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My four-year-old daughter immediately picked-up on the lyrics and can sing them to herself. I wish I had 'discovered' this video for her when she was still a toddler, because the messages of many of the songs could have been useful for potty-training and separation anxiety, among other things. But, she never chooses this video to watch, because I think she has outgrown the message and appeal.
On the other hand, the video is still beyond my nine-month old daughter. She much prefers the videos of Baby Einstein & Teletubbies. I bought this video in hopes of adding diversity to what we allow her to watch, but she is just not interested in this video. We have over 100 videos (no, I do not use the VCR as a babysitter, but my kids watch no broadcast TV; and living abroad, videos provide the opportunity for English language practice and American cultural exposure). I cannot honestly say that this is a favorite of either of my children. I anticipate revisiting this video with my younger daughter with greater success when she is 15-18 months.