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The only way to continue to market to your customer base is if they are happy with you. Dr. Michael LeBoeuf has spelled out a plan for turning "satisfied" customers (those quiet customers who never complain) into "loyal" customers (those customers who are hyper-responsive to your offers).
I especially enjoyed the startling statistics in the "Something to Think About" section. It points out in a dramatic fashion just how much money dissatisfied customers can be costing your business and how hard it is to detect unhappy customers.
I give this book my highest recommendation...especially to small business owners.
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Get it, read it, live it. You will not regret it!
Karyn Buxman, RN, CSP, CPAE
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(effective). Handing disruptions; papers; goal planning; the right way to use a TO DO list. The only problem is the material is dated to 1979. (Before email, teleconferencing and Intenet) My copy had a printing error on page 267 the publisher missed printed the pages and started over with page 33. Missed "efficient Communications") This continued for about 40 pages before picking up with last chapter of the book. Even though dated and with this defect I enjoyed the book. It's an easy read and I highly recommended it.
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As a self-help success guide, however, this is a fantastic book; one of the best I've ever read. It contains no original or revolutionary ideas. Instead, it distills the best ideas of the countless success manuals written over the past 100 years into a clear and logically consistent philosophy, and applies this philosophy to the subject of self-employment.
When two months ago my good friend in Munich, Germany, losts his job as an editor in publishing house I recommended him this book of Michael LeBoeuf. And now my German friend beginns to make his freelance career.
I'm shopping books from Amazon.com and although it is rather expensive for me but it pays! I have read about 12 or so books like this one in the last year. I have read this book twice and--repeat--this one of the best! Actually, the Perfect Business!
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This has been one of the best business books that I have read, and I have read hundreds. In many ways, it seems so obvious that many people do not bother to understand it. As a result, we keep re-inventing the wheel and wondering why our resources are being wasted.
There are many guidelines of how to spot the ways we are indirectly rewarding the opposite of what we desire. You will soon find yourself often saying to yourself, and hopefully others, "well, the things that get rewarded get done".
This should be required reading for MBA programs, but it was not for the one I was in and it appears it is not in most others. Alas, the things that get rewarded get done.