This book was truly practical for both the established tourleader or anyone wanting to begin in the industry. There areinvaluable points that help you to establish relationships with your clients and tips to improve your confidence skills. There also also excercise that help you work your way through each chapter. Great, easy reading.

I recently took a college level course in a hospitality and tourism curriculum and this was the text used for the class. I was skeptical as to what a book could teach you about being an effective tour guide. During the class I had the opportunity to lead a group to London for a 9 day tour. I was amazed at the many tips the book gave that were helpful. He discusses the psychological aspects of "herding instincts" and how people can revert to childish behavior when they submit all decision making for a week or two to a tour guide. It includes tips on how to set up a tour package and how to get the best deals from hotels and airlines. He also discusses the different types of guide jobs including positive and negatives aspects of each. Very Helpful book!