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The book's real world examples highlight the authors' experiences, knowledge and how they arrived (step-by-step) at excellent solutions to the problems. Implementing the defined process proves its value time&time again in the book. The 5 step framework they describe is simple and should be easy to apply to small and large projects at any size company.
I am pleased that they would share this knowledge and their 5 Steps Framework in this book. I recommend "From Bricks to Clicks" for any high-level Marketing Executive and I look forward to future books or seminars by the Authors.
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Literally an encyclopedia of everything Texas, this set of books is the ultimate resource for all things Texan. Wanna know why your town has the name it does or who was that guy they named that road after? This is the place to go.
There's no way you'll cuddle up in your bed with one of these books, but you'll love 'em just the same.
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Phoenix
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"I have read and studies many books on the Gospel of Mark (and written some, too), but I have never come across anything that illuminated Mark in the way that Dr. Geyer's study has done. His approach is to ask the question, 'What would a first- or second-century person in the Hellenistic world make of the incidents that Mark has strung together in his book?' ... I am confident that Dr. Geyer's research will have a permanent effect on the study of Mark, and that this will be wholly beneficial."
John C. Fenton, former principal of Lichfield Theological College and Saint Chad's College, Durham, and retired canon of Christ Church, Oxford.
"For Geyer, the lack of an ending for the Gospel of Mark is not a literary mistake, but the story of a crucifixion, a horrible, frightening death, that leaves the reader with no solution ... Citing an incredible mass of parallels in Greco-Roman literature, Geyer clarifies the literary function of the Anomalous Frightful in the ancient world. He then shows how it serves as the basis for those stories found in Mark 4:35-6:53 ... For the most part Jesus encounters these conflicts, the Anomalous Frightful, with a contextual, not a permanent, solution ... Geyer's research has serious theological importance."
Graydon F. Snyder, dean and professor emeritus, Bethany Theological Seminary, and professor emeritus, Chicago Theological Seminary
In fact, the Authors' 5 Step Framework is quite practical to apply to any type of business with any size marketing issue. The saavy Marketing Executive will be able to apply this Framework to guide them through a refined process resulting in successful execution of their projects!
My bet is that this book will result in a cult following ala G. Moore's "Crossing the Chasm" and M. Hammer's "Reengineering the Corporation"! I also think that it would benefit the college student seeking additional reading materials....because they don't teach this in Buisiness School....yet! ...Five Stars...