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This book is the essence of "a picture is worth a thousand words". The story is told in pictures only, no words whatsoever, and I continue to find something new in the details every time I look at the pictures.
The story of a poor gypsy woman who uses her last bits of strength in a bid to stay alive on Christmas Eve. Destitute, no help in sight, she saves a Nativity set in a church when it is knocked over by a vandal, and comes to have her own life saved in return.
The artwork is superb, I shared the book with people at work, all of whom said they would be going out to get copies of the book for their own families. This book is ageless, appeals to all, and will remind you and yours of the true spirit of the holiday season.
This book is no "Small Miracle."
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A year ago when I had access to an aggregate news group I looked up Mr. Conlon - he's apparently a broken man, unable to adjust to the outside life, broke, wishing he were back in prison. Has he been vindicated by the English Courts? Has he had any recompense? Do the families of the Guildford Four accept his innocence? I'd like to know who the victims are here.
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The book details how to move from traditional marketing methods to an Internet based marketing system that concentrates on the efficient and positive use of e-mail. It not only covers how to use it to obtain new customers but guides the reader step by step in how to effectively use e-mail to create and maintain customer loyalty and positive relationships.
Part I Using Email to Engage Your Customers
Part II Taking a Strategic Approach
Part III Implementing Customer Dialogue
Part IV Looking Ahead
"If you are an executive looking for an overview of how email marketing will impact your business, you'll want to read Parts I and IV carefully and skim Parts II and III. If you are a manager responsible for implementing and operating email marketing programs, you'll probably want to read the entire book, focusing especially on Parts II and III." He then offers a brief description of each part. Later, Brondmo offers several key points re customer orientation: data drives relevance, relevance drives engagement, relationships are at the core of customer sustainable commerce, and building trust is an imperative. He concludes the book with an assertion that "Profitability and sustainability of all Internet business hinges on engaged customers, and there couldn't be a more perfect time to get engaged with them than today.? How? You'll find the answer in this book, one of the very few published thus far which suggest the best strategies and tactics to create profitable customer relationships with Internet direct marketing.
It is extremely thorough in its coverage of e-mail marketing from planning to vendor selection to analysis, and this book goes deeper into exploring customer relationships.
Buy it.
Given the highest rating in its December 2000 MarketingToday.com review.
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Comparing his comments to the actions of present day politicians, I don't think there are many differences. Everyone does a little grafting and civil servants are still "civil servants." Understood?
As with any politician, Plunkitt "seen (his) opportunities and (he) took 'em." This is a must for anyone interested in any realm of politics.
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Reading this book, I had no idea where Mr. Cameron was going to take me. The characters are rich and the plot absorbing. And half-way through this read, I thought that wherever he would leave me really didn't matter. While the destination was awesome, my journey was equally satisfying.
I highly recommend this book (and any of Mr. Cameron's other ones as well). He writes so well. Using a minimum of words, he is able to tell the story so vividly, far better than a lot of other authors who use paragraphs upon paragraphs to describe a scene. There are writers who write stories, and then there are authors, such as Mr. Cameron, who write literature.
Don't miss this one!