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Starting with the author's arrival at VA, David Kuo takes the reader on a journey through tyrannical leaders, pompous venture capitalists, overpaid executives, starry-eyed employees, furious customers and a laundry list of extravagant ways to waste money.
Just from a purely voyeuristic vantage, this book is an exciting roller coaster ride of good fortune and bad decisions. -- Always makes for a good read. -
However, from a business perspective, it is just plain frightening. From the colossal waste of investor's money to the inner-circle of executive back-stabbing, this book has all the makings of a Hollywood screenplay. I literally couldn't put it down, wondering what disaster was awaiting the cast of characters in the next chapter.
That being said, I realize this book is a very subjective viewpoint of a single employee of VA. Sour grapes? Perhaps. But if even half of what the book purports to be truth is accurate, VA was once a very scary ride for both its employees and investors.
It's a cliche, but I really wasn't able to put this book down. It describes the rise and fall of Value America at a galloping pace that conveys the headlong vertigo of the dot.com gold rush. Its heroes and villains are so much larger than life it's hard to believe they're real people. But Kuo not only has an ear for telling anecdotes and convincing personal details, but an obvious empathy for all of the people he worked with -- including Value America's chairman, a megalomaniac with a heart of gold. Kuo is also refreshingly honest about his own role in this techno-tragicomedy.
The book reads like a combination of Douglas Coupland ("Generation X"), Michael Lewis ("The New New Thing") and Joe Klein ("Primary Colors"). That makes it a riveting read, laugh-out-loud funny, lightly introspective and keenly astute about the intensely political nature of building a business.
Kuo's you-are-there perspective adds extra punch to his surprising conclusion: while you can't believe the hype about the Internet, it really is going to change the world.
When I first picked this book up, I wasn't sure what to expect, or whether I would enjoy reading it given what's happening in the world today. I was pleasantly surprised on both counts. Dot.bomb is both a welcome diversion from today's headlines and a reminder of the positive potential tomorrow holds.
This book was such a fun read that I'm now reading it for a second time and recommending it to all my friends who work in hi tech environments. It is a funny but cautionary tale of what NOT to do. I lived through the same kind of nightmare of optimism-lunacy-panic-chaos-crash that David Kuo describes and he tells it like it is. The book is an absolute hoot, to boot. Buy it. Enjoy it. Learn from it.