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So yes, you WILL learn a lot from this book because instead of just providing a series of events, people, terms and dates to rote learn it will get you thinking about the themes of global history, and encourage you to compare, contrast and evaluate. Its also one of the few "World History" texts that isn't a Western Civilization history with a few extra chapters thrown in. It really looks at the whole world with a fresh view, including a variety of cultures and experiences. In the Classical era you'll recieve valuable insights into nomadic peoples, providing the opportunity to understand differing means of organising society and allowing worthwhile comparisons that actually enhance understanding the more well trodden ground of Greece, Rome etc. Other fascinating coverage in this vein includes chapters about migration and the spread of peoples (Africans, Slavs and Polynesians), a whole chapter on the Mongol empire and the independence and nationhood movements of Latin America. I reiterate that these other perspectives are introduced in a way which enhances the overall understanding of world history, and are certainly not arbitary "pc" insertions. The authors do not shirk from showing the rise of the west, and the positives and negatives of imperialism. However it also allows us to see the limitations, and non-inevitability of this rise.
If you insist on reading a solely factual survey text, Traditions and Encounters by Bentley and Ziegler will do a great job, however for any student or enthusiast of World History, this book will open your eyes to new perspectives and really encourage you to engage your braincells!
A few points of detail. The book contains almost no statistics other than anecdotal information like the sugar consumption in Paris in 1790 and similar interesting figures. The historical perspective is rather incomplete when it comes to Greece, India and classic Rome. Buddhism is not described quite correctly. Buddha was not opposed to wealth but only insisted that it should be earned honestly and used properly. It is correct that prominent Buddhists such as the Dalai Lama and a prominent monk scholar in Thailand Payutto oppose mindless consumerism and are very concerned about the impact on the environment. However consumerism is flourishing in Thailand even though it is a Buddhist country. It is a typical example of a society moving in one direction and spiritual leaders pulling in another direction. One great merit of the book is that it is only 142 pages long and very readable.
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Find another volume that is able to deal with history more objectively.
Stearns reports that before the 1890s, plumpness was preferred, and signals began to change only as fashions, fat-control devices, and increased public comment on fat began to emerge in the decade prior to 1900.
After that, the trend grew and intensified over an entire century. Stearns sees this growing obsession as a "compensation" for our indulgence in other pleasures about which we are ambivalent--consumerism, sex, women's freedom. As long as we demonstrate strict discipline about our body size as a kind of puritanical guilt-laden compensation, we can allow ourselves these other indulgent, consumerist pleasures.
Stearns likens the vehemence of fat hatred to Calvinism: only the elect (thin) are "saved," glorified through "salvation" stories of heroic weight loss, and rewarded with welcome entry to the cultural pleasures now available. Those who fail or refuse to measure up to the strict standards of slenderness are punished by being relegated to "fat hell" where open season--in the form of attacks and endless analyses of moral failings, character flaws, and psychological weaknesses--is allowed, imprisoning the recalcitrants in the consequences of their supposedly deplorable lack of self-discipline. Clothes, love, and the good life are not to be theirs.
By way of contrast, the French, who have equally strict standards of slenderness, are committed not to compensation for other pleasures but to high aesthetic standards of beauty. In France, fat is not an indication of moral or psychological weakness but is simply an offense against beauty--fat is just ugly. Divergence from the norm is not considered blameworthy but is assumed to be remedied fairly easily with a little restraint and maybe some reducing creams. With a little work, no one *need* be ugly. It is, therefore, the personal responsibility of each individual to make those moderate efforts and meet the beauty standards amidst an environment of reminders and encouragement.
The result? Both patterns are oppressive, unrelenting, and rigid, but the French are 14 pounds lighter on average and weight in France has been declining rather than increasing.
Stearns does not see that historical French patterns or approaches can be adopted in the U.S. However, he notes that merely recognizing another, different pattern opens the door for reconsideration of U.S. attitudes. Those attitudes were shaped over a century; they can also be reshaped.
Stearns believes that we place too much responsibility on individuals for what are, essentially, social issues. To require everyone to immerse themselves in personal battles against weight while indulgence and excess in all other areas remains unaddressed in the public arena seems not only unfair but unbalanced. Basically, Stearns hopes we will lighten up a little on individual weight issues and look more seriously at larger cultural indulgences.
Simply for the effort to bring historical perspective to the issue, the book gets four stars. But it is sometimes a frustrating read. It is fraught with equivocations and reminders that many factors are at play, all of which preclude crispness. It is not until the very end that clarity begins to emerge from the discussion.
And finally, it describes the scene without benefit of factors that could, conceivably, change all the rules and the analysis as it relates to new trends. If, as research is increasingly showing, fat and related major diseases are common in cultures based on animal-based diets and uncommon in cultures based on plant-based diets, the emphasis shifts from "how much" one is eating to "what" one is eating; from "restraint" to "plenty" without weight gain.
Such a major shift in our understanding of food, nutrition, disease, body weight, and nutrition medicine would shift blame from individuals to a diet that we thought served us but in fact did not. This would chart a very different course--and analysis--for the new century.
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So, as a bad book, this is also a disappointing one. I suppose there's an academic discipline out there where this kind of stuff flies. To this layman, however, _American Cool_ is repetitive and boring. It's written with the kind of indifference to specifics and evidence, and a frequent use of deconstructionist buzzwords, that suggests it is preaching to some choir...somewhere. Maybe someone from that choir will submit a more favorable review and tell me how to read this book.
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Some books give lots of facts and dates, others concentrate on opinion and discussion. This one does neither: little factual information, plenty of opinion, but leaning over backwards so far to avoid being controversial that you won't learn much.
Also bear in mind that this book is not designed to be read; it's a class book with "thought provoking" questions at the end of each chapter of the type "What do you think of....?". Another way for the author to stay non-committal.
Finally, it's expensive.