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What this book did was enable me to enhance my business process and better articulate this extremely difficult line of work. For example, the business process outlined on page 58 is crucial in that it identifies several "Stop" or check points with clients. Key in this type of consulting, especially where steps you take as a consultant may directly add risk to your client, it is important to know where to draw the line and involve them for a decision. The authors clarify where the key decision points are when it comes to going from passive to semi-active, to active intelligence gathering. Critical, as time is money to you. But! to the client, information - or exposure thereof also means risk that could become your liability.
Consultants in this field are in the knowledge business, and one of the most difficult things to do is get the client to place a value on knowledge or intelligence. The authors, through wit and excellent real-world examples, spell out some of the keys to getting paid!! (pp 67). Naturally, this would go over the head of the casual reader who has never practiced and is looking for a "cook book" approach to due diligence of new business opportunities (i.e. see above commentary from Bogota).
This book is a "how to" book in that the authors have taken the time to clarify and rank several research tools and locations that one might not normally be aware of. This comparison alone is worth the money, as anyone who has used the web for performing research would agree.
The real brilliance in this book is subtle. By connecting the examples, you learn how to ask questions and iden! tify with what is important in doing intelligence research.! Again, for anyone who has gone in circles with clients who "don't know what they don't know", or worse yet, don't know how to value knowledge - this is critical to delivering fast, and minimizing your exposure.
Frankly, the Bogota guy didn't get it and has probably never performed true business intelligence. I agree that the coverage of the Internet web search engines, which used the example of finding information on pagers, is old news. The chapter's purpose was to show how more advanced tools outside of the Internet, such as Nexis, are preferred substitutes. That point was clearly made. However, this example was only used among 10 pages of chapter 5 (which was taken up with images of why the web doesn't work). The other 257 pp of this book are the meat.
My hats off to the authors for delivering a humorous text based on real-world wisdom that cuts through a very gray area that is as difficult to perform, as it is to explain.
The book does an outstanding job of articulating, at every step, the importance of challenging one's assumptions and systematically gathering, synthesizing, and =analyzing= information that helps to dig through the colored lenses of wishful thinking or purely numerical analysis. The occasional injection of humor is quite welcome - in a world of stuffy self-important books on business, here's a piece of work that was written by people who love what they do, and are adept at making you better at what you do as well.
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On the positive side, I will reiterate that I am glad that such books are being written. There is often no information available (in practical form) on tropical reptiles, amphibians, invertebrates, etc. But I hope guides like this will get a whole lot better! Skimping on information for portability is not the answer. Accuracy should be far more important. In Beletsky's favor are the habitat photos, and coverage of ecotourism and conservation issues.
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The best counsel I can give unto you is to stay away from this book. There's a reason it's out of print people. It's only an average work, not even amounting to 300 pages. It's crossed reference, and in the end, feels like the work of someone wanting to cash in on the works of J.R.R. Tolkien. There's much better works (such as Karen Wynn Fonstad, Paul H. Kocher, and David Day) on the literary creations of Tolkien. This book, calling itself comprehensive, is hardly that. This is the subtitle to make others look and buy - but withhold yourself on the hope that this is a first class volume. Its not. Its not a terrible volume, but neither is to an excellent volume. It's average, and for those who really want to get into the works of Tolkien, I would suggest to have this on your shelves along others, for different perspectives. But it's only use is that. On its own, no. With the money you were going to buy this, I'd recommend the much more interesting LETTERS OF J.R.R. Tolkien. If you are looking for something on Lewis' Narnia, go with Paul F. Ford's Companion to Narnia - a first-class reference work (the revised version). That's what a reference work is supposed to be like people, not this average affair.
Mike London
This book is firmly focused on the Lord of the Rings trilogy, drawing information from Tolkien's other books only if it provides useful background to people or events in the Rings trilogy. For instance, there is background on an ancient marriage between a human man (Beren) and an elf woman (Luthien)that sets the stage for the romance between Aragorn and Arwen. My understanding is that Tolkien's other writings contain many other stories, characters, and settings that are not necessary for the understanding of the Rings trilogy.
The Rings movie was my introduction to Tolkien. Since then, I have read the Rings trilogy and The Hobbit. I fully expect that as I continue to read Tolkien and continue to be fascinated by the world he created that I will buy a more complete handbook. But for now, this is a good source of information.
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The examples in the book are Fun. These include XBomb (a game), "The Little Black Book", The DiceMachine, Whist, and more.
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