As I'm writting my graduation thesis on marketing for schools, I'm really intertested in any book on this subject. I found in Kotler the one that best fits my research job. If any of you guys know about anything about this subject, I would appreciate if you notified it to me. Thanks!!

This is the definitive manual on marketing schools and colleges. In addition to containing tons of helpful stategies, the most important part of the book is that it articulates what marketing really is. It's not "sales," it's not "promotion," it's a two-way street that forces the institution to be flexible and adapt to the market. If you are charged with marketing an educational institution, you need to read this book. Most importantly, you need to make sure the people who are the obstacles in a successful marketing plan's path (and they exist in every school and college) read it as well. The only bad thing about this book is that it's out of print. If you can find one - BUY IT!!! Better yet, petition the publisher to bring out another edition.

This book offers an overview of modern marketing principles. It is strongest for its clear conveyance of general concepts but may leave those hungering for detail unfulfilled.

Those interested (as I am) in customer relationship strategy will find the following chapters most relevant. Chapter 2 describes functional responsibilities in a customer-centric organization. Chapters 3 and 8 provide strategies for delivering additional value to customers. Chapter 7 discusses the acquisition, retention and growth of customers, with a proper emphasis on retention and growth.

Kotler provides many illustrative examples within his text. Isolated case studies are not used.

Keep this book within arm's reach. A clearly written, concise framework for achieving best practices in marketing. Loaded with real world examples and the author's professional experiences, this book is a true gem for anyone in business and/or marketing. The format Kotler has chosen is excellent...Strategy definition, tactics, implementation and measurement. I've used this book several times as a reference already. I highly recommend it.

Philip Kotler draws on lectures he's given worldwide and textbook basics to craft an informative and refreshing marketing text. Highlighting the primary tools and techniques used by marketing professionals, he encourages companies to adopt a holistic approach that emphasizes customer value over product sales. Since it's cheaper to retain an existing customer than to acquire a new one, companies should use all of the resources at their disposal - including marketing - in building long-term customer relationships. Beyond the customer-value sermon, Kotler offers a systemic review of fundamental marketing concepts that we [...] heartily recommend to beginners, who quickly will find their copies of this book glowing with highlighter yellow, as well as marketing veterans, who will enjoy and learn from the book's fresh take on familiar topics.

Kotler touches on many subjects from customer loyalty, changing audiences to data analysis. Theories are enhanced by using various arts companies as examples.

The book is not intended give in depth answers, that is "You must do this" to save your company, but guides you through sound marketing tactics/commonsense.

I suggest you use it as a guide to refer to, but it's not a bible as every marketing situation that any arts company finds itselves in is different to the next - there is no divine answer only a helping hand.

As a student of Arts Administration this book was my first encounter with Marketing the Arts. It is extremely helpful because of the many examples. You are really able to memorize these and use them in other situations.

If you want to run an arts organization or run one now, or run part of one: have a long visit with this book. As an MBA who has interviewed many performing arts managers and worked as a performing arts funder and on various boards over decades, I commend this to all people in the business except my competitors.

It wouldn't be fair to compare this to other business how-to books because it is a compendium, not just management theories-du-jour. And perhaps because not-for-profits have a "spiritual" side, the reader senses that the authors are holding nothing back out of mercenary considerations. So if you suspect you don't know everything about running a performing arts organization, this is the place to start.

The book is a gift, a mission informed by the authors' love of and belief in the arts as inherently good. Just one idea gleaned here could save your organization, especially in times of funding and subscription-ticketing stress. While a revised edition might meld more internet ideas into the fantastic array of tips-'n-tools presented, as-is, "SRO" is exhaustive but not exhausting.

As anyone remotely involved in marketing professional services will quickly discern, this academic view bears no semblance of understanding of the unique qualities of marketing a law, accounting, or consulting firm. The authors attempt to fit professional services marketing into a framework of product marketing, resulting in irrelevant, discredited and useless concepts. Furthermore, the book is loaded with factual and conceptual mistakes. Any attempt to build a marketing structure for professionals based on this book is doomed to a vast waste of time, energy and money.

As any self-employed lawyer, consultant or accountant knows, selling services can be much tougher than selling widgets. The major professional service firms employ huge marketing staffs whose job is to convince potential clients that they need the company's expertise, and to differentiate that expertise from all other competitors. Three marketing professors - Philip Kotler, Thomas Hayes and Paul N. Bloom - have distilled the strategies and techniques designed to accomplish this daunting task into this comprehensive text, which we from getAbstract recommend to anyone running their own services firm and to all those charged with marketing the majors.

This is the update of Phil Kotlers ground breaking first edition on Professional Services. The involvement again of Bloom and the addtion of Hayes has added a new dimension to the work. This book starts with a great introductory section which lays a good gounding and then develops clear and concise apporaches to marketing in this complex sector. Good cases and examples allow you to work through your own business and the book is structured logically to bring clear insights. If only professional services firms had this book open on their desk they might avoid some of the most obvious pitfalls, like appreciating the service from thier clients point of view, improving planning and tactics and ultimately providing better value. A must read.

Philip Kotler is a strong personal brand in the marketing field. He has aggressively launched many marketing books in recent years in order to build on--- leverage on his personal brand equity as one of the "top-edge marketing gurus"in the world.

But gurus definitely need to have breakthrough ideas in their fields in order to back their gurus' status up.

There is nothing new and exciting from a book written by a marketing guru here who bragged himself as professional in the marketing field for forty years in the Preface of the book.

I do understand that this book targets at more junior or middle management levels managers either in the marketing field or the related or non-related fields. However, this book is too basic, assuming that the aforesaid managers are just so naive, ignorant or green about marketing. A lot of information in the book can be sourced from the internet Free of Charge easily!

What Philip Kotler wrote in this book is more like Cliff Notes, presenting an oversimplified view about marketing in a hypercompetitive marketing world these days.

In addition, most of the ideas in the book are not originated by Philip Kotler himself. He has read a lot of business or marketing bestsellers. No doubt about it! It seems like he has just completed a less than 200 pages book report, and has synthesized a lot of cute, but not necessarily practical marketing ideas in a well-packaged, best-seller format fashion.

As an educated guess, I assume this book was written by Philip Kotler within no more than 3 months. Besides, there are some errors in the book,including: P.192--"Good to Great" should be written by James C. Collins and Jerry I. Porras, not James Champy, etc.

As a marketing guru, Philip Kotler should be more keen on raising higher scholarly standard and launching more good quality marketing books, rather than keen on being" quick fix"--- launching a lot of new books, but sacrificing his brand reputation and solid academic background.

On the whole, this book is very textbook and good for university students like Freshman.... The marketing prescriptions are too predictable and filled with conventional wisdom, if not insights.

As a long-standing consumer of Kotler's books, this is a little piece of customer feedback for the marketing guru to reflect and improve on......

I do think there's always new stuff that needs a learnin' in the wild and wacky world of American business economics. Phil's as good ole a boy as any to teach this ole dawg new tricks. And there was plenty. Not too dry and chalky, neither, just the way a good book should be, but not as great as the greatest "business" and "success" book I ever read -- "9 Free Secrets of New Sensual Power" by a Wharton boy gone to the wolves fallin' in with a bunch a crazies in Cali-forni-a. That was the most stimulatin' biz book ever, once removed. Simply meanin', you gotta work the program and then when you're done you can see the results off yonder down the road.

CompTia has changed the A+ exam and the newest exam has new objectives. With this book and lab manual you have a very good chance of passing and overall this book does cover each objective for the newest exam. It is broken down in to 2 section Hardware and Operating systems.

The 800 plus page book has 50 exercises. With part 1 tackling the Hardware test. Labs for safety, number systems, number conversions, CPUs, IRQs, memory types, expansion slots, POST, BIOS, CMOS, storage devices and systems, video, modems, printers and networking, although the last 2 sections needs a little more information.

Part 2 the Operating Systems include coverage of 95, 98, NT and 2000 which included installation, configuration, settings, virus, Windows CE, Novell, Linux, networking and finally troubleshooting, internet and email. Although each objective is covered areas outside the exam are also covered and should be removed and focused on the actual exam.

There is review questions, self test, activities at the end of each chapter. The first of 2 cds included has demo version of McAfee Utilities and the second had Exam Gear practice software with over 500 questions. Fix the small areas and re-release and this book may be the choice for those trying to self study for the exam.

An up-to-date compendium of marketing analysis and techniques for all flavors of museum. This book includes detailed marketing strategies to find the visitor, determine their wants and meet those desires. All aspects of museum work is presented: fund raising, exhibit development, collection policy, staff development, etc. We have used the guidance of this book to frame future expansion of the Minnesota Transportation Museum in St. Paul, MN.

Includes detailed charts to develop mission statements, arketing plans, interview visitors, develop advertising, perform continuing assessment of the museum.

I purchased a book and recieved photo copies of the entire book. I paid for a hardcover book, not photo copies! Would not recommend to anyone!

This has to be the first book you read about marketing. A prolific chartered marketer and lecturer, Philip Kotler is one is the best known figures in the art and science of marketing. If you can't afford to attend one of his insightful seminars, this book is the second best thing. Together with Gary Armstrong, he has written this bible that every marketing student and teacher should read. Even if you are a seasoned practioner, reading this book can only let you gain more insight. In this latest (millennium) edition, colour photographs, numerous case studies, as well as an interactive CD-ROM with quizzes make this textbook an interesting and easy read. Furthermore, exercises and summaries at the end of each chapter actually make learning marketing concepts fun and enjoyable. Whether you are a beginner or a veteran of marketing, this is a great book not to be ignored.

This book is a good read even if you don't have to. It contains interesting, up-to-date examples with popular "real" companies. Book makes it pretty easy to learn subject matter.

Paul Postma explains marketing strategies based on new technology. His strongest material emphasizes using information age technology to learn about consumers' behavior. New technologies, he explains, must be adapted to actual human behavior, because technology has changed quickly, but the human mind has not. Postma cites successful applications of these techniques, mostly from the Netherlands. A few concerns about the book: There are many good insights, but they sometimes get lost in the academic writing and extraneous detail. The basic marketing discussion is very basic. And, rapid change has already slightly dated some material though the book is only two years old. We [...] recommend this book to marketing managers and company owners who use the newest technology, and to academics teaching college classes on marketing methods.

Refreshing new insights, in particular for business people who had some doubts on the hype stories. The first marketing book that presents complete new insights for the marketing process that help you to increase profits in a most effective way. Not to spend more money. Great!

The New Marketing Era is oozing with unargueable connections between basic human nature, new technology and how they are connected in what is a new world of marketing. Many people seem to have missed the human connection in the drive towards integrating new technologies such as the internet, commercial on-line services, email and multimedia CD-Roms.

Paul Postma helps us to keep our feet on the ground and, at the same time, get to grips with the new technology that surrounds us in this very down to earth book - by far the most practical book I have read this year.

Value-Added Public Relations argues that public relations are key to any successful marketing campaign. The book predominantly rests its premise on the belief that public relations adds credibility, and, thus, "value" to the marketing campaign. While I know plenty of marketing executives are unhappy about admitting it, I'm not sure I would call it a secret weapon.

The book is loaded with several case history examples. While it's well-written, overall, it fails to convey its message while taking into account the Internet. For that, I suggest Michael Levine's Guerrilla PR: Wired, which accepts the Internet's uses in a public relations and marketing campaign.

Overall, Value-Added Public Relations is a strong, if outdated, piece of work. While its suggestions are still useful, and it is a thorough piece of work, it would be worth considering to wait and see if an updated edition is released.

Value-Added Public Relations offers readers an overview of MPR (Marketing Public Relations-a term coined by the author) and the ways it can be used to increase the success of an integrated marketing campaign. As a professor of Integrated Marketing at the Medill School of Journalism and a leader in the public relations industry, Thomas L. Harris lends credibility to the importance of marketing public relations as a component of integrated marketing.

The beginning chapters set the stage by defining Integrated Marekting Communications (IMC), its components and the acceptance it has achieved as the modern approach to brand marketing. Also explored is the pivotal role of public relations as the credible source of information. As Harris explains, consumers today are more aware and know when they are being "sold" on something. However, when messages are delivered through a third party (i.e. the media) they are seen as more credible, and what's more, they can actually transfer that credibility to related advertising and promotion messages.

The subsequent chapters are made up of case studies-- real-life examples of the many ways that MPR completes the IMC picture and often times even leads the strategy. Examples are provided to illustrate positioning, revitalizing a brand, creating brand/product news, leveraging sponsorships and target marketing. At the end of each case study, Harris includes "Lessons Learned" - approximately 10-12 phrases intended to sum up each integrated campaign. While many of these lessons pointed out innovative tactics and key insights, some of the lessons seemed more obvious and contrived.

In the book's second section, Harris describes the five components needed to formulate a successful MPR program. They are: situation analysis, objectives, strategies, tactics and evaluation. Included in the situation analysis is "Identifying SWOTs," as Harris refers to discovering/researching the client's Strengths, Weaknesses, Opportunities and Threats. Also explained in this section is the importance of developing the executive summary to outline the client's problem/opportunity as well as the strategies and expected results of the proposed program.

This book is most useful as a resource of tactics. In addition to the plethora of case studies that illustrate the use of various tactics, there is a list that the author refers to as "MPR Tactical Alphabet." This is an alphabetized list of tactics, most of which were featured in one form or antoher in the case studies (examples: B-Roll, Green Marketing, Mat Releases, Newsletters, Parades, Press Parties, Sampling and Web sites). Another resource is in the book's second section in which Harris gives his insight into the difference between objectives, strategies and tactics.

The Cramer-Krasselt book club recommends Value-Added Public Relations for anyone in marketing or public relations.

Probably the best and most practical book on PR, from a strategic marketing perspective.

There is no non-sense,no unnecessary words--no B.S.!

The author is a real practitioner in Marketing Public Relations with impressive real world and academic credentials.

If other marketing or management gurus can write like him, there will probably be more practical business books for the readers -- the knowledge end-users to enjoy.