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Being a collection of essays, there are a number of famous names, including Bruce Waltke, Paul Borden, Bruce Shelley, Scott Gibson, and others.
The book is divided into 3 sections: first is why a single idea lands the biggest punch, the second is the biblical and theological power (foundations of exegesis and how to do some exegesis and how to apply to preaching), and the third is communicating the point.
This is also a book that applies Haddon Robinson's book, Biblical Preaching. The first section is two essays, one of which asks questions Robinson poses ("What is the big idea?" "What are the subject and the complement?"), and then applying this to be text-centered and audience-focused. Then, the sermon is developed with examples, illustrations, it is applied, proved, or explained, for development, and constantly re-iterated (repeated) for force. There is also necessity for the preacher to know his people and is clear, and applies theological and biblical principles, applying the right texts to address pertinent issues.
The second part of the text looks through how to do proper exegesis (for instance in Old Testament sources and challenges, such as poetics or wisdom literature, or New Testament challenges like defining the right texts and limiting the text) and applying this to preaching. In addition, Borden's essay in this section tries to address the issue of finding the big idea within a narrative. Then Terry Mattingly has an essay on 'exegeting the culture,' dealing with the issue of the audience, being composed of cultures and subcultures, to be pertinent, relevant, and clear in communication. Bruce Shelley then has the final essay in this section to relate the biblical theology's grand theme to the big idea: Christ. This leads into "What shall we do?"
The final section starts with an essay by Sunukjian on developing a flow in a sermon, applying Robinson's methods (inductive and deductive preaching, applying, proving, or explaining propositions, etc.) Joseph M. Stowell III has an essay on "Preaching for a Change," where the preacher must have his life and doctrine the same, that teaching (patient instruction) must come with preaching, and that application must be grounded in the text. He is concerned with the process (of sanctification) rather than the product (perfect holiness) in the lives of individuals, transforming them through preaching in and about many contexts (regarding individuals, small groups, local contexts of regions, all humanity, etc.) John Reed writes an essay on finding the right questions to ask in the sermon as well as finding good illustrations. Gibson wraps up the text restating the major points, and shows how flexible (adaptible) this method is.
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This book is a tribute to Haddon Robinson, and the contributers don't let you forget that. Many of them re-explain "Big Idea" preaching, so that you end up reading the same thing several times.
Anyway, there are some good points. The main gist of the book is that Big Idea preaching is a philosophy which can be applied to almost any biblical passage and any preaching method.