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Located 5 miles from the Williams College museum of art and 35 miles from Tanglewood in North Adams, Massachusetts, MASS MoCA adds an important new element to a major cultural center (especially in the summers).
The story of the museum is also very interesting, having been based in a rundown series of converted mill buildings that had housed manufacturing since 1768. Most recently abandoned by the Sprague Electric Company (who originally took it over from the Arnold Print Works -- makers of printed fabric), the facility covers 13 acres and over 780,000 square feet of building space. Originally, Massachusetts had planned to provide most of the funding. A recession and change in political leadership greatly slowed the progress, and much of the funding eventually came form private donors.
The book has many wonderful elements. The director, Joseph Thompson, has a fine essay explaining the museum's roots and concept. The architect, Simeon Bruner, also weighs in with his thoughts about the design along with drawings of his plans. The pieces de resistance, however, are the wonderful photographs of the site (both before and after) in black and white and color that capture the transformation. These were done by Nicholas Whitman, and started before the museum was planned. He and his father had both worked in the Sprague plant, and he wanted to preserve the memory of the space before it was torn down. There are some stunning side-by-side photographs of before in black and white, with after in color with beautiful art on the walls.
Most of the current photographs were taken during the 1999 grand opening of the museum, which I had the pleasure to attend. The classic piece that defines MASS MoCA during that opening was the display of Robert Rauschenberg's "The 1/4 Mile or 2 Furlong Piece" from 1981, which can only easily be displayed in full in MASS MoCA. There are also nice photographs of Natalie Jeremjenko's "Tree Logic" and James Rosenquist's "The Summer in the Econo-Mist." There are some fine John Chamberlain sculptures as well.
This book is a great resource to have for any contemporary art lover, or someone who is interested in new museum forms. I also recommend it as a working document for a museum still in progress, for most of the development of the MASS MoCA site is still ahead. If you are a museum trustee or are planning a new museum, you should read this book, as well.
I should admit that I collect contemporary art, and love to visit collections of contemporary art. If you share that love, you'll adore MASS MoCA!
Abolish your stalled thinking about what a museum is and should be! Also, be sure to give yourself a treat, and visit MASS MoCA soon. It's well worth a special trip from Boston, New York, or Philadelphia.
Donald Mitchell
Coauthor of The Irresistible Growth Enterprise (available in August 2000) and The 2,000 Percent Solution
(donmitch@fastforward400.com)
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