No question about, when Paul Rand (and others)made the different logos that are in book, it worked like a charm. For the 70s and 80s, that is. There are lessons to be learned but the book feels stuck in the timeperiod 1970-80. So before buying it you should check it out first.

This book is a wonderful source of inspiration, worth owning for the essay "Good Design is Goodwill" alone. The text appears at first to be slight, but will leave your psyche feeling nourished; Rand's writing style was very much like his graphic style: it's economical, but every word is perfectly chosen and placed.

This is a book written by authors well known as former CIA personnel in Turkey. This rather old book has numerous mistakes as facts and one feels that the authors' best sources are Turkish university professors!