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So if you are willing to assume that some of the information may become outdated, you will probably enjoy this book quite a bit.
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The second part of the book provides you with guidelines on how to be confident in making customer surprised. It¡¦s good for the author to provide guidelines for different role of people like, CEO, marketing director, management, employees and customers. But this part is a bit complicated and not so easy to understand.
This book is full of real world examples which are interesting and can help to illustrate the concepts the author wanted to raise. You will find you know more about the companies on the world more after reading and will be more confident in making customer surprised.
Organisational brand linkages are embedded in the Brand Manners 4-dimensional framework by presenting two sides to every dimension : the customers and the company's. The four dimensions of the brand promise are named: Rational (What?) Emotional (How?) Political (Why?) Spiritual (Whither)
The customer according to this model uses each of these dimensions to evaluate how integratedly a brand's promise is 'created', 'conveyed' and 'kept'. On the corporate side, the mirror image to integrate is labeled as 'Encounters' with customers, 'Behaviours' involved and 'Rewards' that result. This provides 24 (ie 2 times 4 times 3) entries interlinked through The Brand Manners Book of Life....
Methodology represents about half the book. This is complemented by a rich variety of case studies, and a collection of practitioner briefs. These are called "brand manners how to guides" and are provided for each of : Chief Executive, Marketing Director, Employee, Management and Customer!
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The time was the Bronze to Iron Ages, the third to the first millenniums B.C.E. Great leaders arose from Iraq to Egypt-Sargon of Akkad, Gudea of Lagash, Hammurapi of Babylon, and Akhenaten of Egypt- and from these lands of the Fertile Crescent came a brilliant legacy to Western civilization of law, science, arts, and the alphabet. But the human spirit wanted more. In a universe run by mercurial gods who kept humankind in bondage to their wills, there emerged the need for one all-powerful divinity, one omnipresent as mentor and protector. The book of Genesis, with its narratives of real people struggling to survive, gave them and us that God, and thus the roots of monotheism arose in a whirl of great wars, captive peoples, and uncertain allegiances.
GENESIS: World of Myths and Patriarchs is an in-depth look at the civilizations that formed the background of the first book of the Bible. Drawing upon the major archaeological discoveries in the Middle East over the past century, everyday life of the people of Genesis is viewed through politics, arts, nomadic migrations, commerce, religion, and moral values. With over 250 illustrations, including sixty-four color plates, this rich visual panorama tells us what the authors of Genesis saw, and what events and ideas moved them to write the story of their people's origins. It includes fourteen maps and charts, a selected chronology, and a list of gods of the Middle East. Cyrus Gordon and Nahum Sarna, two of the most renowned scholars of ancient Near Eastern history and Bible, provide the text preceding the illustrations.
GENESIS: World of Myths and Patriarchs acquaints us for the first time not only with the people we know from this familiar book of the Bible but with the places they inhabited and the culture they developed. We trace what was borrowed, rejected, and transformed to create a new and unique ethic which has continued to shape the world.Great for a general audience.
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The text is simple but quite serious, hence being rugby an "informal" sport, a better explanation should be devised for some particular events during the match. The lineout is a typical example: in fact the rule, which permit an aided 6-foot plus gentleman to hover in the air waiting for the oval, must have been thought up by a three-quarter who flew Harriers (the famous vertical landing fighter airplane!). This strange engagement is characterized by a devastatingly human exertion, that is the pathological damage this may cause the unsuspecting jumper's groin when his shorts is pulled sharply upwards by two herculean "thrusters"! So far for the tactics!!
Another amusing rule too seriously explained is when the front rows collapse during a set scrum. The refree (the usual scapegoat for italian fans!!!) gives a penalty against the prop that goes down first. He may be the less potent of the two, the more tired or simply could quite easily have slipped, but no!, the sanction is quick,steadfast and irrevocable: he did on purpose, shame on him! Since the international refrees are not robust specimen of human race, with large diameter trunks and necks, they wrongfully suppose that above huge necks there is little capacity for gray matter. So the modern prop will use this misconception to his advantage when there is a scrum nearby the Opposition try line. Thus, by all means, usually illegal, he will check the opposite prop's thrust while collapsing, therefore automatically gaining a penalty kick from the best position ever. That's what we call a teamwork!!
That said, I will recommend this volume to anyone interested in this wonderful game, but getting in touch with its rules for the first time.
I am an intermediate player with a strong desire to improve, and possibly get into coaching after I stopped playing. I assumed that given the book's length that there would be much more detailed discussion of strategy, tactics, drills, etc. However, the book is more suited for a "coffee table". Even the description of the laws of the game at the end of the book are not very detailed, and offer no context for understanding current controversies in the sport (e.g. what should happen after a tackle, when a ruck is formed, what is permissible during rucks & mauls).
The book is loaded with pictures and the type is very large. It does describe the all of the positions and the basic mode of the play, but falls very short of helping intermediate through experienced players develop their skills, tactics, and knowledge of the rules of the game.
Buy it for the pictures or if you are new to the sport.
So I acquired this book. I have stumbled (I might say accidentally, as it was the only rugby book my local library branch had on the shelf) on a fantastic book about learning the game of rugby.
I started out by picking and choosing through the book like I would with most books, but quickly became lost in a dense forest of strange terminology. Rucks, mauls, line-outs, scrums, knock-ons, etc. So I started over from the beginning, and found the book delightfully easy to read, and quite explanatory. I would recommend that anybody new to rugby do the same thing. It has a huge number of great pictures, (many of them of Jonah Lomu, All-Black and now Wellington Hurricane). The pictures explain what's going on quite well. In less than a month, I knew at least as much about the game of rugby than my Australian friend who has been watching it for years (as he himself admits). It allows you to quickly scale the wall of terminology and get on to the meat of the game.
Speaking of the meat of the game, it also has a good dose of strategy. NOTE: Somebody expressed their disappointment at my review misleading him. I apologize for that, but let me be clear: I was a complete rugby novice when I read this book, not knowing the difference between a scrum and a line-out. They provide strategy useful for the kind of complete tyro that I was; what was useful for me at the time would not be for a rugby player. Some examples: in describing knock-ons it suggests when you shouldn't even try to catch the ball, and what to do instead. It also, in describing the different types of passes, talks about which would be most useful and when, and describes the role of the scrum-half. And I finally, thanks to this book's clear descriptions, understand why they always kick penalty kicks from inside their own 22 directly into touch.
I only have a few minor gripes with the book. First, it is not at all clear on penalties. It has the standard list of laws in the back, which is good, but it does not explain the laws other than that. In almost every other area of the game, its clear and descriptive text really makes the rules themselves jump out at you. There is also not even a one-page pictures of official's hand signals, which would be useful to those of us who watch games and wonder "so what's he calling now?"
Second, although it has a plethora of pictures, it does not have a single picture of a ruck. Since the difference between rucks and mauls and the associated strategies is rather important, it would have been useful to see at least one picture of what one actually looks like. And given the otherwise clear and helpful use of pictures I am surprised to find this shortcoming. (My Australian friend is also somewhat confused about rucks and mauls so I have to think confusing the distinction is not unusual. I would like to know the difference, however.) Hopefully in future editions this will be cleared up.
Finally, it would be useful to give an overview of the different types and leagues of rugby played. For example, the book is completely about Rugby Union (although it does not use the term), but it would be useful to at least admit that Rugby League exists and basically distinguish it from Union. To anybody who really knows rugby, of course, there is no confusion (my Australian friend was somewhat baffled at my confusion - "Why, they're completely different games!") but I think to newcomers the distinction needs to be made clear. It also doesn't give a lot of description of different teams and groups ("what's a Wallaby?"). To somebody who wants an overall introduction to the game and has not been around rugby all his life, descriptions along these lines would be very useful.
Other than these small nits, this is a great book and I highly recommend it to anybody wanting to learn about the game.
A lot of financial concepts, instruments and products.
If you do not know anything about financial markets, this is the book!!!!
Is it enough? NO, it is not enough even for a beginner. Why? Because it does not tell you how to think in financial terms, and mainly how to make up your portfolio.
Yes, lots of graphs, figures, nice words, you think you are learning finance, but suddenly you realize that actually you know nothing and that you read a lot of vain pages. Unfortunately, you will be in the end of the book.
If want to know how to implement the models presented in the book, or even if you want a book that says the same thing that Sharpe's but in less pages, consider:
- Modern Investment Theory by Robert A. Haugen; or
- Modern Portfolio Theory and Investment Analysis by Edwin J. Elton, Martin J. Gruber.
In addition, he was very approachable.
Anyone seriously interested in investing should consider this book!
Well-written and nicely paced, this book brings the much-loved London of shifting fogs and hansom cabs to life once again!
James' first patient is Lavinia Nancarrow who seems to be a virtual prisoner of her guardian, Archibald Boynton-Leigh. Unable to resist the urge to find out about this unusual arrangement, James begins to investigate what hold Archibald has on the charming Lavinia. However, unlike his good friends Holmes and Watson, sleuthing is a relatively new game for the doctor, who is not prepared for the impossible murder that he feels obligated to solve.
DR. MORTIMER AND THE ALDGATE MYSTERY is a wonderful Victorian mystery that brings to life a more ominous and creepy side of London. The story line is very entertaining and the brief appearance of Watson should thrill the Holmes crowd. The mystery is clever, but Mortimer, whose first starring role is a smashing success (see HOUND OF THE BASKERVILLES for a secondary role), will bring accolades to Gerald Williams.
Harriet Klausner
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However, planes that are NOT SHOWN but should have been include: postwar Navy fighters (none are included, except a single side view of a "Jolly Rogers" Navy Phantom), the USAAF P-51D (although one is shown on the cover, none appear inside), the B-29, F-14, F-15, F/A-18, F-86, F-101, F-102, F-104, F-105, F-106, F-117, modern MiGs and Sukhois (last included are MiG-23 and Su-7), Harriers (again, on the cover but not inside), Skyraiders, Typhoons, Tempests, Vampires, Jaguars, Catalinas, Aircobras, A-4, A-10, pre-WWII bombers, postwar bombers (no B-1B, B-2, B-47, B-52, B-58, Vulcans, Victors, Blinders, Bears) C-46, C-47, C-5, C-97 C-124, C-135, and C-130. Also, no helicopters are included.
So, a pretty good overview at a great price, but many important types are missing.
I repaint a lot of planes for Microsoft's Combat Flight Simulator series as a hobby and have found this book an excellent source of reference for specific colours of planes and their squadrons in relation to a specific time period. Though the time period ends over 20 years ago, and some plates are dedicated to planes of lesser known manufactures, and a lot of the color plates can be found in comparible books by David Mondey, overall, it is good value.