Chapter 6, in particular, is extremely useful providing a very practical step-by-step guide to the actions required to implement a successful internet marketing strategy. The main steps suggested are: conduct necessary education; review current distribution and supply chains to see how they are impacted by the Net; understand what customers and partners want from the Net; re-evaluate the nature of your products and services; give a new role to your human resource department; extend your current systems to the outside i.e. extranets; track new competitors and market shares in the digital marketspace; develop a Web centric marketing strategy; participate in the creation and development of virtual marketplaces and intermediaries; instill electronic marketing managemnt styles.
It portrays the Palestinians as industrious, enlightened, and a richly creative people who had established a highly developed society that was destroyed by British colonialism and Zionist brutality.
It is remarkable how the pictures require little explanation. The author has provided a plethora of diverse photographs from several decades that show Palestine at its height of development and economic prosperity to its rapid decline caused at the hands of British greed and Zionist aggression.
This book is a must for anyone interested in looking at the rich history and developed society of pre-1948 Palestine. I highly suggest that anyone who wants to learn about a people who has been displaced for more than 50 yrs, should look at their history and look at how their lives were before colonialism and the forced rule of Israel.
This book should be of interest to anyone who is curious about pre-colonial societies in the Middle East and abroad. Let us not forget that colonized societies had a far richer history and socio-economic development then we can fathom today or are willing to acknowlege.
This book is in-line with the author's political views, which are to regenerate an exclusively-Christian movement in Lebanon including the revival of the Syriac language. The value of this book is only seen in its demonstration and promotion of typical Christian nationalist thought.
Phares book has gained its place in the literature, and that is a fact. The caravan has passed..
Malek Adam Lebanese University
The history remains no matter how hard enemies try to forge it, and this book is to register the names, sites & population of the holy lands!
Regardless of your stance on this issue, the painstaking task of documenting, investigating, cataloging, interviewing, and presenting the tremendous changes within the Palestinian-Israeli borders can be well appreciated.
Forget about contemporary politics, though. Like his shorter The Arabs: A Short History (which is also a fine work), this book covers a span from pre-Islam up to the rise of the Ottoman empire in slightly more than seven hundred small font richly detailed pages. Then follows another fifty pages covering the Turks and the twentieth century, much of which is too fast and sparse to be of great value. This actually is the only significant drawback in this work. What this means, though, is that for anyone looking for just a History, not a polemic on one side or the other, not an apology for Islam or an attack against it, this is the book to read. Although I'd recommend that the beginner start with something lighter, a seriously interested reader would be hard pressed to find a better source.
I consider this neutrality to be a good thing. There are plenty of books covering the politically extremely sensitive subject of Arab history. Hitti is impervious to virtually all of the politics because besides being an intellectually honest historian - taking a warts and all approach to history - he also wrote this book quite a few years ago, 1937 for the first edition. Thus the framework for History of the Arabs has no room for anti-Israel propaganda because there was no Israel at the time (though a couple sentences have been added to later editions, also neutral). And I should add that although the style of writing is a bit old fashioned, it is generally not dull. This book has aged well.
So, what sort of writing is included? What does a warts and all approach look like? Hitti was himself a Maronite Christian Arab from Lebanon, and clearly had great enthusiasm for the history of his people. This much is obvious. It manifests itself in countless ways, from his attention to detail (Hitti respects the intellect of his readers) to his occasional light hearted comments. He takes no sides (yes, I am harping on this point, but these days this is a hard trait to find), and sometimes produces some very picturesque lines. At one point, he comments that Arab philosophers were digesting and expanding on Greek philosophy when Charlemagne and his lords were dabbling in the art of writing their own names. Contrast this to his statement that if the Arab world today was forced to rely today on scientific texts of Arab origin, it would be further back than it was in the eleventh century. Though he writes very highly of Muhammad's accomplishments, he points out quite casually that his favorite wife was so young that she brought her toys along when she moved into his house. Comments like these could be dwelt upon by contemporary attackers or defenders of Islam (In the right context, this is not necessarily a bad thing), but to Hitti they simply add life and color to History. A history that shows staggering highs and frightful lows. A history that covers what was once the pre-eminent civilization of the hemisphere and has failed and fallen since then. A history that has at times shown intellectual rigor and superstitious brain sloth, that has been a model for tolerance and the source of insatiable bigotry. This is History, everyone, and I've seen few writers who handle it better than Philip Hitti.