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By BRIAN MILNER
Friday, December 28, 2001 - Print Edition, Page 91FOUNDATIONS OF CORPORATE EMPIRE: Is History Repeating Itself? by Karl Moore and David Lewis (Financial Times/Prentice Hall, $...) Foundations of Corporate Empire is a dreary title for a business book that turns out to be anything but. It is in fact a sweeping, yet remarkably readable, history of globalization that marshals impressive evidence to prove something we should have learned by now: There is simply nothing new under the sun, and anyone who thinks business just discovered the joys of free trade and global markets yesterday has a lot to learn.Doing the teaching here are two Canadian academics: Karl Moore, a professor of strategic management at McGill University, and David Lewis, a historian with a wide range of interests, including ancient Mesopotamia. That, in fact, is where the authors start, tracing the development of business cultures from the Bronze Age and the "first recorded multinational"--a family trading business in Assyria nearly 4,000 years ago--up to the internet age and America's globe-spanning technology giants.Unfortunately, this book was finished before the tech bubble burst, making some of its conclusions as obsolete as those Assyrian traders. But this does nothing to detract from its main points--that today's economic and corporate structures are the product of generations of evolution and that each nation favours the model best suited to its own culture, institutions and history."Many of today's economic structures existed in prototype form several thousand years ago," the authors note early on, and then set out to prove it. They make connections between the business leaders of Mesopotamia and modern German corporations, between classical Athens and Britain at its height, between ancient and modern China, and between the mighty Roman and even mightier American empires. Some of the links are obvious, such as the mass production and technological developments stemming from the military requirements of both ancient Rome and the United States. Others seem more of a stretch.What is particularly refreshing is that this is no apologia for the current wave of globalization or its apparent American character. The authors make a convincing case that merely because the American model has been overwhelmingly dominant, it does not mean every country will inevitably have to fall into line. Any attempt to impose the American way "in its entirety...is bound not only to fail but also to generate a very unpleasant backlash."
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Love, Adam
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The book is not just colorplates, though. The first 125 pages give a detailed history of the museum itself, which is very fascinating (especially the travails of the building and the collection during the civil war). There is also included a reprinting of the royal proclamation establishing the museum in 1432.
The book is published by Abrams' reprint service, but the quality is still exceptional. The colors are beautiful and the binding is very nice and durable as well. Enjoy it!
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The NST/Engineers, Inc. reviewer, an EPA First Responder, found the Ninth Edition of Sax's Dangerous Properties of Industrial Materials-CD ROM version (SAX CD) to be a powerful database of easily retrievable, detailed, and pertinent information. The reviewer envisions the target users of the SAX CD deriving the most benefit to be: chemical operators, chemical process engineers, chemists, clinical toxicologists, fire companies, first responders, HAZMAT teams, industrial hygienists, plant managers, physicians, police departments, process safety managers, research professionals, risk management planners, safety engineers, transportation officers, and treatment storage and disposal facility (TSDF) personnel.
The 22,380 materials included are categorized at a minimum according to: Listing Name, Hazard Rating, Chemical Name, Molecular Formula, Molecular Weight, Chemical and Physical Properties, Synonyms, Toxicity Data with References, (instantly accessible by screen "pop-ups"), and Safety Profile.
Where available, NIOSH Recommended Exposure Limits, OSHA Permissible Exposure Levels, ACGIH Threshold Limit Values, (all expressed as Time Weighted Averages) and German MAK exposure limits are included. Consensus Reports (Community RTK, EPA TSCA and Genetic Inventory list) along with DOT hazard Classifications and UN/NA 4-digit identifier (for HM-181), CAS Registry number, and Class (carcinogen, mutagen, teratogen, primary irritant, food additive, etc.) are also included.
For forty years, NST/Engineers, Inc. personnel and associates have found editions of SAX to be an invaluable resource. The Ninth Edition on CD ROM provides the instant retrieval capabilities sought by the electronic communication age. The program includes an intelligent default, twelve-characteristic, search engine. It highlights each "hit" in the text and has a "tracking" system that allows the user to look forward or to "backtrack".
In the NST/Engineers, Inc. trials, SAX CD was used in "mock" HAZMAT spills. The reviewer found that the initial assessments of the spills were conducted many times faster by using the SAX CD. Armed with a laptop computer, as are most police and other emergency responders, the addition of this software will greatly decrease response time and reduce the confusion that routinely surrounds hazardous materials incidents. An increase in facility and public safety will be provided by the fingertip access to the knowledge base in the SAX CD .
The SAX CD works on both PC and Macintosh platforms.
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The book contains almost 500 Absolut ads, and some of the rejects. What I did not realize until I looked at this book was how much bad Absolut advertising has appeared. Clearly, this volume would have been greatly improved by eliminating about 450 of the images in it. There is also a lot of text about how the ads are created, with a lot of pats on the back for the importers and agency involved. But there is relatively little about the creative process, and what works and what doesn't.
If you want to learn more interesting details about Absolut, I suggest that you acquire the newer book, Absolut, the History of the Bottle, instead.
Absolut advertising is all built around the formula of the word "Absolut" followed by some other word or words intending to say "Absolute X." While the lines are almost always good, the execution of how well the images fit with the text often leaves something or a lot to be desired. In other cases, the visuals are just plain ugly.
As the text suggests here, the idea was that "Absolut would be a product that could laugh at itself." That position is missed when the image is either almost irrelevant or unattractive. It just makes Absolut seem like it is a reflection of bad taste.
The mood for the ads was supposed to be light to " . . . add a dollop of humor so the 'We're the best' claim wouldn't be quite so boring or prententious." Well, you'll have to judge for yourself, but the ads seemed to have badly strayed from that standard.
Just so you won't think I dislike the campaign, here are my favorite ads in the book (I have eliminated "Absolut" from the titles to save space): Perfection, Joy, Peak, 19th, Harmony, L.A., Manhattan, Haring, and Appeal.
The other thought that bothered me was treating expensive vodka advertising as art. What's the social benefit here?
After you have finished considering the book, I suggest that you examine how you can add beauty to the world through your life and your work.
A votre sante!
1. Need more charts and graphics to explain the concepts, ie: when explaining the DU PONT System, i think the pyramid structure can be illustrated so as to state a whole concept, not only fragments
2. Too many examples
3. This book is too detailed in both relevant and irrelevant matters
Still, I think it is a good book.
Any suggestions would be appreciated.
The concepts are explained very clearly(even kindly) and sample tests with complete solutions are very useful. The book also has solutions for selected end-of-the chapter problems and I enjoy mini cases which help me apply the concepts to the practice in detail.
I had tried other finance books before and most of them were not clear in explaining concepts and a bit difficult for me(my major was chemistry). I think that this book is probably the easiest and the best book to begin with for starters in finance.
By the way, I would be pleased if they put more stress on the Roman Empire, Ottoman Empire and also South East Asia, Inkas, Azteks etc.
But I can recommend this book as a guideline of historical evolution of the modern business organizations and cultures.