It will change your life!
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Is you're serious, RUN, don't walk to the checkout and pickup this incredible book. You'll pay guys like Dan Kennedy hundreds and even thousands of dollars for this advice...but it's all right here! Good stuff!
I have ordered and read at least 4 different books on copywriting and advertising in the last year. Most of the books have good ideas, but none of them describe the methods of writing headlines the way Caples does. He spends 4 chapters on it and let me tell you when he is finished you will know it cold! Personally that would have been enough to sell me on the book, but he doesn't stop there. He talks about scientific advertising to make sure you are writing ads that sell and not waste money. In addition, he talks through how to write the first paragraph and how to structure the copy. Finally, he spends time to talking about how to improve the selling power of copy.
Since I have read this book my ability to write copy has reached a whole new level. If you are in this field or responsible for writing copy I would advise you that this is a book you MUST own.
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This one problem aside, the book is simply marvelous, and as long as you don't mind the author breezing over Imperial Rome, it's a must-buy. The Alexander the Great section in particular is spectacular.
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List price: $14.95 (that's 30% off!)
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The cookbook portion is the second half of the book. The first half is full of well referenced, easy-to-read information on a variety of nutritional and health topics, including protein (ch. 3); chicken, fish, dairy, and eggs (ch. 5); the marketing of infant formulas (ch. 6); and what individuals can do about the problems discussed in chapters 2 - 6 (ch. 7). I found the charts and graphs great for concisely conveying Robbins' points. Although he discusses serious societal and individual problems, the tone of the book is positive: all these problems are correctable and here's what you can do to help solve them.
Whether one uses this as a just a cookbook, a reference book, or both, this book is worth having!
The second half of the book is filled with wonderful recipes. Not a bad one yet...best thing is, it's vegan. The cream of broccoli soup is absolutely the best, and no one can believe there is no dairy in it! I reccommend this book to everyone. After reading this book, one must go on to read Robbins other book, Diet for a New America.
Some of this book is difficult to read because it makes us take a serious look and the way live, eat and purchase everyday items. I'm glad I did- it changed my life.
Becoming vegetarian or vegan is only part of the solution. Buy the book, read it, practice it, bring veg dishes to gatherings and share what you know. Buy the book as a gift too, that's how I got it.
I realize we have One Earth and One Chance- let's make it count. John Robbins can get you started on the right path.
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Technical from orbit to chip, and immensely readable as well!
Mr. Vacca's book, Satellite Encryption, is a must read for anyone. *Every* aspect of our life is affected by the new information age and how satellites are (un)able to provide reliable communications though encrypted pathways. Satellite technology now affects Internet, banking, personal communications (e.g. phone, pager) as well as our governmental infrastructures.
Detailed and highly accurate information is well described in this book and will surely be the core material for Tom Clancy's future techno novels. Mr. Vacca provides an expose of the susceptibilities of our satellite systems like no one else has.
I have read a few of Mr. Vacca's other publications, and like the others, this book is a jewel because very practical implementation information is provided. In particular, Part three, "Implementing Satellite Encryption", is fascinating reading to understand how end to end data flows in various satellite systems.
This books is very easy to read and the examples in the sidebars are excellent. The last chapters provide sobering insight into the future and what steps should be done to assure a viable future for this technology. The warfare implications are challenging and scary. Great reading.
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Schindler's illustrations are hilarious. The image of the mummy trying to pull the pumpkin from the vine is one i will never forget... the image of the bat eating pumpkin pie is another one. Both I and my (3 year old) son find this book very funny. The story is simple and repetitive...nothing really scary or morbid here at all.
In my opinion, this is an ideal Halloween picture book for 3- and 4-year olds.
ken32
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I was elated upon my discovery of Wither, Passarella's first novel in what I believe will be a trilogy of horror/thriller novels centered around the ever-diabolical witch Elizabeth Wither. I had searched high and low for a quality story about witches, and here it was, embodied in this wonderful novel. You can imagine, then, the absolute euphoria that swept over me when I read Wither's Rain, the sequel to Wither, and found that it involved not one, but two of my mythical interests, beautifully adding a young werewolf to the mix.
Well, maybe not a werewolf per se. Nine year-old Abby MacNeil, changed irrevocably by her first encounter with Wither, has become a shape-shifter, taking on the form of a white wolf. Also changed by their earlier encounters with the evil witches of old Windale, Massachusetts are Karen Glazer and her daughter Hannah, who seems to be maturing in both body and mind at an exceptionally accelerated rate. And, of course, there's Wendy Ward, the teenage Wicca whose body had been chosen by Wither herself to inhabit after her three-hundred-year nap in a farm outside of the city. Wendy thought she'd rid herself of the evil witch, crushing her in the final chapters of Wither, but she was wrong. Now, Wither has taken refuge in the body of high school student Gina Thorne, and continues on with her chaotic behavior, and her prideful pursuit of Wendy, the woman who almost destroyed her. With the aid of a watchful old woman from the future, Wendy must destroy Wither once and for all, before its too late and no matter the cost.
Passarella is incredible in his ability to make his characters come alive on the page. I could literally feel the fear that swelled through Wendy as she raced to save her parents from Gina's wrath, and oxygen seemed a rare commodity to me as little Abby lie dying on the cold floor of Wendy's cabin. More than once I found myself whispering such phrases as No, don't go in there! Hit him, hit him! Look out! You'll be okay, it'll all be okay. Passarella has a rare knack for making his readers empathize with his characters, and an even rarer talent for scaring the hell out of us.
The characterization of Gina Thorne was purely magical. The indifference with which she regarded her victims, the whimsical way she expelled them and moved on, the sexy wiles with which she engaged her intended "Keepers" or simple play things. Never have I liked a villain so much, she has become my newest guilty pleasure.
My only qualm with this book was that it had to end, as do all good things, they say. From page one to the final confrontation, the chills never stopped coming. Passarella is making a name for himself in the horror writing industry. If it were up to me, that name would be bathed in light, the light reserved for only the best.
Gradually, Wither's essence spreads throughout Gina's body, allowing the teen to access the witch's powers. She plans to start a new coven but knows that to succeed, she must destroy Wendy. Thanks to the Crone, Wendy realizes that she will battle Wither once again and this time she must learn how to control and use her powers if she wants to destroy her adversary permanently.
WITHER'S RAIN is one of the best horror books of the new millennium. John Passarella has an uncanny knack of tapping into our hidden fears on the pages of his books, especially this one. His talent is on a par with Stephen King, Dean Koontz and Bentley Little. Gina/Wither is the epitome of evil and the allies she converts to her cause makes her even more dangerous to the heroine who like in High Noon needs to fight by herself.
Harriet Klausner
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There is certainly a place for Mr. Welshons alongside this generation's most hallowed champions of the human potential movement...Elisabeth Kubler-Ross, Stephen Levine, Dr. Wayne Dyer, et al can be proud to include him as a contemporary and a torch carrier, who, with bold honesty and great love, takes their work to a yet more personal level.
A wonderful gift for all of us...
John Welshons has a genius for blending life experience and philosophy into a provocative healing balm for the soul. You can feel him reach out from the pages. "Awakening from Grief" helped me unite my emotions and thoughts so that they worked together to form a new outlook on the situation.
The book works as memoir as well as grief companion. Welshons shares touching stories from his own life that let readers know he has lived on the emotional landscapes about which he writes.
His writing voice is assuring, conversational, honest and caring.
This book will make you weep but when you finish it I believe you will find, as I did, that you walk more peacefully and happily in the world. You will feel, and be aware of, how your grief has deepened you.
If this book were a gem, it'd be a diamond.
I highly recommend it for those who are hurting. I bought a copy for each member of my family. I also buy it for everyone I know who is taking care of someone who is very sick and for those who have lost someone already.
I am slowly starting to heal from my addiction to relationships. Whenever I feel alone, I have a new resource to turn to for comport and support. Confusing Love with Obsession is a compassionately written book that will bring light into your life. John Moore is right when he says, "Being in love should not mean living in agony".