I read this book to my nephew and we giggled our way through the whole thing. The poems are quite imaginative. Some are long, others short. All very funny. My nephew is only 4, and he enjoyed picking out the things "that really wouldn't happen." He and I both loved it

Dennis Lee is a treasure. My daughter and I devoured Alligator Pie when she was a little girl, chuckling merrily over author Lee's zany humor and vivid imagery. I have subsequently given each new Lee book to the children (and even some of the adults) I know, happy to introduce this outstanding author to those who haven't yet discovered him. Want to make your children/grandchildren/neighborhood kids laugh out loud? Get them anything Dennis Lee has written. He's truly gifted, truly tapped into the mind of the child in all of us.
My highest recommendation.

The illustrations in this book are beautiful. I strongly believe in introducing children to the animals and habitat of the rain forest. This book is very basic, as the only text is the name of each animal on the left page with a picture of the animal on the right. It lists eight animals and shows a large picture of the rain forest in the opening and ending pages.

I recommend this book for children up to three years old. Older children will probably want more of a story.

Gorgeous and captivating illustrations! Right now we look at the pictures and talk about the names and sounds of the animals. There is a simple accompaning prose to each animal that should maintain her interest when she is older. One of my daughter's favorites!

I am so glad we checked this book out from the library rather than spend money on it. The "poems" are short and stupid; I cannot believe even a 2-year-old would find them funny. If you live in a major North American city, that city's name might appear in a poem and your child might find that neat; other than that, I see nothing here. Beware, if you have sensitive children who watched the WTC tragedy coverage--the last poem (which is the one the book is named for) is illustrated with what appears to be the Twin Towers.

The rhymes were a bit tricky to read and I'm not sure if my almost-four-year-old understood them all, but she enjoyed the sing-song sound of them, when I didn't flub reading! She liked the illustrations and I did to, as I have a particular fondness for Garth Williams, who has illustrated some great books from my childhood.

Of all the books we read together, and there were many by the time my daughter was enough of an under-the-blanket reader to finish them on her own sometime before breakfast, this one, like few others (Wind in the Willows, Secret Garden, for example) never wore itself out. Ride a Purple Pelican was a trusty cue for wonderful bedtimes!

The back cover shows the splendid and heartbreaking image of a little boy on a silver stork in the sunset above the clouds, with the looming towers of the World Trade Center resolving into beautiful, grey sleep (sixteen years ago).

I have had the 22 Immutable Laws of Marketing for over a year now, and I am always refering to it.

For thoes who are interested in advertising or are already in the business should really read this book. It is practical advice from experts in the field. I have read other books by both authors and have found very vaulable information in all of them.

I disagree with the negetive previous review. Of course times change and so do values, beliefs, and situations, but the basic advertising, branding ideas stay true. Chrysler would have probably failed if they had not developed brands that created a unique perception in the mind of the consumer. The PT Cruiser, 300M and so on... before all of their cars looked the same...like Chryslers. boring, replications, year after year. That type of line extension would burn a brand out faster than it got started.

The one law which I found most interesting is line extension. I would have given this a 5 star review, however I feel that some brands can line extend without damage to the core brand. However this is very limited and must be delt with caution.

However, you can see the effect of correct line extention today. In the car market Toyota, Nissan, and Honda all wanted to compete in the high priced car market. They would never get in the mind of the consumer with a $40,000 honda. But they would with a new name, new brand image and new advertising strategy....hence, Acura.

Advertising is 90% perception of a brand. Consumers feel what they want to feel, believe what they want to believe, and buy what they think is the better brand. The job of advertising is to change thoes perceptions in the mind of the consumer.

I can go on and on, but it's better if you get the book and read it for yourself. As you can probably tell, I really enjoyed this book.

A reader of this book said that 'the first law of successful marketing is to read and understand this book'. I agree with that and say that it is a must-read for everyone working in marketing.

I have been working in this field for almost 5 years and I have realised that marketing people tend to have a wide variety of their own ideas about marketing and how to do it. I know that in this field a lot of the success comes from 'the unsual' and 'the uncommon' strategies, but it also comes from certain rules that have to be respected, because a history of more than 25 years proved that they work.

This book is meant to eliminate myths and misconceptions someone might have about the marketing process. Companies spend millions of dollars on marketing thinking that they are chosing the best way to promote their products. But no matter how extraordinary those programs are, sometimes they fail and bring no benefit to the product or the service they promote. The result destroys the identity of the brands, market share decreases, and so do sales. Companies lose a lot of money.

The two authors have a lot of experience in this field and their theories are based clear examples. If marketing people would adjust their promotional programs according to these rules, companies would be much more successful.

There are 22 rules in total, applicable to every field, rules that will make you understand why things are the way they are. It will also help you analyse past experience and decide what was wrong and right and avoid doing the same mistakes in the future.

It is not an academic book . The language and style are accessible to everybody. The authors give a lot of examples from companies' life that will give you a very clear picture of what is going on the market.

Did you know that it is better for a brand to be first on the market than it is to be better? Did you know that the most powerful concept in marketing is owning a word in the prospect's mind?

I recommend this book to everyone who wants to learn more about marketing and become a professional in this field. Together with Kotler's "Marketing Management', the '22 Immutable laws ...' should be the marketing people's Bible to be read every day.
I am sure it will improve your activities and help you achieve more success.

If your marketing plan has failed, then the chances are that you have not adhered to several of the 22 laws which are described in the clear and concise wording on 132 pages in this book. Each law or chapter is usually about five pages long, which requires only a short attention span to read it quickly. I do not recommend reading the book in one evening but to read a chapter and then reflect how these laws effect your company or products.

I will only list those laws that I found most important for me:

Law 3.) The Law of the Mind - It is better to be first in the mind than to be first in the marketplace. Examples of this are the personal computer market with MITS Alistair 800 being the first in the marketplace; Apple was the second in the marketplace but first in the mind of the people. The same example is shown with different companies such as Remington Rand and IBM.

Law 4.) The Law of Perception - Marketing is not a battle of products, it's a battle of perceptions. You can have a much better product than your competitor but perception wins out most of the time over product. A great example of this is the battle of the imported japanese car market of Honda, Toyota and Nissan as well as the soft drink war between Coca-Cola and Pepsi.

Law 12.) The Law of Line Extension - There is an irresistable pressure to extend the equity of the brand. One of the best chapters of this book explains how a winning product is turned into a loser by creating a spin-off version of the original product. Marketing managers continue to make this fatal mistake today of taking a successful brank like Coke, then creating Cherry Coke, Coke Classic, Caffine Free Coke etc., Engaging in line extension dilutes the original successful brand and the new version will never recoup the market share lost by the leading product. In the end there is an overall market share drop for the entire brand. Other examples of this is IBM's flirtation with the personal computer market, which was already dominated by the Apples, Commodores and Ataris.

The book is very condensed and I am sure a lot of the business scenarios depicted are more complex than they appear. Yes the book is rather old but a lot of these theories still have held true through the internet boom and bust cycle experienced over the last several years.

All people in the field of marketing should have these laws chiseled into their crainium somewhere.

While many of the poems are fine, some are morbid. For example, one talks about a boy swimming through the great lakes and drowning, and another talks about grandpa going down the drain and there now being one grandpa fewer. One talks about a dead father who has been haunting his son for 17 years. This book is completely inappropriate for cihldren.

The only thing that may rival a book of poems by the master of children's poetry, Jack Prelutsky, is a collection of humorous poems selected by Jack Prelutsky. Not to give too much away, how can anyone resist a 2-page poem about collecting pancakes, or a limerick to do with dreaming about eating a shoe that turns out to be perfectly true? Not I. Without a doubt,this is a great collection of poems.

This is one of my all-time favorite children's books, and we have hundreds. I have bought at least 10 copies to give as children's gifts. I used this book in a 3rd grade library class to introduce the children to poetry. The poems are all funny and in good taste. A great read-aloud book. Both boys and girls begged to hear more poems and to take out poetry books by Jack Prelutsky.

You wouldn't expect it from Prelutsky's better know works, but this book is really creepy! The grey illustrations really enhance the effect. I'm told that I loved it before I was old enough to understand the words, so parents searched high and low for a copy. When they finally got a hold of this library edition (pre-internet) the poems scared me. Now i love it again - especially the snopp - poor lonely snopp - and the wozzit in the closet (it's eaten mother's dress!!)!

"At first I thought, "I'll touch it,"/and then I thought, "I won't,"/and when again I thought, "I will,"/the snopp said softly, "Don't."" These amusing and lyrical rhymes of imaginary creatures such as the snopp (who looks a mop), the gibble, the monumental meath, and many others will keep children and their adults giggling and wanting more. Lots of new words are made up along the way (read Flonster Poem to discover more about flimes, floobers, flummies and fleemies) which children will enjoy tremendously. The monochromatic illustrations of some most unusual creatures wearing human garb help tell the poem's stories as well as spark young reader's imaginations. Twelve poems in all, of various lengths to suit many time lines. A fun introduction to poetry to read aloud to very young children or for older children to read on their own.

It's Snowing! It's Snowing! is a collection of seventeen poems about winter. The poetry has strong meter and rhythm and has definite child-appeal. The poems cover such topics as signs of winter, winter activities, and a child's necessary adaptations to survive the cold. The illustrations are small, but effectively rendered in muted tones which give the book a sort of "winter atomosphere." A favorite of my eighth grade students is "A Snowflake Fell" on page 41: " I wondered at the beauty/ of its intricate design,/ I breathed, the snowflake vanished,/ but for moments, it was mine."

"...Allosaurus liked to hunt,and when it caught its quarry,it tore it open,back and front,and never said," I'm sorry!" Allosaurus liked to eat,and using teeth and talons,it stuffed itself with tons of meat,and guzzled blood by gallons." If you think your child does not see enough violence on TV then you should buy this book!

Several years after reading this book, I can still recall by heart many of Prelutsky's clever rhymes and catchy rhythms. The amazing thing is: so can my kids! The favorite dinosaurs such as T-Rex are given their poetic due, but so are lesser known dinosaurs such as leptoterigius and quetzelcoatlus. (sp?) Although I love all of Prelutsky's whimsical poetry, I felt this book was better suited for young listeners than such works as "It's Snowing! It's Snowing". (Perhaps because the subject matter is more familiar to the pre-school set) Some parents may not like the occasional graphic imagery, but lets face it: carniverous dinosaurs were not dainty eaters! The poetry is too lyrical to be truly gruesome, and besides, all kids like to be grossed out a little bit. If your child is at all into dinosaurs, this may be a good addition to your home library.

My son, now 12, used to love this book when he was 3 and 4 years old. It was also a lot of fun to read for me!

Not what we expected, a few were good. Most could not hold my toddlers attention, & he loves me to read to him. We have other titles by Jack Prelutsky that he adores, this one will stay on the shelf or be given away.

This book was wonderful, my kids loved it. The poems are wonderfully clever and smart, and the pictures are great. Even my 4 year old loved it. I highly recommend it for all ages!