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"You've never wondered what the meaning of life is, have you?" asked my teacher.
I shook my head. "I thought people who were depressed asked those kind of questions."
"Okay. Then Quinn, I'll have to be more direct. Middlevale isn't Middlevale. Eisenhower isn't truly an accredited American high school. I'm not me, and you're not you!"
"Then who are we?"
"Victims!" Her finger shot in the air. "Victims of some sort of experiment! Some kind of psycho-social experiment perpetrated by scientists without principle, a government without morals!" Her dewlaps quivered with indignity. My head was spinning again. I tried to speak but I couldn't.
"These ears . . . open them up and you'll find microchip monitors and controls. And judging by the kind of 'visions' we've both seen, I'd also say you'd also find some kind of mind-cloak device, adjusted to auditory and visual aspects of our brains, normalizing the odd things that may abound in this laboratory environment."
I blinked. "You mean, it's all a joke?"
"A bad one. A total farce."
"You're telling me . . . You're saying that it's all a set-up? But how long has this been going on, then?"
"Hard to say. Part of your memories could have been programmed."
"Programmed?" I stared.
"Like computers."
"You've never wondered what the meaning of life is, have you?" asked my teacher.
I shook my head. "I thought people who were depressed asked those kind of questions."
"Okay. Then Quinn, I'll have to be more direct. Middlevale isn't Middlevale. Eisenhower isn't truly an accredited American high school. I'm not me, and you're not you!"
"Then who are we?"
"Victims!" Her finger shot in the air. "Victims of some sort of experiment! Some kind of psycho-social experiment perpetrated by scientists without principle, a government without morals!" Her dewlaps quivered with indignity. My head was spinning again. I tried to speak but I couldn't.
"These ears . . . open them up and you'll find microchip monitors and controls. And judging by the kind of 'visions' we've both seen, I'd also say you'd also find some kind of mind-cloak device, adjusted to auditory and visual aspects of our brains, normalizing the odd things that may abound in this laboratory environment."
I blinked. "You mean, it's all a joke?"
"A bad one. A total farce."
"You're telling me . . . You're saying that it's all a set-up? But how long has this been going on, then?"
"Hard to say. Part of your memories could have been programmed."
"Programmed?" I stared.
"Like computers."
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Whether looking at music, drugs, work, consumption, politics, aesthetics or relations, Pountain and RObins identify Cool as the dominant attitude of the age. Combining obsessive aversion to authority, ironic detachment, hedonism and narcissism, Cool rules indeed. But, it no longer stands for rebellion, at least not a rebellion which threatens directly market-led consumerism. On the contrary, Cool discovers in rebellion a style, an attitude of mind which can easily be satisfied by fashion, image and advertising.
This book deserves to be ranked with Sennett's and Ritzer's recent works as one of the sharpest cultural critiques of our fin-de-siecle.
What is cool then?
Cool is unpredictable, unconventional, non-routine, anti-bourgeois, anti-domestic, dangerous, uncomfortable, non-rational, detached, engaged, self-contradictory. It is youthful, it is thin, it is passionate but not sentimental. It is dying in many different ways.
Cool rules! But for how much longer?
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At issue, a Japanese computer magnate who's bent on destroying the U.S. for its use of nuclear weapons on his homeland. Yes, a unique plot - hardly ever used before. Much of the action and many of the plot twists are as cliched its main plot, but when McGarvey goes into blitz mode, it doesn't matter because plot and reality often get shredded with the goons - and that's ok, its why I read Hagberg, remember, Flannery is his highbrow self.
While I was not overly impressed with this outing, Hagberg more than redeems himself in Dessert Fire and Highflight, two of his absolute best, regardless of pen name.
Bottom line, I'd read it, but read the other four I've mentioned in this review, then catch up with this one.
Comments, email me
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P.S. If you're a Pokemon fan--I wonder if this is where they got the idea for Lapras?!?
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First, you'll learn CRM is not just software and is not just about technology. Beyond this however are clear step by step guidelines for instituting change and implementing a CRM culture as well as application.
Part II's 'Blueprint for CRM Success' and Part IV's 'Customer-centric Strategies' alone are worth the price of admission!
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