A book worth reading to develop an insight on the principles that guide consumer information processing and selection of relevant decision strategies in various choice environments. The framework that is presented here is both intuitively appealing and useful in guiding marketing thought and practice. The book itself is written to appeal to multiple classes of readers, i.e., general interest readers, academics, and practicing professionals. The underlying notions of consumer decision making based on adaptive behavior; and information processing based on "bounded rationality" are presented within a well-researched framework. The book is developed to provide useful insights on decision behavior emerging from various disciplinary orientations like, the behavioral sciences, cognitive psychology, consumer studies, and marketing among others. The framework proposed is well applied in everyday decision situations that pertain to businesses and consumers. The authors themselves are renowned researchers in their fields and therefore provide invaluable insight on adaptive consumer behavior and the limitations of human information processing.

This book contains miscellaneous information about the Mythos collectible card game. It contains: the rules of the game, a FAQ, a short play and deck construction guide, a sort of designer's notes on the game, background information on selected cards, rules for solitaire play and creating your own adventures, a complete spoiler list for the limited edition of the game and lists of card attributes and requirements for completing adventures.

As a collector and player of the game, I found the designer's notes on the history of the game and the design philosophy to be especially interesting. Also useful to me are the short notes on the background of selected cards and the rules for creating and scoring your own adventures. The pictures of the selected cards are black & white with a paragraph of background info. Buyers should also note that there is an updated version of the rules of the game at the Chaosium website.

This is one of the best book I've ever read!

While exploring on the Saturnian moon Rhea, Derek Kuroda discovers the first alien artifacts found in more than a century of space exploration. Tests on the enigmatic object suggest that they are either energy packs or weapons. One thing is certain: they are sources of immense power. And so Kuroda joins forces with Sieglinde Kornfeld-Taggart, whose scientific skills and inventive genius helped to form the Island Worlds group of orbiting colonies. Following what had at first seemed a successful Asteroid Belt Rebellion, Liberty has somehow become no more than a word in the Belt as well as on Earth-so the plan is to use the newfound power of the artifacts to launch dozens of asteroid worlds to freedom among the stars. But repressive elements throughout the Solar System are just as intent on stopping them...
Eric Kotani is the pseudonym of a noted physicist. John Roberts is a well-known science fiction writer.

Enjoy the words and music from a classic blues album

The book introduces several characters each having a very spiritual self. Almost any reader can see him/herself in one of the characters in the story.

The exciting story of the pending extraterrestrial war keeps readers eager to follow the story closely, while the author skillfully communicates his deep messages.

I strongly recommend Descending Circles: Ascending Earth to all readers.

As a molecular biology student I find this book a very good quick reference. It outlines all the major terms and explains them very well. As far as doing reports and assignments is concerned, for me this has got to be the most valuable starting point. It contains excellent diagrams which are easy to understand and follow. I would recommend this even to a non biologist. Naz Bradford

I love the work of Eric Carle and this book is the ideal resource for an Eric Carle unit. There are tons of ideas and reproducibles for using Eric Carle books in the classroom. I can't wait for the new school year to start so I can begin using this wonderful resource.

Anyone interested in design, illustration --especailly retro 50's/jazz stylings --- you MUST explore this "godfather" of the movement. Eric dies unfortunatley in WW2 in his 30's -- but his design legacy carries on even today. His work is incredible.

Great! THis is the best book I've ever read