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Consequently, collected within these pages are the following: "Fantastic Four" #25, "The Hulk vs. The Thing!" by Stan Lee and Jack Kirby, which continues in FF #26 "The Avengers Take Over!"; Daredevil #7, "In Mortal Combat with...Sub-Mariner!" by Lee and Wally Wood; "X-Men" #3, "Beware the Blob!" by Lee and Kirby; "The Silver Surfer" #4, "The Good, the Bad and the Uncanny!" by Lee and John Buscema, where Loki gets the Surfer to tangle with Thor; a three-part confrontation between Iron Man and the Sub-Mariner in "Tales of Suspense" #79, "Diaster!", #80 "When Fall the Might!" and #81 "The Power of Iron Man" by Lee and Gene Colan (with some help from Kirby); Dr. Strange versus Baron Mordo in "Beware...! Dormammu is Watching!", "The Pincers of Power!" and "Let There be Victory!" by Lee and Steve Ditko; and "The Amazing Spider-Man" #69, "Mission: Crush the Kingpin!" by Lee and John Romita (Sr.).
As you can see the collection gets off to a good start with the Hulk and the Thing getting it on, but the X-Men, Dr. Strange, and Spider-Man stories do not fit the spirit or the letter of the book's title. The idea here is supposed to be Marvel's superheroes fighting other Marvel superheroes. The Blob, Baron Mordo and the Kingpin do not count as superheroes. Granted, the Kingpin would go on to become one of the most intriguing villains in the Marvel universe this side of Victor von Doom, but there is no reason for any issue involving the Blob to be reprinted in color like this when there is an issue where the X-Men and the Avengers go toe-to-toe. Spider-Man has tangled with the Human Torch, the Hulk, and Daredevil, all within the first two years of his existence. The bottom line here is than Lee had a great idea and then somehow managed to make some mistooks in the execution.
The goal was to try and focus on the key super villain for each Marvel superhero, which means Doctor Doom for the Fantastic Four, the Green Goblin for Spider-Man, the Red Skull for Captain America, and so on and so forth. For those who want to know specifically what Marvel comics are reprinted in "Bring on the Bad Guys" here is the list of what you will find inside: (1) "Prisoners of Doctor Doom" from issue #5 of "The Fantastic Four" and "Origin of Doctor Doom" from the 1964 FF Annual, both by Stan Lee and Jack Kirby; (2) the first fateful meeting of Doctor Strange, Master of the Mystic Arts, and the Dread Dormammu from issues #126 and #127 of "Strange Tales" by Lee and artist Steve Ditko; (3) three installments of the "Tales of Asgard" from issues #112, #113 and #115 of "Journey into Mystery" telling the story of how Loki became the bad boy of Norse mythology and a full fledged fight between him and the Mighty Thor from #115, all from Lee and Kirby; (4) the Captain America halves of three issues of "Tales to Astonish" by Lee and Kirby telling the origin of the Red Skull; (5) issue #40 of "The Amazing Spider-Man" with the famous confrontation between the unmasked Spider-Man and the Green Goblin, courtesy of Lee and John Romita (Sr.); (6) two Hulk stories from "Tales of Suspense" featuring ol' Greenskin against the Abomination from Lee and Gil Kane; and (7) a confrontation between the Silver Surfer and Mephisto, with artwork by John Buscema (you have figured out by now that Stan Lee wrote all of the stories contained within this book, right?).
As you would imagine the Doctor Doom stories and pretty good, the Spider-Man tale is a classic, and the rest are a matter of choice. The Red Skull trilogy would be my personal choice as the best of the rest. As much as my appreciation for the way Ditko drew Spider-Man has grown over the years I have just never really liked his work on Dr. Strange. In the end, it is Jack Kirby's artwork that dominates the book more than anything else and the thing that stops this from being a really great collection of Marvel reprints is the fact that the focus on origins effectively prevents Lee from providing some of the greatest stories facing these seminal villains.