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He then states that civilizations proceed through the following stages:
1. Mixture - different societies come into contact and produce a society with an outlook different from any of the parts.
2. Gestation - the period of time between the mixing of the different societies and the expansion of the civilization.
3. Expansion - the surplus generated by the society is invested in activities that benefit the civilization. This can include an increase in knowledge, increase in area, technological advancements that increase efficiency, etc. Civilizations have different instruments of expansion. He calls a social organization or unit an instrument if it meets social needs.
4. Age of Conflict - The rate of increase using the social instrument slows down which brings interesting times. The instrument can be reformed or a new instrument consistent with the civilization's outlook can circumvent the old instrument. If reform is achieved, a new age of expansion begins. If the vested interests of the previous instument of expansion increasingly consume resources while serving no social needs, Quigley says that the instrument has then become an institution. Expansion can continue, but it is at the expense of neighbors, which leads to imperialist wars. When the vested interests have crushed all internal opposition, the next stage appears.
5. Universal Empire - typically a state or politcal unit on the peripheral of the civilization gains power over the whole civilization. The illusion of a golden age appears. The social organization remains stagnant.
6. Decay - lack of belief in the civilization's outlook or inability to meet needs of the people leads to people opting out of the system.
7. Invasion - external forces disrupt the civilization's social organization and it is unable or unwilling to defend itself. That spells the end of the civilization.
The civilizations that he analyzes are the following: Mesopotamian, Caananite and Minoan, Classical, and Western. His examples are excellent as is his analysis. I particularly liked his example of the the Pythagorian rationalists love for rationality went beyond their love for the truth, as a disciple of Pythagoras proved the irrationality of reality using the Pythagorean theorem. We have that lot to blame for discrediting the scientific method for about two thousand years!
A very enjoyable read!
The most important author's contribution to historical analysis is identification of the growth mechanism - "instrument of expansion", which can be quite different in different civilizations. It must include two necessary conditions - generation of surplus output, and its investment in productive economic activities. Later, this "instrument of expansion" becomes institutionalized, when surplus is spent on maintenance of status quo of ruling elites and various vested interests, and a society enters "Age of Conflict".
One of the distinctions, which Quigley attributes uniquely to the Western civilization, is that it passed through the "Age of Expansion" and reached the "Age of Conflict" three times in its history. First - during Middle Ages (he specifically puts dates 970-1270) with the feudalism as an instrument of expansion, which became institutionalized as chivalry and municipal mercantilism. The second period is the Renaissance era (1440-1630), with the commercial capitalism as instrument of expansion, which ended in the "Age of conflict" of the brutal Thirty Years War, absolutism, and state mercantilism of the emerging nation-states. The third "Age of Expansion" is associated with the Industrial Revolution, beginning in the second half of the 18-th century. It had the industrial capitalism as an instrument of expansion, which became institutionalized in the monopolistic capitalism and imperialism.
Quigley puts the end of the third "Age of Expansion" specifically in 1929, with the Wall Street crash and the beginning of the Great Depression. This is an americentric view; in fact the process of institutionalization and monopolistic excesses can be traced to late 19-th century, and by early 20-th century they were plainly evident. Western economies still expanded, but financial crashes, increasing in frequency and magnitude, underlined new fragility due to the exhaustion of the expansionary mechanism. In this sense the WWI was a typical "Age of Conflict" war, similar to the Hundred Years War and the Thirty Years War of the previous "Ages of Conflict" in Europe - not a clash of civilizations, or the conflict between the old and the new. Instead it was pointless, horrible slaughter underlying the conflict between vested interests of various elites and countries belonging to one civilization, and largely devoid of irreconcilable ideological differences.
Yet, contrary to the author, it is unlikely that the Western civilization is unique in this sense. The ascendance of every civilization includes several distinct stages. In fact it is more historically consistent to talk about the probability of the civilization's survival after a period of crisis, brought by institutionalization of the "instrument of expansion" and solidifying status quo. One can argue, for example, that the Islamic civilization experienced at least two distinct "ages of expansion" - the first centered at times of Abbasid Caliphate, the second - during the ascent of the Ottoman Empire, in 14-16th centuries.
In the case of Orthodox Christian (i.e. Russian) civilization Quigley puts the "Age of Expansion" in the interval 1500-1900, and then - a new one beginning with the Soviet era. In fact, just like Western civilization, the Orthodox one experienced three very distinct stages of expansion before 20th century. The first one was Kievan Rus, which flourished along the North-South trading routes between the Baltic and Black seas (hence the duality of the most important cities - Kiev in the south and Novgorod in the north), which entered the "Age of Conflict" near the end of 12-th century and was conquered by Mongol invasion. The next period of expansion probably began around 1350 (its first show of strength was the victory over Mongols in Kulikovo Pole in 1380) and was centered around Moscow. It lasted probably until institutionalization of the part of the boyar elites loyal to Ivan IV (Grozny), around 1560. Its instrument of expansion was oriental-style autocracy, based on the ideas of civil and military administration borrowed from China, Golden Horde and Islamic countries. The subsequent "Age of Conflict" included terrible repressions of later-stage Grozny period, "Time of Troubles" in early 17-th century, and early period of the Romanov dynasty. The next stage began with Peter the Great, and was associated with St. Petersburg period. Its instrument of expansion was European-style absolutism, with westernizing aristocratic elite and bonded peasantry. It reached its zenith around 1815 with the victory over Napoleon, and began to stagnate around 1830.
I would argue that Quiglean interpretation of the subsequent period included unsuccessful attempt at the new instrument of expansion (western-borrowed industrial capitalism) in late the 19-th and early 20-th century, which was aborted and instead a new civilization was born. This socialist (or atheistic) civilization rapidly expanded to about the third of the globe and exerted strong influence on the western world. Its "instrument of expansion" included Communist party as an organization responsible for investing economic surplus (which later became institutionalized in "nomenclatura") and social engineering, which allowed rapid industrialization and development of education and health care. It reached its zenith in victory over Hitler, launch of the Sputnik and Gagarin's flight. This civilization entered its first "Age of Conflict" around 1965, apparent in progressing economic stagnation, intra-civilizational tensions with China (including a small war in 1969), one of the first manifestations of its crisis was defeat in the Moon landing race. Soviet regime collapsed around 1990, but the civilization did not, which is evident in strong economic performance in China throughout 90-s (which can be viewed as Quiglean "geographic circumvention") and the fact that Russia, despite some religious revival, remained overwhelmingly secular and didn't revert to many previous monarchic and religious traditions. After a period of painful reforms it will have the potential for the new "Age of Expansion", probably based on some western and some of its own ideas.
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I give copies of this book to every student who attends TrainingCity.com Voice & Data training classes, and everyone loves it!
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It is grounded in excellent theory, yet it presents the information in a simple manner that is easy to understand AND easy to implement.
The book focuses on two areas:
1) Know where your customer is in the buying cycle. a)Is he committed to do something yet, or not. b)Is this a repeat of a prior purchase or not? c)Is he evaluating alternatives? d)From whom will he buy the product or service selected? e)Is the price right?
2) Different personality types buy in different manners. The book describes three types. a)Commander (take-charge, action-oriented leaders) b)Thinker (logical, analyze details, and like knowing the answers), and c) Visualizer (practical, intuitive, see things as they are).
A buyer is interested in certain information at each STAGE in the buying cycle. Additionally, each personality prefers to receive their information in a different manner. By recognizing the buying stage and the personality of the buyer you are trying to persuade, you can choose the most compelling arguments to make every time. This will avoid 90% of the turn-downs other salespeople get when trying to close a sale.
I have read other books classifying personalities into 9 or 16 types. Other authors define 8 or 11 stages of a sale. By using 5 stages in their DREAM sales cycle, and 3 personality types, I think Washburn and Wallace have done salespeople a GREAT service. These categories are well defined, easy to identify, and easily utilized to increase sales with their strategies.
Readers looking for more advanced strategies in these areas can try Kerry Johnson's "Sales Magic" and "Selling the Way Your Customer Buys" by Marvin Sadovsky and Jon Caswell. However, I feel Washburn & Wallace's "Why People Don't Buy Things" has the ideal mix of quality content which works, is easily digested, and implementable. I recommend it wholeheartedly.
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The book's story is engaging, the illustrations are lovely, and the characters are memorable - who could forget wild Mr. Whiskers or snooty Mr. Horace? There's even a moral for those who like morals - don't judge a book by its cover.
Thanksgiving is here and it's time for grandmother's famous cranberry bread!!!!! I can almost smell it! It is a secret recipe, hidden in the...,,,, well, I'll let you find out for yourself when you read the story.
Maggie and her grandmother live at the edge of a cranberry bog.
Maggie has invited Mr. Whiskers over for Thanksgiving dinner and grandmother is not too pleased at the thought of him in the house! After all, he smells like seaweed! But each year she tells Maggie, "invite someone poor or lonely", so Maggie invites Mr. Whiskers.
Mr. Whiskers actually ends up saving the day!
The pictures in this book are very warm and charming, and the story holds the interest of my squirmy 2 year old, as well as my older children.
We read it often and have even baked the cranberry bread from the recipe included in the book. It's yummy!
A delightful story for Thanksgiving or any time!~
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Sam McGowan, Vietnam Vet and author, The CAVE, a novel of the Vietnam War
At Nakhon Phanom for example, on the border of Laos, Heinie founded and commanded the 56th Air commando Wing into a unique force to interdict the flow of men and materials down the trails in Laos. Making the rounds nightly he remained close with his troops of all rank in a bond seldom seen where thoughts were exchanged because of mutual respect. Heinie slept less than most and almost always in his fatigues or flightsuit.
General Aderholt's life story is compelling and well written and he continues today to make a difference in Southeast Asia. In October 2002 returning to Nakhon Phanom, Heinie procured a container of medical and school supplies with the Thailand Laos Cambodia Brotherhood and to dedicate a monument being built to honor the fallen American and Thai forces in the Vietnam War.
The Legend Continues... read it.
John Sweet
56th Special Operations Wing
Tactical Units Operations Center
Nakhon Phanom
Air Commando # 2924
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Get the book and the remastered DVD - making sure you get the restored version.
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When I reached my destination, I was still reluctant to start such a deep-sounding subject, but I picked it up anyway -- just to read a bit to get myself to sleep. Three hours later, I was still in the midst of this engrossingly descriptive guidepost to maturing spirituality. Reluctantly I put it aside to get some sleep, but the next morning I finished it -- somewhere between breakfast and lunch. Like another reviewer said, now I know what several friends will be getting for birthdays/Christmas presents!
I suppose the thing that touched me most was the inclusionary (rather than exclusionary) nature of the examples of different stages of 'the journey' -- tapping many different faith traditions rather than one particular dogma. Well, that and the idea that I have something 'new' ahead of me as I hit my forties and beyond, rather than more of the same old thing. I'd like to read it again soon (and I have a feeling I'll want to read it several times in the next couple of decades), but I'll have to get another copy -- my 'original' has been on loan since returning from my trip!
Actually, this is the first book that I've read suggesting the concept of stages in soul growth, especially during one's middle years. Those of the "baby boomer" era who are also caring for elderly parents may identify with many of the stories artfully woven into each chapter. While the content of the book is deep and thought provoking, the material is presented in language and style that is understandable and inviting.
Giving meaning to our daily lives, encouraging growth through struggle, and offering hope through spiritual commitment are a few of the gifts laden in the pages of this book. Perhaps you may even find, as I did, answers to questions unformed yet ever present and waiting.
I've just completed it a second time, in between readings buying copies for friends and loved-ones.
This is a book that normalises the feeling I, and as the book shows, amny, feel about there lives ... "Is this all there is?".
The book is full of spiritual wisdom, drawing from a broad range of traditions, religious and secular.
I really enjoyed this book. Yes there is more to life and as the author reminds us, there is still time.
Enjoy.
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Using his model, he analyzes in detail the life cycle of several major civilizations, including: the Mesopotamian, Minoan, Classical, Russian, and Western.
Reading this book almost feels like uncovering a manuscript of secret knowledge. Although I have read quite a bit on this subject, other historians and authors rarely refer to Quigley. Yet, I feel that he is the giant within his field of historical analysis. And, that his model could serve well in better understanding current affairs.