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It seemed like in many ways this was a rebuttal to Daniel Boorstin's "The Image: A Guide to Pseudo Events in America" , which presents a fairly elitist distinction between traveller and tourist. MacCannell expressely mentions Boorstin's ideas and decries them as being counterproductive- that we'd all like to elevate ourselves above the majority, but are mostly deceiving ourselves that this distinction is true.
Also, some very interesting stuff in here about how a sight is established- how it is marked- the interplay of markers and signs. His work on Staged Authenticity is also quite compelling- the idea of Front, Back, and Reality- spaces where everyone can go, restricted spaces that are still modified knowing outsiders will pass through, and spaces that are authentic.
His examples involving Paris are especially interesting. I'd recommend checking out this AND the Boorstin.
The author takes the tourist as a model of modern man. He engages in a very effective piece of structural analysis; more effective in my opinion than any ever created by the Old Master, Claude Levi-Strauss. A reader of THE TOURIST will come away having understood everything, not totally baffled by mountains of jargon. The pre-modern world has not disappeared, it has been turned into zillions of tourist attractions. We, the seekers, pilgrims, or, if you like, the tourists, try to get close to the roots of our civilization, to our own origins, by visiting and looking at packaged versions of the past. Where pre-modern societies still exist to some extent, for example, among the hill tribes of Thailand, tourists make great efforts to visit them and, significantly, try their utmost to ensure that their visits are not "packaged" but "real". The tourist wants to penetrate and share the lives of "others", others who are so distinct from ourselves. Tourist satisfaction may be directly correlated to how "authentic" the experience seems to the visitors. That's why having the authentic Hungarian peasant's dinner is important. Unfortunately, you can't really share that dinner if you are travelling with forty other pilgrims in search of authenticity on a large bus. But advertising, as always, can work wonders! Fake authenticity has become the norm.
MacCannell discusses such serious topics as "commodity and symbol", "cultural productions and work groups" and how these relate to work. In subsequent chapters, entitled "Sightseeing and Social Structure", "The Paris Case: Origins of Alienated Leisure", "Staged Authenticity", "A Semiotic of Attraction", "The Ethnomethodology of Sightseers", and "Structure, Genuine and Spurious", the author covers a wide variety of fascinating subjects in a brilliant book which will definitely succeed in making you view tourism in a different way forever afterwards. The pages are crammed with insights, analysis, good examples and interesting observations. This book is the classic work of the Anthropology of Tourism. If you are starting out in the field or are just interested in thinking about tourism in modern life, this is your book. If you are a tourist along the byways of Amazon.com, you might consider making a stop here. You will not find less than an authentic gem.
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Gandert's images carry the viewer into the most important dimension of ritual: the experiential element. Witnessing these ritual dances, even as a mere spectator, can be a moving experience. A vivid recollection of one New Year's Day at Jemez Pueblo Plaza comes to mind. I sat crosslegged on the ground at the inward-facing edge of the assembly, following the action of the Matachine dancers. A little boy portraying El Torito, the bull, was being chased by a whip-wielding Abuelo, who represents both wise elder and taunting clown. I held my hands over my head, feigning a protective gesture in mock fear, as they ran around me in ever tightening circles. The double-line pattern of the danzantes suddenly shifted and swept over me on both sides with ribbons flying in a swirl of color. In that moment I found all concept of time and structure collapsing into liminality. Afterwards, I became concerned that I might have inadvertently violated ritual space. Upon expressing my feelings to a tribal member, however, I was assured that no such transgression had taken place and that I might have even received a blessing.
The event described above could, no doubt, be interpreted quite differently from another standpoint and through another's eyes. Similarly, this book can be appreciated on many different levels. It's relevancy to universal elements and ritual may resonate with a widely diverse audience. Gandert and four knowledgeable essayists create a compelling cultural admixture of polarity and paradox. The resultant images emerge through layers of time, space, and history like so many bubbles from some deep, ancient well. This book is truly a verbal and visual treasure.
Readers interested in expanding their knowledge of the Matachines tradition will also find a valuable resource in The Matachines Dance: Ritual Symbolism and Interethnic Relations in the Upper Rio Grande Valley by Sylvia Rodriguez.
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