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In this book, Mintzberg was forming his ideas on Strategic Thinking versus Strategic Planning which, for me, was a hugely valuable distinction. He examines why the value of the hard economic facts win over the social goals in most corporate strategies - cost reduction and profit come ahead of the people and environment. He then develops his theme of the machine corporation versus the innovative organization with many useful insights for today's company struggling to become organic and 'ecosystem friendly'. The ideas are still highly applicable, intelligent and like a good wine, get better with time.
"My thesis is simple: The crafting image potter captures the process by which effective strategies come to be. The planning image, long popular in the literature, distorts these processes and thereby misguides organizations that embrace it unreservedly." Initially, he explains the reasons why the strategic planning is ineffective. Then, he explains why strategies do not need to be deliberate and can emerge or shape. Mintzberg expands on the emergence of effective strategies. He introduces personal strategy (deliberate for one person but not for the organization), consensus strategy (follows trends), umbrella strategy (based on broad guidelines), and process strategy (strategy formation that leaves the actual content to others). Although most literature claims that change must continuous, research from McGill University shows that the opposite is true: "a strategic revolution must take place." Mintzberg concludes that managing strategy is "to craft thought and action, control and learning, stability and change." He discusses his viewpoint in detail with some great insights and examples: "Like potters at the wheel, organizations must make sense of the past if they hope to manage the future. ... Thus crafting strategy, like managing craft, requires a natural synthesis of the future, present, and past."
Yes, this article is very interesting. Amazingly enough this article was published in the same issue of the Harvard Business Review (July-August 1987) as Michael Porter's 'From Competitive Advantage to Corporate Strategy'. Both have almost completely opposite views on strategy and both won the McKinsey Award, but Mintzberg's writing style makes it possible to see them as complements to each other. The article is not that simple to read as it is pretty deep, but it provides great insights in the faults of traditional strategic planning (or budget process).
The title of the article refers to Robert Ornstein's book 'The Psychology of Consciousness', "a popular account of the findings on the two hemispheres of the human brain." This somewhat faddish view (at that time) claims that the left hemisphere of most people's brains has an largely linear mode of operation, working in an ordered way. The right hemisphere, on the other hand, appears to operate in a more holistic, relational way, specialized for simultaneous processing. Mintzberg tries to answer three questions in order to find about the hemispheres of the human brain: (1) What does this specialization of the brain mean for the way people function?; (2) How can we distinguish the two hemispheric modes of "consciousness"?; and (3) What about the discrepancy between planning and managing? He then turns his focus to the managing part in the right hemisphere and the implications on the left hemisphere. Mintzberg concludes that managers need to be careful to distinguish between analysis and intuition. He also cannot resist his usual dig at the, in his opinion, too academically curriculum of the business schools.
In this challenging article Mintzberg discusses the "relationship between analysis and intuition", with a reference to the strained relationship between planners and managers. The article does not resolve the issue, but at least it opens up an important discussion. It also provides some interesting insights into managerial behavior. Highly recommended to leaders, managers and MBA-students. The author uses simple business US-English, with some psychological terms.
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Its final explanation of the structure as the outcome of forces and drives shed insight into structure as an outcome (affected even by fashions). This envision is clear even if new forces are uncovered by the experts.
On the drawbacks side, the book is slightly out of date regarding the research background for a nowdays reader(not its fault since the book is 20 years old), some chapters as the impact of some factors in structuring are padded out and the human being behavior impact is lightly treated. Some outlooks have failed (20 aditional years gives you some "foresight" to see why they went wrong, which is funny).
All in all, even if it's slightly outdated, it is worth to have a go at it. It's easy to read and offer a good overview.
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However, I found the readings extremely hard work to read. It may be inexperience, but (especially in the early chapters), the readings simply take a LONG time to do (and I'm not a slow reader). A nice addition might be a more comprehensive summary of the readings at the start or end of each chapter.
Overall, I go with a 3-star, mainly because of the reading difficulty more than the actual content.
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The purchase of this book led to me reading the inflight magazine. Dreadful, just dreadful. The only reason I didn't leave it in the seatback in front of me is because I didn't want to inflict the same damage on another poor traveler.
By the time I got to the chapter dealing with food I was weeping with laughter. Just about everyone cops a swipe in this book and as an Australian, MBA qualified manager who used to work at Sydney Airport, I felt a few barbs myself.
Henry is working outside of his normal style and doesnt always pull it off but I nonetheless was refreshed to see that this world-wide authority on management shares some of my own misgivings about Globalism with a big G and Management with a big M.
The insights are a useful whack on the side of the head for anybody involved in managing any business. Readers who have travelled only a fraction of Mintzberg's air-miles are also bound to identify with at least some of his anecdotes, as I did.
By the end of the book you should understand the difference between Customer Service and customer service.
So, if your management-reading palate is a little jaded then treat this as sorbet-for-the-management soul.
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