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Of note:
- The Technology Life Cycle is discussed, and the roles of the Technical, Economic, and End-User buyers during the cycle.
- Objection handling is discussed: Philosophical , Feature, and Benefit objections.
- The Seven Deadly Sins are discussed: Lying, Arrogance, Overconfidence, Lack of Organization, Taking the AEs role, Poor Transitions, Letting External Problems intrude.
I have encouraged this as recommended reading within my company.
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It's really well written too, and pretty amusing in places - the level of research is amazing - they even give notes showing where they got all their info from, so you can check it out for yourself. The stuff they got from Martin Landau and the two guys who wrote Ed Wood is incredibly interesting - a load of stuff I'd never heard about that film - some that isn't even included on the DVD's commentary.
Basically, this book's great. I'd read Burton on Burton (which is very good), that Pocket Essentials one (which is pretty good), that biography (which is really poor), and the "CHild's Garden of Nightmares" one (which is interesting, but doesn't cover nearly as much detail as this). NOne of these other books on Burton come close to this one.
It is a great analysis of each of Tim Burton's movies. It is written clearly and has information which I haven't read in any other Burton book.
I'm not just becoming a Burton fan, I have every other book on Tim Burton and I believe this one to be the best and most informative.
The book may not have the authors comments, but it is written in so much detail about each Burton movie that it doesn't matter.
If you want to find out more about Burton then this is the book you should get.
The book also includes quotes from people who have worked with Burton and from the man himself.
The length of this book proves that much time and effort went in to write this, and I think it was worth it.
I have found out some new things about some of his movies from reading this book.
So in my opinion I think this book is really worth buying!
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The book provides a good step-by-step approach and takes newbies through all the steps to create a functional demo system.
The authors should not and can not be held against the wall because Oracle has so quickly released new, improved versions (book talk to 2.0 and 2.2 is the current version). I find the comments from the few negative reviews to be baseless.
This is still the best and only book that provides the needed information that the Oracle documentation does not address.
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