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Each chapter is segmented topically, making this academic essay organized in such a way to be appreciated by the marketing or communications student.
Intended for the collegiate level and above, Morgan presumes a basic knowledge of market research principles and goals. Here, he justifies the credibility of focus groups, and steers the reader away from seeing them as superficial, unscientific examinations and guesswork.
While it has an academic journal tone to it, it is readable. It has a hefty bibliography at the end, with 50-60 works cited.
I fully recommend "Focus Groups As Qualitative Research " by David L. Morgan.
Anthony Trendl
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This got me thinking. If SF art is "mere illustration" as an art critic would say, what about all those historical paintings of heaven and hell, the last judgement and armageddon? Critics seem to love those.
But I digress. SF art does have its place, and it plays an important role. The main body of "Hardyware" gives us a glimpse of the possibilties that await us in the future. If things turn out properly and we don't destroy ourselves, our descendents will become great builders with the potential to conquer the stars. Most of the artwork in this collection is done in gouache and acrylic, although more recently the artist has turned to digital media.
We see visions of the past as well as the future. One of my favourite pieces is a scene from "The War of the Worlds". I remember seeing that image on a cover jacket when I was 12, although I didn't know who the artist was back then. The image of a dinosaur looking up at a descending asteroid is hauntingly grim.
I often think SF artists are underrated. Though they are often proved wrong, their visions provide a valuable contribution to the development of our civilization, giving inspiration to those who have the ability to make fantasy a reality.
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I have to be honest--I've never understood the appeal of beaches at all. Strangely, though, I love deserts [which some friends refer to as 'a beach with no ocean']. At any rate, this book may change my mind -- regarding some beaches at least.
While I've seen David Morgan's work for years, it wasn't until the "Global Groove" CD series that I actually paid attention to the photo credits. To say that this book is a real treat for the eyes is an understatement. The photography--all black and white here-- is just magnificent. The images are sensuous, and erotic, but never 'pronographic'; sexy without ever looking 'dirty'; great studies in natural & enhanced lighting, along with the human body in top form.
The pictures are appropriately playful and despite the beefiness of the bodies, never mean, threatening or hard looking (it's that boyish thing again). Like the mythical "peter Pan", the guys in these photos seem to be forever young, and in what is such an odd example of life imitating art, it seems that every year boys get younger while observers like me, go on, inexorably aging. There is a bit of the modern here (the sexy briefs many of the guys are sporting), but really, these pictures evoke the imagery suggested in ancient Greek, Roman and other Classical art, that celebrated, rather than exploited, the beauty of a well maintained body. But unlike Tom Bianchi who recreated the Classical formalism along with the god-like male imagery, BEACH suggests that when no one is looking, even the gods are still boys inside.
While there was no doubt a lot of effort that went into posing and composing for each phot, they somehow all manage to look spontaneouos and candid. And, unlike some of the modeling photography that David Morgan has done, these pictures exude a casual friendliness that is in many ways more effective than some of the more rigidly posed and arranged ad copy [check out the 2X-ist shots].
As stunning as the photography is here, this book does have a minor flaw: the prose. It is as noteworthy for its vapidity and insipidness and thephotography is for its aesthetic beauty and strength. Perhaps that is deliberate: Morgan is a photographer, and prefers that people buy books to see the pictures, rather than to read them. But, whatever the reasons for the bad writing, it can easily be ignored, since th phtots are what this book is really all about.
Taken over a 10 day period in the waning days of summer, BEACH makes for the kind of September one will always remember. Even when all those 'boys of summer' have left, you can always relive memories through delightful books such as this..
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The downsides of the book are few, but important to note. First off, the author doesn't spend enough time visually describing how OOP (object oriented programming) works. Before you know it, you'll be diving into classes, methods, delegates, and events before fully understanding basic concepts. Chapters 9-12 are by far the most difficult in the book to follow. Most everything else is cake. Also, because the book is just loaded with information, it may be hard for a beginner to differentiate from a beginners topic and a more advanced topic that you may never use.
Overall the book is a great read and I recommend it for anyone who wants to jump into C#. I easily finished it within less than a month with a pretty sound basic knowledge of what C# is about. After reading this, I recommend buying Professional C# (Second Edition) from WROX along with The C# Reference book they also put out. With those three books, you have a foundation to do just about anything you can think of.
in three weeks. This book was like the dummies and then
I bought 'the "begining c#' and went through it like
lightning.
This is the best book I see for getting you on yur feet with no
programming experience and the examples were certainly
very easy to follow.
I have no complaints.
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The book did very well in presenting the limitations of the current speech recognition technology (dialog design, large vocabularies, promtp design, etc.) and made suggestions on how to overcome such problems in specific situations.