A book worth reading to develop an insight on the principles that guide consumer information processing and selection of relevant decision strategies in various choice environments. The framework that is presented here is both intuitively appealing and useful in guiding marketing thought and practice. The book itself is written to appeal to multiple classes of readers, i.e., general interest readers, academics, and practicing professionals. The underlying notions of consumer decision making based on adaptive behavior; and information processing based on "bounded rationality" are presented within a well-researched framework. The book is developed to provide useful insights on decision behavior emerging from various disciplinary orientations like, the behavioral sciences, cognitive psychology, consumer studies, and marketing among others. The framework proposed is well applied in everyday decision situations that pertain to businesses and consumers. The authors themselves are renowned researchers in their fields and therefore provide invaluable insight on adaptive consumer behavior and the limitations of human information processing.

This book does a nice job of presenting justification for clinical integration, and goes further to offer practical guidelines. In combination with Searight's book, it would make a good course on the topic.

The Franconia, New Hampshire, farm of the American poet Robert Frost was turned into a museum and center for poetry and the arts in 1976. From that time, "The Frost Place" has been annual event wherein an emerging poet has been invited to spend the summer living in the house where Frost once lived and wrote some of his greatest poetry. The Breath Of Parted Lips: Voices From The Robert Frost Place, Volume One is a remarkable anthology of twenty-four poets, each of whom won that honor of a summer's residency and document the success of the original concept as a means of generating outstanding poetry while nurturing the poet's muse in the rooms and views that were once the inspiration of the great Robert Frost. Poem At 40: Windwashed--as if standing next to the highway,/a truck long as the century sweeping by,/all things at last bent in the same direction./An opening, as if all/the clothes my ancestors ever wore/dry on lines in my body:/wind-whipped, parallel with the ground,/some sleeves sharing a single clothespin/so that they seem to clasp hands,/seem to hold on.//And now that I can see/up the old women's dresses,/there's nothing but a filtered light./And now that their men's smoky breath/has traversed the earth,/it has nothing to do with them./And now that awkward, fat tears of rain/slap the window screen,/now that I'm naked too,/cupping my genitals, tracing with a pencil/the blue vein between my collar bone and breast,/I'll go to sleep when I'm told.

Provides a key to information on the Chumash Indians of California from the account of Cabrillo's visit in 1542 to the latest publications in 1998. The over 1,250 annotated entries offer comprehensive coverage of the traditional fields of anthropology--ethnology, linguistics, archaeology, and physical anthropology--as well as Chumash rock art, early accounts, educational and juvenile materials, and book reviews. Three indexes, author, subject, and archaeological site number, provide easy access to all refereces. This is a first-source for the researcher looking for archaeological reports or dissertations; for linguistic studies, grammars and dictionaries; for the ethnographer interested in Chumash healing, rites and ceremonies, or political, social, and economic systems; and for the teacher who needs information or activities for the classroom.

As the world turns into a global entity, the United States has becomes a bona fide metropolitan nation. The 1990 census painted the picture of this accelerated pace of urbanization in striking numerical colors: Slightly more than 50 percent of us live in the 39 U.S. metropolitan areas with populations of more than a million people. By contrast,the mid-20th century census uncovered only 30 percent of the U.S. population living in 14 metro areas with million-plus populations.

But citistate realities don't just apply to the larger regions -- the New Yorks, Los Angeles, Chicagos, Bostons of America, the Berlins, Londons, Hong Kongs, Shanghais of the globe. All metropolitan regions face stiff competition and challenges. Include the United States' metro regions under 1 million people and the count exceeds 80 percent of the nation's people.

To put a human face on this fast-paced urbanization, three members of the Citistates Group -- Neal Peirce, Curtis Johnson and John Stuart Hall-- coined the new term "citistates." In their words, citistates are "not just the center city, but the entire metropolitan region - the 'real city' made up of center city, inner and outer suburbs, and rural hinterland so clearly and intimately interconnected in geography, environment, work force, and surely a shared economic and social future."

The transformation is apparent across the Atlantic, where Europeans have begun to describe their continent as a hodgepodge of powerful citistates -- from Manchester to Stuttgart, Lyon to London, Milan to Marseilles. Like U.S. citistates, these metropolitan regions are making economic and cultural transactions with little regard to their own nation-state governments.

The Citistates Group associates see a shift in thinking from the familiar governmental paradigm -- federal-state-local -- to one focused on function: global-regional-neighborhood.

* Global because critical issues have worldwide implications -- global warming, economic restructuring, rapid global market repercussions.

* Regional because the metropolitan areas, or citistates, share areawide transportation systems, media outlets, medical assistance, goods, services, even crime. Peirce argues that the success of the regional system -- on every measure from workforce preparedness to the quality of the infrastructure -- determines how competitive and successful the citistate will be for all its citizens in the long run.

* Neighborhood because it is on the personal, community level that escalating U.S. social problems can ultimately be dealt with.

Citistates includes six case studies based on Peirce Reports for the leading newspapers in Phoenix, Seattle, Baltimore, Dallas, St. Paul and Owensboro, Ky. These popularly written analyses examine each region's special problems and suggest potential solutions tailored to the local situation. The goal in each series is to identify ways out of a region's dilemmas by tapping civic energies -- forward-thinking talents and skills in business, civic, academic sectors -- to create a more sustainable citistate in the next century.

In his review of the book, George Knight, executive director of Neighborhood Reinvestment, took note of the role of neighborhoods in civic renewal. "Peirce gives full credit to community-based development organizations for revitalizing some of America's most devastated neighborhoods."

The book's wind-up chapter includes an 8-point formula for "citistate cohesiveness and strength." -- Craig Anthony Thomas, Senior Research Associate, The Citistates Group

From the dust jacket: "This beautifully illustrated book first appeared in 1860 under the illustrator's own imprint...the intention was to produce a volume of reference for the field botanist, the country resident or the summer rambler."

This slightly oversize (8" X 11 1/2") book contains 1,600 varieties, all shown in delicate color illustrations. Included are Latin and common names, description, normal size, habitat, and time of flowering.

This book is truly a delight and will "evoke, perhaps, almost-forgotten days of lost tranquillity."

If you are a Dave Barry fan, you'll enjoy this compilation of tales.... The piece about Elvis fans and the saga of the Tupperware Song are the best! John Ritter is an excellent choice to read / "sing" the tales (very expressive storyteller and great "singer" for this type of musical content). Thanks for making the commute more tolerable!

My dad was a carpenter and a do-it-yourselfer person.So
I'm a do-it-yourselfer to. ROBIN HARTL is also that kind of
person. You learn alot from all the books and tv show.

I actually used the basic book for the Atari. Dr. Wacko has an easy style and approach to learning to program. He even includes already written programs to play around with and incourages the user to add in his\her input. This book was my favorite of around 100 books. Unfortunately, I lost the book through theft.

I was given this classic about 15 years ago. It was the basis of everything I ever knew about programming in Atari BASIC. Now I am learning Visual Basic and C++. All the basic concept I laened from Dr. C. Wacko still aply. It's unfortunate that due to the fact Atari BASIC and Atari computers have become obsolete, so has this hilarious and educatonal book. It's better than the "complete idiot's guide's" or "...for dummies" books could ever hope to be. Wouldn't it be great if David Heller wrote new books for current programming languages?