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Concepts such as Cope Space and Demand Space and how their ratio influence your happiness, were clearly and simply explained.
Also includes straightforward practical advice. Such as being sensitive doesn't mean having to act upon it - you can notice things but you can choose to shrug them off.
I've found myself reasoning out some behaviour - hey, I should see this situation this way and react this way - and then reread the book and realised that the idea was from the book.
This book is a keeper. Something to reread every five or ten years.
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The best genuine wit is on page 56; the front cover of "Designer" magazine's Money Issue. A bank manager, pictured behind his desk with Thurberesque simplicity of line, tells a pen-and-copperplate-engraved image of a designer that he's "ridiculously overdrawn".
If you're interested in visual wit look at advertising, not design. Get a British D&AD annual from the 80's or 90's.
However, if you want to gain the ability to apply witty and conceptual thinking to create communicative and memorable graphic images, then buy this book!
Concept and wit (two forgotten tools in the "computer first" design education in today's schools) can aid the designer in creating work that provokes the viewer to solve clues in his/her mind, sometimes resulting in a smile or "aha!" When this happens the graphic image leaves a lasting impression because the viewer has participated in it's closure.
Some may consider the contents of the book "old school." But good examples of wit and ideas are two things that will never go out of style!
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The following captured my interest:
Difference between, cleverness, wisdom and intelligence
Perception vs. wisdom and use of logic
The first rule of Intellectualism If you do not have much to say make it complex as possible.
Criticism is much easier than creation. It encourages individual creativity even when challenged .
But if you want to teach your child after reading this book, you may find that it is not so easy to apply the theory to your child.
However, I learn quite a lot of thinking method from this book.
Thanks!
After listening to De Bono's taped works (such as "Teach Your Child How to Think"), I was both saddened and amazed to realize how limited in scope were the types and tools of thinking I was taught at all levels of education. The high school I attended focused primarily on acquiring information; the Ivy-league schools I attended taught specialized material primarily through judgment, criticism, analysis, and argument.
Other important thinking modes, especially action-oriented ones such as design, exploration, creativity, and so forth, were assumed to arise mainly from talent and intelligence, and therefore were not taught, even ignored. How wrong and damaging was that default view !
How I also wish I'd learned some of De Bono's concepts, perspectives, and tools in high school (or earlier). Important parts of life would have been much richer, perhaps easier (higher education is one example).
Though I rate these tapes 5-stars, I want to point out that it is likely an adult will have to internalize this material and teach it carefully to a young person. There will be a learning curve in the beginning.
Ed De Bono's works are packed with useful tools and insights. Because they are packed, gaining the most benefit requires reading "between the lines". I believe the listener must "stop the tape" (or put down the book) and make the effort to expand on De Bono's concepts and comments, in part by mapping them into past personal experiences (particularly useful are those experiences that had costly or unpleasant outcomes for the listener because at the time he/she lacked (or misapplied) certain thinking tools).
I am convinced that anyone of average intelligence and education who invests about 20 hours effort to listen to, internalize, and then practice a half-dozen of De Bono's various thinking tools will be amazed at the improvement it will yield in his/her relationships and work. I offer this comment as neither a religious nor "New Age" promoter but merely as a person who continues to benefit from these approaches.
I also highly recommend De Bono's "Teach Yourself to Think" tape set. It largely complements this set.
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This is an appealing and entertaining package at a reasonable price, but those seeking Edward de Bono's wisdom will be disappointed.
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The more expensive book does illustrate a more evolved form of de Bono's theories, and they are applied in more situations (including many that are relevant to the world today). But my advice is to by this book or the Thinking Course -- both are excellent primers on de Bono's excellent ideas.
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I became very concerned about the author's ability to apply his tools when I read the following (page 27): "A classic example of this is Darwin's theory of evolution. It is plausible and rational and better than anything else. It is also impossible to prove. Our proof for it rests on our lack of imagination in thinking of a better mechanism." De Bono is apparently unaware of the scientific method and the large body of evidence supporting evolution-it is not based merely on "lack of imagination." Perhaps de Bono is an expert on the process of thinking, but maybe he cannot apply his expertise to specific situations. He is too wrapped up in his "tools" to actually apply them appropriately.
If you are looking for practical steps you can take to help improve your thinking, I recommend the book "Dumbth" by the late Steve Allen.
De bono writes very simply and even when he explains theoretical concepts the explanations are not technical. There is some tendency by the author to regularly cite his many other books and to use his own made up words and acronyms. I found the citations to the other works authentic and not overt plugs. Similarly the use of coined terms and acronyms seemed very practical and not driven by ego as I've noticed with many authors.
STRENGTHS: Very practical methods and ideas to improve thinking, easy to read, short chapters. Optional practice activities and not too technical or academic.
WEAKNESSES: Some might not like the regular use of coined terms and acronyms. Only cites his own books. Some things explained too briefly.
WHO SHOULD READ THIS BOOK: Anyone interested in improving their thinking.
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1) The author refers to himself and his works WAY too often. There is definitely more than Narcism there, I think maybe he is his own hero. But I don't find lateral thinking to be that fascinating. He satkes his reputation on this concept. "Lateral Thinking" is the same thing as "mechanized creativity."
2) There is a fundamental flaw in the book that shoots itself down. The entire book is about how we should avoid absolutes and deal with perceptions instead of concrete facts. Then it proceeds to claim that the author was "right" about this and that in previous works and it makes assumptions like that more food production is a goal to aspire to. Ultimately, this is a good "exploration" of a subject the author has not applied to himself. As such, I don't feel he should be regarded as speaking with authority.
3) It is about 200 pages too long. There are 3 redundant forwards, followed by a lengthy introduction (32 pages), followed by a redundant introductory section. On page 110, the author is still referring to things he intends to do with the book. Don't talk it up, just do it.
There are more than 70 pages building up what the book will do, and the rest of the book just fails to live up. ONE of the THREE Forwards says that the book is in simple terms because De Bono is a master and can dumb it down. Not so. It is in simple terms because it is not a complete concept and the whole book is filled with testaments to the author's lack of understanding of his own concepts.
All that said, I actually do enjoy the "lateral thinking" exercises of De Bono. I suggest spending your reading time there instead of here.
De Bono suggests that those who wish to create a more positive future could do well to turn away from traditional "I am right - you are wrong" thinking. In negative revolutions of the past (e.g. the Marxist fight against capitalism) there is an enemy to be hated, this hatred giving cohesion and energy to the revolutionaries. With a positive revolution however, there is construction instead of attack, design instead of criticism, change through awareness instead of change through violence. A flexible sense of humour is proposed instead of an inflexible ideology!
Five basic principles are outlined: effectiveness, constructive, respect, self-improvement, contribution. The proposed positive revolution is certainly not a passive one. Self-improvement suggestions include learning new skills (anything from learning a new language to starting up a new business) and becoming better at anything you are doing. The section on respect draws on the Chinese wisdom of Confucius, who claimed that if everyone behaved properly towards other people, civilization would work.
Although some of the slogans and symbols towards the end are a bit gimmicky for my taste, I continue to dip into this deceptively simple book for positive inspiration, many years after I bought it.