Attention Realtors, Buy This Book: "Internet Marketing in Real Estate," by Barbara Cox and William Koelzer. Don't just buy it, read it. It could help your business immensely. It also could help you overcome your apprehension about all that World Wide Web mumbo-jumbo.

Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace.

It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County.

They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written.

"Internet Marketing in Real Estate" consists of five parts:

"Creating and Building Your Internet Presence: Your Web Site"

"Getting Found" (the all-important section)

"Effective E-mail"

"Time to Get Started" (developing tasks, time-lines, and a budget)

Appendices

No technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags.

Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work.

The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant.

"Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-à-vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose.

When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we were doing or spending in our non-business lives.)

To the credit of Cox and Koelzer, they present with great clarity the tasks and range of costs associated with various levels of involvement in Internet marketing. They provide the real estate businessperson with the information that will enable him or her to make an informed decision about this medium.

For those who have already decided that they want to make an effort at Internet marketing, the Cox and Koelzer book will provide an invaluable tool. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.

The book begins with a basic primer about the internet, who uses it, and how it has affected real estate buying and selling. This part is great for the real estate professional not yet involved in the web.

But then it gets to what a lot of agents want to know. How do you build a web site, who do you get to design it, how do you get found on the web? Lots of great stuff like that.

One reason it is important to read is because it teaches you that you can't just put up a web site and stop there. There are keys to becoming a successful internet agent, and dealing with internet leads is different than dealing with up-calls or ad responses.

I recommend the book for every real estate professional on the web and those who are just thinking about it. As someone I know once said, "the web is here to stay."

Buy the book and read it. It will help.

For a REALTOR who is either thinking about a website, or already has one, this book is a MUST. Not only is it laid out with practical solutions for the "real world" (with a glossary, website samples and costs) it is up-to-date, and offers advice on how to tap into the POWER of the Internet as a marketing tool.

The book gives advice on the "whys" and "hows" and even "how much" of the internet, including how do you build a web site, who can design it, how do people FIND you on the internet, how much will it cost, and more! Internet Marketing for Real Estate is a practical guide that REALTORS will want to keep handy as a reference for years to come.

Any REALTOR who is not on the Internet is not making a commitment to their profession. This book makes it easy to get started, and establish a winning presence on the Internet.

For $19.33, you can't lose with this one!

When this book was written, it broke new ground about the importance of crafting, marketing and selling "whole solutions." In an industry of constant technology innovations (and discontinuities, to steal a phrase from a follow-on editor), that is the only way to survive. This book is a must read, and really sets the stage for Geoffrey Moore's first book "Crossing the Chasm," another required reading for the student of high-technology marketing.

I was greatly impressed by the book. I really can't believe that what I have seen in the book is wriiten by a PhD in electronic engineering! William has no marketing expertise or experience before he join the company HP. Nevertheless, by his extremely strong observation and analytical mind, he had develop a excellent strategy to successfully market high technology. In addition, at the end of the book, he also added 16 factors to evaluate the high-tech marketing plan. As a marketing student, I must confess that, it is much more worthwhile to read this book attending hundreds of hours of lecture! Although one may thought that the book was written in 90s such that the thoeries should be outdated. However, I believe that truth remains true no matter how old it is. So, I will not hesitate to recommend this book to anyone (especially for marketing students)!

By far, one of the best (high tech) marketing books out. I couldn't put it down once I opened it.

Since there's not a lot of Bewitched reference material out there, it was a delight to discover this book. It clearly is written from a fan perspective, but is professionally done. Pilato captures the essence of what made Bewitched so magical and relishes in discussing every aspect of the show, both large and small. If you're a fan of Bewitched, you MUST get this book!

"Bewitched Forever" is a fitting tribute to one of America's classic, magical, and most beloved series. It is evident that Herbie J. Pilato's devotion to Elizabeth Montgomery and "Bewitched" are matched only by his vast knowledge of the show and it's cast. The poignant forward by Montgomery's former husband and "Bewitched" director William Asher is icing on the cake to this wonderfully entertaining, informative, and extensive look at "Bewitched." As a lifelong fan of Elizabeth Montgomery and "Bewitched," I highly recommend "Bewitched Forever." Thank you Mr. Pilato for your efforts in creating such a wonderful piece for a most beloved and deserving actress and classic series.

If you are a fan of one of the BEST tv shows ever created this book is for you. There are great interviews with Elizabeth Montgomery, the two Darrins, and others from the show, plus great pictures from the show. And as an added bonus Mr. Pilato treats us to a little about the Bewitched spinoff Tabatha. No Bewitched collection is complete without this book.

Stuart Little is a mouse that is about 2 inches tall. Stuart is part of the family of the Fredrick.C.Littles. He has a friendly but shy manner. He's very smart for a mouse but his size gives him trouble sometimes. His life is an adventure when he sets out on the age of seven,he trys to find his dearest friend,Margalo, a friendly little bird who stayed with the Littles in their Boston Fern.

Stuart Little is an interesting book. I enjoyed reading it beacause it was funny and it had interesting vocabulary. There were some sad parts in the book. This Book got me absorbed into it.

I would recommend this book for children of the ages of 8 to 12. If you like fantasy stories then you would love this book. If you are a person who likes certain kinds of fantasy books then you should probably enjoy Stuart Little because you may get absorbed into the book. Also if you like fantasy books that have animals in it that talk and you like the Author E.B.White then you'll like this book.

All three books are pretty good. Charlottes web is the best with a cute little pig named wilbur longing for a friend. Stuart little is also a good book. You get to see the world through the eyes of a mouse. The third book-Trumpet of the swan-is only ok!

The best part of this book was when the sail boat race took place. I liked that part because the policeman fell in the water. Also, I liked being able to see the world through a mouse's eyes. Margalo is a great character in the book because she is smart and she helped Stuart. I am looking forward to reading another book by E.B. White, such as Charlotte's Web and the Trumpet of the Swan.

This (and Happy Golden Years) is my favorite book of the Little House series. The Ingalls family is doing well; the town has recovered from the Hard Winter; and Laura is changing from a girl into a woman. The descriptions of the characters and the surroundings are vivid and real. I don't care if Rose Wilder Lane wrote most of the books or not - the Little House series is a gift to all readers, not just young readers! I'm in my 30's and I still love to read them periodically, but this is one of my very favorites.

Since I've first read this book when I was a little younger than Laura, so I was really excited to read what life was like 'back then' for kids my age.

The hard winter is finally over, and the Ingalls family finally moves out to their claim, where Laura enjoys the outside work and the sunshine. But then she is offered a job as a seamstress in town, and takes it even though she misses the outdoors. The work is hard, and the environment is unpleasant, but Laura sticks it out.

Ma=ry finally has a chance to go to the blind college in Iowa, and while Ma and Pa take her there, Laura, Carrie and Grace clean the house.

School finally begins again, and an unpleasant surprise comes along on the first day - Nellie Oleson from Plum Creek, who schemes and causes trouble. The high point of this situation is the troble between Laura and Ms. Wilder, the teacher, who only hears unpleasant things about Laura from Nellie, and Laura's short temper, especially where Carrie is concerned, does not help the situation... But Ida, the new girl, is nice enough to make up for Nellie's unpleasantness.

Laura is grown up enough to want fashionable cloths and all other fashionable things other girls her age in school have, such as name cards. She is invited to parties and attends her first evening sociable.

We start seeing the relationship between Laura and Almanzo Wilder start developing (even though I think her relationship with his sister, her unpleasant ex - school teacher, might give things an interesting twist).

Little Town on the Prairie is my favourite book out of all the "Little House" series by Laura Ingalls Wilder. I enjoyed this book more than the other books because it was happier, for there were not so many depressing times the Ingalls family had to endure.
The title is self-explanatory, a little town on the prairie, which is in Dakota, USA. The story is set during the 1880's. The Ingalls family, consisting of six people, was always moving from place to place. When they came to Dakota, they were very happy with it. Their little "shanty" that they stayed in during the summer was built into a new, improved house. Mary, the oldest sister, is accepted into the college of the blind, and Laura continues school and has a summer job. Things are going very well at the Ingalls household. There is enough food for everyone, and there wasn't another hard winter, like everyone expected. Most problems have solutions like when there were gophers eating their corn, they got a cat to kill them. The only problem is school, because of the new teacher, Eliza Jane Wilder. She is Almanzo Wilder's sister. She turns out to be horribly mean to Laura and her younger sister, Carrie, because Nellie Oleson (Laura's enemy mentioned before in "The Banks of Plum Creek") told the teacher negative remarks about Laura. Soon, a new teacher replaces her. All of the problems work themselves out somehow, which is what I like about this book.
In my opinion, Laura Ingalls Wilder does an exquisite job captivating all her readers with her refined choice of words, meticulous detail, and up-beat plot. This is absolutely the best piece she's written. She does an admirable job of describing the setting so it makes you feel like you're right there, witnessing the whole scene. The book also has a good balance of good times and bad times, because if it was all bad times the book would seem depressing, and if it was all good times, the book would seem hard to believe. I would recommend this book for those who enjoy realistic fiction or historical fiction. I think a possible theme for this story would be hold on, things will get better. This theme is displayed throughout all the "Little House" series. This is my all time favourite book, and I hope you enjoy it, too.

In this next book in the landmark "Little House" series, the Ingalls family decide to leave their farm by Plum Creek to find a new homestead on the prairie. The grasshoppers and poor crops in Minnesota were a little too much for them. In addition, some bad times appear for the Ingalls family in the time period between this and the previous book in the series. The whole family had been stricken with scarlet fever and the oldest daughter, Mary, is now blind because of it. In addition, although it is never mentioned in the books, Laura had a little baby brother at this time (Charles Frederic, "Freddy") who died before his first birthday (1875-1876). And, a new baby sister has been added to the family, Grace Pearl Ingalls (1877-1941). Laura's father gets a job acting as a storekeeper for the Chicago and North Western Railroad who are laying tracks through the Dakota terretory. While working for them, he finds a new homestead on the prairie and brings the rest of his family out. There is concern as to whether he will be able to file his claim on time; but, he does. The Ingalls family are among the first to live near the new town of De Smet, South Dakota (although South Dakota doesn't become a state until 1889). The time frame of this book is 1879-1880 and Laura Elizabeth Ingalls is 12-13 years old. The book was a 1940 Newbery Honor Book (that is, a runner-up to the Medal winner) for best contribution to American children's literature. And, it deserved it! Near the end of the book, Laura gets her first glimpse at the boy who will later become her husband, Almanzo Wilder.

She went thorouh many hardships. While her father was store keeper of a railroad. Her family then was forced to go west for the winter. Laura did not want to go west for the winter. Then they were offered to live in a surveyors house while the surveyor was out for the winter. The house was all supplied because the surveyor thought that they were going to stay there for the winter. They thought that that was a dream house. It had everything they needed. Then everybody started coming to Desmet to get settled and there house was the only place to stay so they started charging people for it. Then Pa had to go and get the claim on there homestead. While he was gone some drunks stayed at there house.

This book is probably the best book for kids other than Holes! It is about a girl named Laura and her sisters Mary,Carrie and baby Grace also Ma and Pa. She has to move to a new homested on Silver Lake. Her family has just gone through a very hard time-Mary got blind! She has many adventures-one of her scariest would be when a wolf almost atacks her! This is one of MY personle favorites!

It becomes quite clear after reading Go Down Moses why many critics call this William Falkner's most mature book dealing with race. In Go Down Moses, the black characters are not only as well represented as may be possible from a white author, they are believable and easy to relate to. The main character "Uncle Ike", the grandson of an influential plantation owner, comes to represent everyone who struggles with identity in the miserable face of racism. The style of the book itself was confusing for readers and critics when first published, as it makes use of a series of chapters, each with its own title and numbered sections. Faulkner resisted having the book called a collection of short stories and most modern readers should have little problem with its nonsequential chapters and its sometimes, seemingly, unrelated characters. If you have read some Faulkner, especially A Light in August or Absalom, Absalom or if you enjoy authors such as Toni Morrison and Richard Wright you must read this book to get an idea of just how far Faulkner came toward wrestling with race in his time.

I read Go Down Moses in 1996 before taking a trip to Mississippi. I had never read Faulkner before and had only one criterion for picking a book of his: it had to take place in the mythical Yoknapatawpha County. I picked this one off the library shelf.

For any non-southern American whose sole exposure to what happened there was from history books, this should forever shatter the pat preconceptions and simplistic black and white (no pun intended!) formulas they were taught.

The book plunges you into a vast panorama of ambiguities and contradictions. It was clear to me from the first paragraph that Faulkner was a genius. In the whole history of literature, he surely stands among a select few at the very pinnacle of greatness.

Go Down Moses is a tremendous struggle to get through. Some parts are straightforward and easy, but there are others that you can't hope to make literal sense of. You're bombarded by its twisted grammar. Its frantic confusion. Its endlessly unresolved sentences. But through these, Faulkner ultimately conveys the pain of history -- past and present. The emotion of that pain seems more real to him than the specific incidents it sprang from. Why else would a book begun in pre-Civil War Mississippi -- entirely skip it -- picking up again a generation later?

This book is about the South. Having read it, Faulkner walked beside me every step of the way I took through his state. But this book also has a sub-theme that should not be overlooked. Faulkner was a profound environmentalist, although sharply contrasted with how we usually think of that term. Hunters don't much fit the mold of environmentalism -- and Faulkner was an avid one of that lot. So, in that sense, along with all the sociological, he can shake you up pretty good! Go Down Moses contains some of the most wrenching descriptions you could hope to find on the loss of wilderness. There is nothing ambiguous in his portrayal of that loss. Faulkner may confound everything you thought you believed of Southern sociology, but in an environmental sense, he leaves no room for confusion. Leave those trees standing!

This book will grip you; I can't imagine it having a lesser effect. Like all truly great art, it should change you forever.

Please, please do not pass over the other fine stories in GO DOWN, MOSES and go straight to "The Bear." This gem means much more when illuminated by the other parts of the text, and only by reading the entire book can you fully understand the meaning of Ike's repudiation of the McCaslin land. I recently completed a Faulkner course, and of all of his "genius" novels--"As I Lay Dying," "Light in August," "Go Down, Moses," "The Sound and the Fury," and "Absalom! Absalom!"--I believe that this one has the strongest emotional core. Read the whole thing; your experience will be much richer.

Plunkitt was a king in a world that needed benevolent despots. In a place like turn of the century of New York before Keynesian economics and the Welfare State, Tammany was the only relief the poor knew. Plunkitt reveals with refreshing honesty the seemingly rough and coarse manner with which one needed to play the game of politics in his town. However, one must look at it in context. This was a different time from our own, and the reader must imagine whether a person of Plunkitt's demeanor can last in the information age political world. Then again, the book also illustrates how many of the problems Tammany had still exist today.

I originally read this book in undergraduate school as Political Science major, and had to go back and find a copy because of the profound affect it had on my psyche. George Washington Plunkitt was a "stereotypical" politician. You know, the one who says what he needs to say to get elected; but once there does what's necessary for his party.

Comparing his comments to the actions of present day politicians, I don't think there are many differences. Everyone does a little grafting and civil servants are still "civil servants." Understood?

As with any politician, Plunkitt "seen (his) opportunities and (he) took 'em." This is a must for anyone interested in any realm of politics.

I first read this highly informative, often hilarious book for Intro to Political Science back in college. In this short tome are pearls of wisdom about politics and human nature still relevant 100 years later. Plunkitt, high atop his regular boot-black stand in NYC, declaims to his biographer, Riordan, a life spent in the political machine known as Tammany Hall, with such disarming honesty that is nearly non-existent today. Plunkitt's diatribes on "honest graft vs. dishonest graft," "Brooklynites Natural-Born Hayseeds," and the evils of civil service exams are outright hilarious. I highly recommend this book to anyone with even a passing interest in politics.

What a truly great reader this book turned out to be. Easy to pick up, difficult to put down, and filled with inspiration. While a small percentage of war techniques do not transfer to the business world; Axelrod pulls concise information and quidance from a library of the General's quotes. Wars are won by making the enemy die for his country. Always move forward. When in doubt, attack. The soldier is the army. Gather accurate information and make decisions quickly. And take the high ground.

My only complaint is with the author's desire to open the book with political-correctness and apologies for Patton's frank language.

This book will spark you up and fill you with pride, boldness, and audacity! I have found my Covey books and Minute Mangers have collected dust where "Patton on Leadership" is starting to look like a well worn Bible.

Frederick the Great may have said it, but George "Blood 'n Guts" Patton lived it. What a remarkable man, and what a remarkable presentation about that man, his life and his leadership skills. One should read this book just for the hell-of-it if not for any other reason. What a great first read for anyone wishing to know more about the General.

First of all, this book reads well and fast, and it's hard to put down. Mr. Axelrod tells a great story, conveys the essence of Patton's Generalship and Management styles, and along the way adds some very good history. Axelrod clears up the legends and myth surrounding the famous slapping incident, and details the campaigns into Bastogne and to Berlin in short, clear and entertaining fashion. It was truly enjoyable to read this book.

To keep the record straight, the format of the book allows for a 3 - 4 hour total read time due to the fact that many of the pages have only 18 - 25 lines of print on them, where as others are in standard layout. The stories will excite, entertain, and cause "out-loud" laughter. The language is harsh sometimes, but perfectly appropriate to the original situation.

I say get the SOB book and read it "...every God damn night", and smile.

Frankly, I had some reservations as I began to read this book. By now I have become weary of so many books with gimmicky concepts (eg Chicken Soup for Dummies, Caligula on Management) and was pleased to find that Axelrod has skillfully correlated Patton's expressed ideas on leadership with key issues in the contemporary business world. Many of those ideas probably reflect the influence of Sun Tzu and von Clausewitz whom Patton no doubt studied while a student at V.M.I. (for one year) and then the U.S. Military Academy at West Point from which he graduated. In any event, this is a well-written book with solid substance. After a Foreword and Introduction, Axelrod organizes 183 "Strategic Lessons" within ten chapters:

1. What He Did and Who He Was (Patton's Achievement and Background)

2. "A Commander Will Command" (On the Dimensions of Leadership)

3. "Always Attack, Never Surrender" (On Developing a Winning Attitude)

4. "How Do We Know That?" (On Fact Finding, Preparation, and Planning)

5. "Speed -- Simplicity -- Boldness" (On Execution and Opportunity)

6. "The Soldier Is the Army" (On Training, Mentoring, Motivating, and Inspiring)

7. "Letters of Instruction" ((On Communication and Coordination)

8. "Only One Direction -- Forward" (On Creating Efficiency)

9. "Success Is How High You Can Bounce When You Hit Bottom" (On Courage and Character)

10. "Audacity" (On Managing the Impossible)

I provide the chapter titles and subtitles to suggest the specific areas in which Axelrod examines Patton's ideas. Patton remains one of the 20th century's best-known and least-understood military leaders. Mention his name and most people immediately conjure an image of George C. Scott whose inspired portrayal provided an accurate but incomplete representation of Patton. It is worth noting that Patton's strategies minimized casualties of his own troops while maximizing destruction of those whom his troops opposed, that he assembled an extraordinarily talented staff to whom he delegated effectively and whose members remained steadfastly loyal to him, and that under his leadership his troops achieved truly stunning results, often with severely limited resources and under political constraints. There is a great deal to learn from this man...and Axelrod has done a brilliant job of suggesting what that is.

Axelrod includes a Recommended Readings section to which I presume to add Puryear's 19 Stars (A Study in Military Character and Leadership). In it, Puryear examines the careers of George S. Patton, Jr., Dwight D. Eisenhower, Douglas MacArthur, and George C. Marshall. You may also wish to check out Sun Tzu's The Art of War (Oxford University Press) and von Clausewitz's On War (Penguin).