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The book is well-organized and structured into chapters on particular topics (VMHS, Alternative Medicine, broad consumer trends, etc.). Each is based on extensive quantitative and qualitative studies the Hartman firm has published.
The book suits itself to retailers, manufacturers and the various marketing service industries who participate in this area. The scope and depth of the research is astounding - far more than any one firm could commission on an ad-hoc basis. And here you get it for free!
If the book has a weakness, it is that it focuses exclusively on the US and lacks any international references. Nonetheless, international marketers are well-served to read this book for comparisons to their own market.
William L. Florida, Consumer Marketer
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The first part of the book contains several essays, written between 1974 and 2000, all exploring two key themes:1) the discipline of geography and its relevance to today and 2) the nexus between certain forms of geographical knowledge and political power. Some essays are absolute gems. Specially noteworthy are the last two: City and Social Justice, and Cartographic Identities. In the first, Harvey theorizes the possibility of radical urban grassroots movements and the conditions for their 'success' (a bit problematic it must be admitted with its urbanist telos, specially for someone from the economic South like me) and in the second, he envisions a program for a synthetic study of (mostly mutually noncompatible) geographical knowledges constitued at different institutional sites (academic, the State apparatus, transnational orgs like IMF etc, multinational corporations, military, popular knowledge etc etc) as a task for geographers of the near future.
The second set of essays try with great skill (though it must be admitted that to someone not overly familiar with the historical-materialist tradition, they are hard to get through) to insert the thematics of space (especially important when one considers the growing unequality of development in today's world and the international (gendered) division of labor)in a historical-materialist tradition with the project of founding a historico-geographical materialist tradition.
In any case, WHATEVER your background read this book. You may not agree with everything but it will trulymake you question a lot of your received notions.