An introductory text that covers all parts of marketing mix. Plenty of real examples that illustrate text. I like it even more than Kotlers Marketing. You will definitely like it.

Es un libro muy bueno, ademas de ser un clasico en Numerical
Methods in Subsurface Hydrology.

As George Purdy passed on recently it is worth bringing attention once again to this memoir. It is rare that a book ends too soon but that is the case with this tale. I assumed that there were many more tales to tell and would have been happy to keep reading.

What a charming and uplifting book! George Purdy's "never give up" attitude comes across loud and clear. Honesty, perserverence and enjoyment of life are his "rules of the road." - it's an easy-to-read, educational and enjoyable book every parent should have his/her child read! Delightful!

The story of a man and his love for the sea, is not only fascinating, but I lived it with him. His determination to overcome obstacles to be a part of the navy in times of peace and war is a living book. If you want adventure,achievements, and financial success, then read this book about a man that has done it all. Tom Caldwell's book is a tribute to George I. Purdy. Well done Tom.

One of my marketing classes is using this book. I have experienced so much PAIN reading this book that I have to give it a 3 star to release my frustration. The chapters are extremely long. The overall concept of the book is good. There are also interesting facts and exhibits, but sometimes the book keeps repeating itself. For example, in Chapter 16 Sales Promotion, the authors talk about consumer franchise-building promotions. The same concept appears later on in the chapter over and over as individual paragraphs. I understand that a lot of the marketing concepts are interrelated, but they can be expressed much more efficiently.

This book is theoretical and full of examples of applied theories of advertising. It is presently being used at an AACSB accredited University in the Marketing department and students do enjoy it because of its current content and entertaining format.

I have just completed reading Advertising and Promotion: An Integrated Marketing communications Perspective by Belch and Belch. I found it to be the best source of information available on this topic. The text is extremely comprehensive, yet very interesting to read. At my job as a marketing director, this book is invaluable. I strongly recommend it to anyone who wants to learn how to develop an integrated marketing communications plan. I will also suggest it to my advertising agency.

The author brings a little too much 1990s sensitivity to the 1870s, creating a world which just didn't exist. In the author's view, the indians were good, pure, clean, and represented just about every good quality; while the settlers and cavalry were less-than-bright exploiters of the wilderness and ravagers of the environment and the local populace. This kind of revisionism gets tiresome, and luckily my 10 and 12 year old kids recognized this as well as I did. The author's reliance on politically-correct ideology creates unbelieveable characters and situations. If the author had himself been a settler in Kansas during that time period, I believe we would have had a different point of view in this story.

A Beautifully Written Story about a Young Boy and His Horse who face and Overcome many Challenges. NOT meant to be a True to life Historical Novel. My Son and I loved it! Nice to read a Warm Inspiring Story about a Different Time and Place.

i think that the guide that came with my book, which shows pictures of the slides that professors are supposed to use was completely usless, if you have to purchase this book for a class, try and get a used copy. It is not worth the price you have to pay. There is another book by Breyli and Meyers titles Corporate Finance which is much more comprehensive and much better.