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The new economy is knowledge based and based on expansive communication networks that grow in importance as related groups / interested parties meet each other and conduct business. Mr. Allen clearly understands this and I give him kudos for pursuing such an endeavor.
Here are the pros and cons of the books.....a personal opinion:
Pros:
1. The book is very broad and talks about sales, marketing and advertising, which is rare in such books
2. The book provides Allen's example via his business.
3. The book was well written
4. Many excellent marketing books are quoted.
Cons
1. This book is a sales pitch. Mr. Allen clearly has 'sales copy' experience which makes the book interesting but definitely somewhat misleading. He knows what he is doing and he has a VERY successful marketing / product track record. As a result, he is very successful in his Internet trials / examples. He has customers that already know about him, have purchased his products for the last 20 years and others that are interested. He doesn't mention this in the book enough and marketing costs are a HUGE variable cost to businesses. This will likely result in readers being too optimistic about their ability to generate wealth on the web.
2. The book was written by several co-authors. It seems as though Allen, in a rush to get the book out, heavily relied on so called 'experts' within various parts of Internet Marketing.
3. He plugs various people's products that are not that good. I have perused many of these products and it is hit and miss. Some are good and some are not so good.
My final thoughts on the book are this: Read it. It is worth the time for beginners. For those seeking a wide exposure to marketing/advertising/sales in an Internet world it is well worth it. There are some pitfalls though that I can't overemphasize.
Any business, irregardless of distribution channel, is a lot of work. Internet businesses require hard work, lots of sweat, lots of perseverance, lots of testing, lots of learning and, for those interested, they can be very fulfilling opportunities. If you are trying to make major money or simply pursue a hobby online via a personal website this book is worth reading.
Most of my reviews are in business / economics and I encourage people to read them, whether here on Amazon or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development / evolution of U.S. property history I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."
1) Generate an idea.
2) Create an internet business based on the idea.
3) Market the idea to make money.
The example Robert Allen gives of making money in 24 hours is not very reasonable for most people, for anyone really. However, I was able to generate income in 8 days from my web site's launch and it hasn't stopped!
I've read several books before starting my internet business, cybermasons.com, and this was by far the best. You can't go wrong with this book. The proof is in the sales!
1. Who is your target audience?
2. What do they want?
3. How can you motivate this audience to act now?
The Internet makes it possible for almost anyone to generate substantial income IF these three questions are correctly answered and then a creative and aggressive marketing program is implemented, driven by strategies which are guided and informed by Abraham's "timeless principles." Throughout the book, Allen identifies and then examines a multiple of "streams" to consider. He asserts that marketing success online has three "bedrock principles":
1. Find a school of hungry fish.
2. Discover the bait they're biting on.
3. Supercharge your bait with a powerful USP (i.e. Ultimate advantage, Sensational offer, and Powerful promise).
Metaphorically, Allen really does help his reader to select among the various "streams", locate the "hungry fish", decide which "bait" to use, and then maximize its appeal. In practical terms, in a single volume, Allen provides about as much information and as much advice as almost any individual could possibly need to generate income online. It remains for each reader to combine appropriate information with appropriate advice, formulate her or his own game plan, and then GET TO WORK.
What gives this book even greater potential value is that all of the same information and advice can also be helpful to small-to-midsize companies about to become involved (or which are already involved) in e-business. Those who share my high regard for this book are then urged to check out The E-Commerce Question-and-Answer Book and FutureConsumer.com.
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seller still has the same book up for sell! After reading some of the reviews and finding out that several others have not received their orders I'm wondering if we ordered from the same seller. I gave this book a rating of one star simply because I couldn't enter anything less plus you can't rate what you can't read! I'm sure the book is excellent and would love to read it and give it a proper review.
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Interest rates and costs of mortgages may be different but people still want wealth; discounted mortgages abound and tax liens still are a powerful strategy.
The nothing down scripts are still effective. I used them in 1988 and I am still using them now.
Now if you want a book that is sorely out of date, read Making the Most of Your Money by Jane Bryant Quinn. Now that book was outdated before it showed up on the book shelves!
Although many have attempted to copy Mr. Allen, most are mere imitations. His material remains fresh, strategies are workable and his writing style is entertaining and informative.
This book had been revised and updated. I also recommend Multiple Streams of Income, Nothing Down for the 90's (still works in the new millenium) and The One Minute Millionaire.
Creating Wealth is a classic and a must read for anyone who wants to create real wealth.
As someone who is just starting to look into this fascinating subject, I can confidently tell you; don't waste your time elsewhere, buy this book, you won't be dissapointed.
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The book is easy to read and understand, and the inside dust jacket claims that it reads like a novel. This may be true, but if you are looking for a recipe or a cook book, you will be disappointed. 'The Challenge' is more of the story of how 3 people without cooking knowledge could become short order cooks. But if you wanted a book telling you HOW to be a real estate chef, this book is not for you. On the plus side these are real people with real stories, sometimes sad, sometimes happy and they started with literally nothing and succeeded with the teaching of Robert Allen and the mentoring and coaching of others assembled for this project. At the end of the book one of the students is said to have controlled 'over several million in real estate.' I would have liked to see more follow on, and even an update to the present. Apparently 'The Challenge' itself took place in the summer of 1984 and for me I would like to see where Steve and Mary Boneberger, Karen and Philip Moore, and Nora Jean Boles are today with respect to their real estate investments. The real story is about them and it's a compelling story at that, but it is not a real estate instructional book. I enjoyed reading their story, but I would have liked to see what instruction they were given, more details of the deals they did and a more detailed follow up on their successes after 'The Challenge' and for that and the age of the book I would rate it as 2.5 stars.
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In his foreword to this brief book, Dumas Malone, the biographer of Jefferson, notes what a shame this is: 'More than any other single American, except possibly Thomas Jefferson, whom in some sense he anticipated, George Mason may be regarded as the herald of this new era [of declarations of rights]; and in our own age, when the rights of individual human beings are being challenged by totalitarianism around the world, men can still find inspiration in his noble words.'
Biographies of Mason, the author of the Virginia Declaration of Rights (which inspired, among other things, the US Declaration of Independence and the French Declaration of the Rights of Man and the Citizen) are woefully few. Rutland's short book is a fine and easily digestible introduction to the man, his times, and his impact upon history. The value of that is hard to overstate.
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As far as its coverage of statistics, the discussion of estimation is excellent, and the material on sufficient statistics is the best I've seen. I would agree with other reviewers, however, that the examples could be better. On some topics the explanations are not very well motivated, making it very dry at times. And there is basically no coverage of regression theory. An argument could be made that linear regression belongs in a more basic course, but there could've at least been some coverage of regression beyond the couple pages on nonlinear regression you get here.
This was the book used in the class I took, and I felt it was great in spots but could've been a lot better overall. It's not bad for what it does cover, but looking back I wish it could've covered more statistics material. It tries to be a probability+statistics two-in-one book, when really the two subjects deserve their own (more fully covered) book.
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Baker shows that "all of what we call 'hypnotic behavior' can be accounted for by a number of much simpler sorts of psychological processes that are well understood.... When normal human beings close their eyes, go into a sleep-like trance state, and do strange and unusual things ... the volunteers are merely complying with the hypnotist's requests, and ... nothing other than suggestion and their own imagination is responsible for their behavior.... As for the claimed therapeutic effectiveness of hypnosis and the many seemingly miraculous cures and events apparently due to the effects of hypnosis, in reality, these are due to a number of external factors such as suggestion and conditioning interacting with internal psychological variables such as relaxation and imagination." And on the kind of hypnotic brainwashing popularized by the novel and movie, "The Manchurian Candidate," Baker reports, "Fortunately, the scenario described in the novel could never happen. Years of experimentation by the CIA has shown this sort of programming simply does not work and never will."
On the fallacy that hypnotism can improve memory, Baker explains that a technique of relaxation and an instruction to "think back" can indeed enable an individual to remember unforgotten experiences in slightly greater detail. What it cannot do is guarantee that the added details are accurate: "At the moment we cannot tell whether a subject is telling the truth or is 'confabulating,' i.e., providing pseudomemories."
In the chapter, "The Uses and Misuses of hypnosis," Baker debunks age regression by showing that equally convincing "memories" can be elicited by telling the subject he is traveling into the future. He explains how the Betty and Barney Hill alien abduction hoax was created by a hypnotist prompting the subjects to concoct the kind of tale the hypnotist wanted to hear--and then persuading them that the confabulation was a genuine memory. "This is, of course, one of the worst if not the worst misuse of so-called hypnosis."
Asked to explain claims of mysterious powers supposedly acquired under hypnosis, Baker answered, "Because some unscrupulous or naive people like to deceive and impress others and make them believe things that aren't true. Salesmen do it all the time in order to sell us things."
So the next time someone tells you that hypnotism is a panacea for all ills, or conversely a diabolical power, ask yourself: Would you buy a used car from that person?