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Bevington's edition of Shakespeare's plays is a popular choice, and not without good reason. But that doesn't make an ideal choice. The introduction to this one volume edition is ample with chapters on life in Shakespeare's England, the drama before Shakespeare, Shakespeare's life and work. These are good, but they tend to rely on older scholarship and they may not be current. For example Bevington repeats Hinman's claim that there were 1200 copies of the 1623 Folio printed. However later scholars think the number was quite a bit lower, around 750. It should be said that we don't know for sure how many copies of the 1623 folio were printed and either number could be correct.
Bevington's edition prints the plays by genre. We get a section of Comedies, Histories, Tragedies, Romances and the Poems. He puts "Troilus and Cressida" with the comedies, though we know the play was slated to appear with the tragedies in the 1623 folio. The play was never meant to appear with the comedies, and all the surviving Folios that have the play have it at the beginning of the tragedies.
Let's get down to brass tacks. You are not going to buy an edition of Shakespeare's works because of good introduction. You're going to buy one because the quality of the editing of the plays. Is it reliable? Is it accurate? For the most part this edition is reliable and accurate, but that does not mean it is accurate and reliable in every instance.
Modernized editions of Shakespeare's plays and poems are norm. Since the 18th century (and even before) editors of Shakespeare have modernized and regularized Shakespeare's plays and poems. There are good reasons for this modernization. There is the reader's ease of use and the correcting misprints and mislination. I have no problem with this regularization of spelling or punctuation. But when an editor goes beyond normalizing and modernizing--when an editor interferes with the text then I have a problem.
Let me give two examples of the editorial interference that I am writing about:
King Lear 2-1-14 (p. 1184)
Bevington has:
Edmund
The Duke be here tonight? The better! Best!
This weaves itself perforce into my business.
The Folio has:
Bast. The Duke be here to night? The better best,
This weaues it selfe perforce into my businesse,
Even allowences made for modernization of punctuation and grammar would not account for Bevington's "The better! Best." Bevington glosses this to mean "so much the better; in fact the best that could happen." Nice try, but "The better best" of the folio is a double comparative, (which is a regular feature of Early Modern English) and not two separate adjectival phrases. Interestingly, the Quarto printing of Lear prints this scene in prose, and there is no punctuation between "better" and "best" in that version either.
A few lines down Lear 2-1-19 Edmund continues
Bevington has:
Brother, a word. Descend. Brother, I say!
Enter Edgar
But Bevington has reversed the order. The Folio has:
Enter Edgar.
Brother, a word, discend; Brother I say,
Bevington does not say why he changed the order, though to be fair other modern editors have done the same thing.
These two changes just a few lines apart go beyond regularization or modernization. They interfere with the text as presented in the 1623 Folio. And Bevington does not explain the changes. So next time you pick up this or any other modernized edition you should ask yourself "am I really sure what I'm reading is what Shakespeare wrote?"
As complete Shakespeares go, the Bevington would seem have everything. Its book-length Introduction covers Life in Shakespeare's England; The Drama Before Shakespeare; London Theaters and Dramatic Companies; Shakespeare's Life and Work; Shakespeare's Language : His Development as Poet and Dramatist; Edition and Editors of Shakespeare; Shakespeare Criticism.
The texts follow in groups : Comedies; Histories; Tragedies; Romances (including 'The Two Noble Kinsmen'); Poems. Each play is given a separate Introduction adequate to the needs of a beginner, and the excellent and helpful brief notes at the bottom of each page, besides explaining individual words and lines, provide stage directions to help readers visualize the plays.
One extremely useful feature of the layout is that instead of being given the usual style of line numbering - 10, 20, 30, etc. - numbers occur _only_ at the end of lines which have been given footnotes - e.g., 9, 12, 16, 18, 32. Why no-one seems to have thought of doing this before I don't know, but it's a wonderful innovation that does away entirely with the tedious and time-wasting hassle of line counting, and the equally time-wasting frustration of searching through footnotes only to find that no note exists. If the line has a note you will know at once, and the notes are easy for the eye to locate as the keywords preceeding notes are in bold type.
The book - which is rounded out with three Appendices, a Royal Genealogy of England, Maps, Bibliography, Suggestions for Reading and Research, Textual Notes, Glossary of common words, and Index - also includes a 16-page section of striking color photographs.
The book is excellently printed in a semi-bold font that is exceptionally sharp, clear, and easy to read despite the show-through of its thin paper. It is a large heavy volume of full quarto size, stitched so that it opens flat, and bound, not with cloth, but with a soft decorative paper which wears out quickly at the edges and corners.
If it had been printed on a slightly better paper and bound in cloth, the Bevington would have been perfect. As it is, it's a fine piece of book-making nevertheless, and has been edited in such a way as to make the reading of Shakespeare as hassle-free and enjoyable an experience as possible. Strongly recommended for students and the general reader.
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In John Steptoe's version, inspired by an African folktale, the two sisters are both beautiful, but the beauty of one, Manyara, is only external. Her sister, Nyasha, the "Cinderella" character is beautiful inside and out. And her goodness doesn't consist just of doing what she's told to do. She's kind to all creatures, even Manyara. Furthermore, the king chooses her to be his queen not because of her beauty, but because he has secretly seen her her kindness and generosity (and her sister's meaness) in action. He chooses a good soul, not just a beautiful face. This version has all the elements that make Cinderella a classic, but ethically it's far, far better.
And as if that weren't enough, the illustrations in this book are sheer magic. More than any book we've read, this one has inspired in my daughter a fascination with Africa. The details of Steptoe's paintings, drawn from the plants, animals and architecture of Zimbabwe, are glorious. Everytime we read the book, my daughter and I talk about new things we notice about the pictures. I can't think of a single children's book I like better than this one.
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This book is an essential reading for any company looking to ensure corporate privacy online. The authors, Erbschloe and Vacca, do an excellent job of providing a step-by-step guide to safeguarding customers' personal information and company secrets through the development of an enterprise privacy plan.
Erbschloe and Vacca, two of today's security thought leaders distinguish between privacy and security and the importance of understanding the differences at all levels of the organization.
Chapters two and three discuss privacy issues and sight specific cases that have occurred over the years. The chapters go on to point out how technology continues to change but the protection laws governing technology use are vague and difficult to interpret. The authors recommend seeking "on going legal counsel" for your business as the use of ebusiness continues to grow with an estimated 165 million users of the Internet in the U.S. in 2003.
Chapters 4 through 8 break down the steps necessary for developing and implementing enterprise privacy plan and incorporated these steps into four major phases.
Phase One:Organizing and research Phase Two:Conducting privacy -needs audit Phase Three:Developing polices and plans Phase Four:Implementing the plan
The authors do point out that the major challenge to any organization trying to implement an enterprise privacy plan is --working through the process of consensus building among departments and managers in the enterprise.
Moving on to the rest of the book, the chapters deal with managing, protecting, and measuring the success of your enterprise privacy plan. Checklists throughout these chapters list key areas and specific tasks that should not be overlooked. Long-term management challenges fall into modifying and evolving the enterprise privacy plan as privacy laws and policies change and as information technology solutions evolve.
All told, I think the book provides a great set of clear guidelines for ensuring a successful privacy plan; it's implementation and monitoring. Get your privacy planning efforts moving ahead by following this step-by-step format.
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As with most of these books, it is not a substitute for your local expert. However, they even had advice on picking an expert that steered my away from the "big mall pet stores" to a smaller store where I found a truly knowlegable professional. I know my tank will be a success.
I am truly impressed. This so-called beginner's book scarcely rates that category; this is the very sort of information that beginners REALLY need but oh-so rarely ever get until it is too late. Moreover, it is presented in a form that beginners can understand and digest with ease. Truly a gem, and destined to be a classic.
The checklists, the explanations which make the complex simple, the techniques, the wonderful illustrations, the tips & tricks, the lists of common mistakes to avoid, ( and which species to avoid ) and the truly useful advice make this book very complete. It's 140+ pages are chocked full of good information without a lot of "fluff"; it's truly "all-meat, no filler!"
If I had to recommend just ONE book for the beginning marine hobbyist, I think that this would be the one. I even recommend it highly to intermediate hobbyists. While it doesn't cover every single aspect of the marine hobby, ( not that any one book, or even any given dozen ever books could ) it aptly covers the most important things, and most importantly, it covers them in a way which will make it the most useful to it's target audience...
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By now we have become well aware of the success of Six Sigma initiatives at major international corporations such as ABB, Allied Signal/Honeywell, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, SONY, and Toshiba. Once having read this book, I am convinced that -- with certain modifications -- Six Sigma could perhaps be even more valuable to small-to-midsize companies which, obviously, have fewer resources. What exactly is Six Sigma? The authors provide this definition: "A comprehensive and flexible system for achieving, sustaining, and maximizing business success. Six Sigma is uniquely driven by close understanding of consumer needs, disciplined use of facts, data, and statistical analysis, and diligent attention to managing, improving, and reinventing business processes."
The authors identify what they call "hidden truths" about Six Sigma:
1. You can apply Six Sigma to many different business activities and challenges -- from strategic planning to operations to customer service -- and maximize the impact of your efforts.
2. The benefits of Six Sigma will be accessible whether you lead an entire organization or a department. Moreover, you'll be able to scale your efforts, from tackling specific problems to renewing the entire business.
3. You'll be prepared to achieve breakthroughs in these untapped gold mines of opportunity -- and to broaden Six Sigma beyond the realm of the engineering community.
4. You'll gain insights into how to strike the balance between push and pull -- accommodating people and demanding performance. That balance is where real sustained improvement is found. On either side -- being "too nice" or forcing people beyond their understanding and readiness -- lie merely short-term goals or no results at all.
5. The good news is, Six Sigma is a lot more fun than root canal. Seriously, the significant financial gains from Six Sigma may be exceeded in value by the intangible benefits. In fact, the changes in attitude and enthusiasm that come from improved processes and better-informed people are often easier to observe, and more emotionally rewarding than dollar savings.
The authors organize their material as follows: Part One: An Executive Summary of Six Sigma; Part Two: Gearing Up and Adapting Six Sigma to Your Organization; Part Three: Implementing Six Sigma -- The Roadmap and Tools; and finally, The Appendices: Practical Support. According to Jack Welch, "The best Six Sigma projects begin not inside the business but outside it, focused on answering the question -- how can we make the customer more competitive? What is critical to the customer's success?...One thing we have discovered with certainty is that anything we do that makes the customer more successful inevitably results in a financial return for us."
If anything, it is even more important for small-to-midsize companies (than it is for the GEs of the world) to answer these two questions correctly and then track and compare their performance in terms of what their customers require. The well-publicized objective of Six Sigma is to achieve practically-perfect quality of performance (ie 3.4 defects for every million activities or "opportunities") and this is indeed an ambitious objective. Collins and Porras, authors of Built to Last, would probably view it as the biggest of Big Hairy Audacious Goals (BHAGs). In that book, they assert that the most successful and admired companies have the ability -- and willingness -- to simultaneously adopt two seemingly contrary objectives at the same time. Stability and renewal, Big Picture and minute detail, creativity and rational analysis -- these forces, working together,, make organizations great. This "we can do it all" approach they call the "Genius of the And."
Pande, Neuman, and Cavanagh suggest that all manner of specific benefits can result from following "the Six Sigma way." For example, Six Sigma generates sustained success, sets a performance goal for everyone, enhances value to customers, accelerates the rate of improvement, promotes learning and "cross-pollination", and executes strategic change. All organizations (regardless of their size or nature) need to avoid or escape what the authors refer to as the "Tyranny of Or." Here in a single volume is about all they need to seek "practically-perfect quality of performance." Whether or not they ultimately reach that destination, their journey en route is certain to achieve improvement which would otherwise not be possible.
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The only complaint I can say I have about this book is that it gets mildly confusing. They switch back in forth telling their own stories in no particular order, which, as you might think, gets annoying. But this is not enough to hamper enjoyment of this great book. Recommended to anyone who likes war stories or the LRP books.
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Musically and dramatically, it is Mozart's greatest opera. From the striking Overture to the use of dark strings, trumpet and soaring flute passages, the individual arias which express intense emotions to the neverending theme that good triumphs over evil, the Magic Flute stands out as a great opera to begin with for newcomers and a favorite for old time opera fans.
In this recording, conductor Wolfgang Sawallisch leads the Bavarian State Orchestra in a highly effective, thoroughly dramatic and sentimental, full interpretation of Mozart's score. Tenor Peter Schreir as Tamino is exceptional, passionate in his aria "Dies Bildnis" (This portrait), and again as he plays his flute in "Wie Stark ist Nicht dein Zauberton" (How powerful is your music, magic flute), his individual lines in the ensembles and his duet with Pamina as they undergo the final trial of fire. Annelise Rothenberger, a sublime German lyric soprano, is moving in her portrayal of Pamina. She has her moments in this recording. Note how her high, melodic voice seems to come from nowhere as she confronts Sarastro and Tamino for the first time "Herr! Ich bin zwar Verbrecherin ! (Sir! I am the transgressor). Her aria "Ach Ich Fuhls" (O, I feel that happy days have passed) is the finest interpretation, full of pathos and a kind of melancholic madness, as well as her lines in her suicide attempt, finally, she is sublime as a strong woman ready to face trials with Tamino, especially striking when she sings the line "Tamino!".
Kurt Moll's Sarastro is without question the best. His voice is suited for God. So divine and sonorous and full of grace, his voice is especially noticeable in the aria "O Isis and Osiris " and "In deisen Heilen Hallen"( In these holy halls). Finally, and not to be missed, is Edda Moser's incredible interpretation of the Queen of the Night. You have not heard the true Queen of the Night, until you've heard Edda Moser. She has a Wagnerian intensity and neurosis in her lines, apt and effective for the role of a Queen bent on deception and the murder of her rival, Sarastro. Her aria "O Zittre Nicht, Mein Lieber Son" (O tremble not, beloved son" is full of lyric dramatic passages and coloratura at the end. The vengeance aria "Der Holle Rache Kocht Meine Herzen "(Hell's Anger Burns Within My Heart) is full of fire. The way she attacks the dramatic, powerful lines is out of this world and the high F's she escalates are unsurpassed.
In view of this, it is sad to see this beautiful recording issued in association with a perfectly vile and disrespectful book about the opera. The author has the temerity to liken this work to "a Broadway musical", "a rollicking entertainment for the common man" simply because it was composed as a Singspiel, or German opera with spoken dialogue. This is equivalent to likening one of Shakespeare's comedies to a street farce. The book also suggests that Zauberflöte was composed for purposes of pure entertainment, unless it is, perchance, a "work of profound insight" dressed up in the trappings of a "cartoon". Obviously, the writer is ignorant of the significance of the Egyptian setting in the time of Mozart, when it was a clear symbol for rational ideas and liberal politics. The details of the setting delineate the struggle which was then taking place in Europe, over the true nature of Masonry, philosophy and music, and which soon came to a terrible end, for that time at least, with the banning of Freemasonry in Austria, and the loss of much of the learning about ancient philosophy which had been so laboriously gathered in circles such as that frequented by Mozart. It is largely on account of Zauberflöte, which alludes with precision to much of that learning, that it was not entirely annihilated in the chaos of the revolutionary and Napoleonic periods. Rather than misrepresenting this vitally important work, those who have the privilege of coming into contact with it should do all in their power to contribute to the very difficult, vital, and continuing attempt to understand it. While the availability of this recording is of great value, it is scandalous to see it associated with a contribution to the generally prevailing ignorance about this extremely important, and very difficult, work.
An irate Mozartian
In view of this, it is sad to see this beautiful recording issued in association with a perfectly vile and disrespectful book about the opera. The author has the temerity to liken this work to "a Broadway musical", "a rollicking entertainment for the common man" simply because it was composed as a Singspiel, or German opera with spoken dialogue. This is equivalent to likening one of Shakespeare's comedies to a street farce. The book also suggests that Zauberflöte was composed for purposes of pure entertainment, unless it is, perchance, a "work of profound insight" dressed up in the trappings of a "cartoon". Obviously, the writer is ignorant of the significance of the Egyptian setting in the time of Mozart, when it was a clear symbol for rational ideas and liberal politics. The details of the setting delineate the struggle which was then taking place in Europe, over the true nature of Masonry, philosophy and music, and which soon came to a terrible end, for that time at least, with the banning of Freemasonry in Austria, and the loss of much of the learning about ancient philosophy which had been so laboriously gathered in circles such as that frequented by Mozart. It is largely on account of Zauberflöte, which alludes with precision to much of that learning, that it was not entirely annihilated in the chaos of the revolutionary and Napoleonic periods. Rather than misrepresenting this vitally important work, those who have the privilege of coming into contact with it should do all in their power to contribute to the very difficult, vital, and continuing attempt to understand it. While the availability of this recording is of great value, it is scandalous to see it associated with a contribution to the generally prevailing ignorance about this extremely important, and very difficult, work.
An irate Mozartian
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If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.
If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.
The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.
The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.
The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.
The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.
Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.
After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?
Be serious about giving people the best you can possibly provide!
Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.
The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!
It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.
Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.
As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.