Myers' book should be retitled to reflect its highly focued discussion of how to connect or reconnect with customers. It properly makes a case for the importance ot customer relationships, but offers only a limited approach to doing so, with focus exclusively on branding and communications connections, in contrast to delivering greater value, and on media selection as the primary focus of communications. Should be of great interest to media buyers and sellers, but much less so to marketers with other or broader responsibilities and interests.

This book kicks some booty

This was apparently written for the television and advertising business. It was really focused into those industries. But the information was great and the ideas for managing excellent.

My 6 year old son loves this book. Of course, we own more dinosaur books that you can shake a stick at, but this one stands out. The drawings are engaging and the text well-written.

In comparing the second edition with the 1993 edition, I found updated information on Ankylosaurus, Argentinosarus, and Oviraptor. Otherwise, the book appears unchanged. Unfortunately, the index citation to Oviraptor was not changed in the new edition, so is incorrect.

Most kids are interested in dinosaurs. They fascinate them with their beauty and immense size. This book, Dougal Dixon's Dinosaurs, is the absolute best book ever published for children interested in dinosaurs. The book highlights the seven groups, famous paleontologists, and other important facts, such as dig sites and the history of fossil hunting. But, this book is not only for kids. It is so well written by Dougal Dixon and Peter Dodson that even adults will enjoy its wonderful content and learn a lot from it. It is a must for all children, and all adults who are still bitten by the "dinosaur bug". Five stars for Dixon and Dodson, two of the finest dinosaur and paleontology writers.