Dr. Stanley has become a big name since the tremendous success of "The Millionaire Next Door" but all of his books on marketing and selling to the affluent are great.
I prefer the book "Marketing to the Affluent" if I only had one to read but if you are someone who deals with high income people, all books in the series are a must. He is ground breaking in his research and writes in an easy to read style.
I am a financial consultant and structured settlement consultant for injury victims who receive large settlements. I quote Dr. Stanley's research often and try to read everything he publishes.
I would recommend this highly as well...
I was introduced to Dr. Stanley via his mega best sellers "Millionaire Next Door" and "The Millionaire Mind", both outstanding reads.
I also recommend 'marketing to the Affluent" also by Dr. Stanley.
Selling to the Affluent will take your sales to a new high, just as it did for me. Great book.
You won't go wrong with this fine reference. It is certainly helpful to anyone who desires a fuller understanding and appreciation of the New Testament, especially regarding the life and sayings of Jesus.
I found the most obvious thing to jump out at me was the development of the controversies between Jesus and the Jewish leaders, and between Jesus and the village of Capernaum. Without some form of chronological guide it can be difficult to see the connections between events during Jesus' life. I found this to be the most helpful aspect of reading Thomas and Gundry's Harmony.
I loved it when I was a resident in training for its very simple yet succinct graphical nature; as a picture is definitely worth more than a thousand words.
Those who enjoyed Ken Lindsay's Neurology and Neurosurgery Illustrated will certainly like this book and vice versa.
Dr. Hoppenfield, you gave me my life back!
I can understand previous reviewers frustration with the 'bronx bomber'. To be honest, I don't think I would ever want to rely on any one who is unable to spell correctly. It doesn't inspire confidence. How did they ever get into medical school?
List price: $54.95 (that's 30% off!)