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This book is quite insightful, especially for a Southeast Asian media professional like myself. I recommend this book to everyone, even to those who work in the upper regions of the power sturcture of the media conglomerates critiqued in the collection.
For starters, it is a wonderful overview of how the media economy is shifting all over the world. The US market is saturated, as the book said, and the rest of the world is ripe for picking, especially my country, the Philippines.
This book is a tool to launch our own media analysis of what's happenning in our own countries. And from an analysis, we launch a critique, and from a critique, we launch steps to face the situation.
This book, published by New Media, is invaluable. I first read about it in an issue of Utne Reader. I took down the title and hunted it down in Amazon. I found it, bought it, and consumed it. I loved it because it gave me useful insights to work with.
This is a book I will dog-ear in my attempts to understand what to do in my field, and how to start my own media conglomerate from scratch. I already have my ideas, which I hope aren't just soundbites in my head.
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"The House of Packer" goes back to Jamie's great-grandfather, R C Packer, newspaper and magazine proprietor in Sydney in the inter-war years, then on to R.C.'s son (later Sir) Frank Packer who started the Australian Women's Weekly and, later, TV Channel Nine.
It is a company history rather than a group biography, so there is information on union disputes, the introduction of new technology, Federal election campaign coverage, competition with other media companies and so on.
But it is the larger than life characters, so typical of journalism in the early to mid-twentieth century and so lacking today, which give the book its human interest. Along with the bold and vigorous writing.
The book concludes with Sir Frank's death and his son Kerry (Jamie's father) taking over the reins. It is an absolute must for people interested in media studies, economic history, political intrigue or just plain power.
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