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First, this book illustrates rather convincingly, how investing just a moderate amount of money consistently over a period of time, can build personal wealth beyond most people's highest expectations. Makes it clear that there are no "guaranteed, get rich quick approaches" but that by being patient and investing in any of a broad range of solid investments...."financial serenity" is definitely within reach.
Then, this book explains the basics of personal financial management; including life insurance, real estate, stocks, bonds, mutual funds, REITs, futures, annuities, 401k plans, IRAs and tips to help determine which is right for you. This explanation of the basics, provides a framework which can be used to help individuals determine which investment vehicles fit their personal financial profile/style, and how they can take the first steps in building a personal financial plan which can secure their future.
I would recommend this book to anyone interested in improving their financial position in life. It is written by one of the world's leading financial management experts in terms that anyone, from any walk of life/profession can easily understand.
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No one should be intimidated by this book's length or the complexity of its subject. Its pages are rich with lively portraits of the sometimes quirky men who ran the Morgan banks, the high and mighty of the world with whom they did business, and the world's many critics of such concentrated economic might. Pierpont and Jack Morgan and their successors at the top get the most detailed treatment, but figures as diverse as Brandeis, Mussolini, Lindbergh (the son-in-law of a top Morgan partner), Bryan, Theodore Roosevelt and Margaret Thatcher all play a part in the story, not to mention interesting but lesser-known figures like Ferdinand Pecora, Judge Harold Medina and central bankers from Britain, Germany, Italy and Japan.
As a backdrop to the Morgan saga, this book includes accounts of the main events of 20th-century financial history, such as the Panic of 1907, the creation of the Federal Reserve system, the Crash of 1929 and the depression and bank failures that followed it, the New Dealers' attack on banks led by Pecora that resulted in the Glass-Steagall Act and the separation of commercial banking from investment banking, and the rise of hostile takeovers, Eurodollars, petrodollars, Latin American lending, junk bonds and the securitization of debt, all refreshingly written for laymen rather than experts.
"The House of Morgan" has perhaps two overriding themes. The first is that as the years have passed, and the Morgan banks have faced increasing competition, the Morgan bankers' need to maintain their global preeminence has led them to take bigger and bigger risks. Some of these risks have resulted in large financial loss, but more often they have resulted in a loss of both public and customers' confidence, which has eroded the very preeminence that the banks seek to maintain. The second theme is that the top Morgan bankers have consistently underestimated the power of government to control what they do, and even make their lives miserable. From Pierpont on down, they have ignored government at their peril. It's almost a certainty that with the next big economic downturn, the Morgan banks will be attacked again, and I hope that Chernow will be on the scene to provide an account of it.
At the heart of this epic is a great paradox: the rise of modern global finance ushered in the demise of the banker. In J.P. Morgan's day, a small group of bankers held sway over giant corporations and the governments of global powers, serving as intimate advisors and self-regulating their industry with a strict but unwritten gentleman banker's code of conduct. The institutions that banks like Morgan created ultimately grew too powerful to control. Whereas once governments and companies were at the mercy of their bankers, today the reverse is true. Chernow tells the story of this transformation in exquisite detail and with admirable clarity.
As interesting and well written as this book is, some may still find it to be a challenge to finish. For those who like to read a few pages before bed every night, you should expect the "House of Morgan" to be on the nightstand for several months. However, if you have the time and commitment, you'll likely find the experience of reading this book to be a worthwhile and fulfilling one.
The House of Morgan tells a fascinating story of the Morgan family's dominance of the American banking industry. After reading this book, you will find out that it was not the famous one, J. Pierpont Morgan, who oversaw the greatest expansion of Morgan power but rather it was his son, Jack Morgan. This doesn't seem to be very known.
Even more interesting than the story of the Morgans and their various firms is the other story that this book tells - the story of the banking business. House of Morgan effectively chronicles the tremendous shift that occurred in the financial industry. When Pierpont opened shop in the 19th Century, banking was a clubby business, where decisions were made by consensus among men. Although certainly not inclusive or politically correct, it almost seems quaint in comparison to modern office life. It was far from the litigious, contentious style that seems to be present in the modern versions of these corporations. Chernow does a great job at depicting it all.
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Portnoy tells his story in a fluid style, leaving the reader wanting more, page after page. This book exposes the greed and ignorance of the market's fools, or customers, and the eagerness of the Wall Street investment firms to offer ever more enticingly packaged derivative instruments to help them achieve their ruin. Everyone who has money in the markets should read a few books like this to get a more realistic idea of what these venerable Wall Street institutions really think of their customers.
Partnoy doesn't tell his story as smoothly as he could, and his narrative sometimes feels larded with anecdotes that don't add much color or relief. He also struggles at times to weigh his role in the big picture. Overall though, he describes his experiences and general Wall Street culture with enough insight that you can feel his disgust, and applaud when he eventually steps away from it all.
A great business book, flaws and all, and a perfect antidote to all the puffery surrounding coverage of financial markets and Wall Street these days. Now when will we see a book of investment banker/derivatives trader jokes, to add to all the great lawyer joke books?
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