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This book contains everything you need to know to gain a solid working knowlege of the magazine industry. But it is for professionals, not for startups. Maybe it reads like a textbook for students than for someone looking for starting an independent zine or cheap newsletter. But this book means big business and recomends that you shouldn't try making a magazine unless you have half a million dollars or so. Maybe it sounds not too inspirational for startups but it is honest.
Five years I'm working in this industry in Russia. And I can tell you that this book is written in an interesting manner and this is an excellent introduction to professional magazine publishing.


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There have been numerous other biographies of Patrick Henry. I would still recommend Moses Coit Tyler's 1887 PATRICK HENRY, which was reprinted by Chelsea House in 1980 with an introduction by Lance Banning. William Wirt Henry's three volume PATRICK HENRY, LIFE, CORRESPONDENCES, AND SPEECHES (originally published in 1891 but recently republished) should be used with care, since W.W. Henry incorrectly attributes a number of letters and other sources to Patrick Henry which more recent scholarship has established were written by others. Richard Beeman wrote a good analytic biography, PATRICK HENRY: A BIOGRAPHY, in 1974, which provides an excellent brief introduction to Henry's politics. The most comprehensive modern scholarly biography remains Robert Meade's two volume master-work, PATRICK HENRY (1959, 1967).
Mayer's prose is far more sprightly than Meade's, but Meade provides the more balanced and judicious treatment, and Meade's documentation of his conclusions is much superior. While Mayer updates Meade and Beeman in a number of places, his work does not supercede theirs, and should be read in conjunction with the earlier scholarship. Mayer's is a good book, especially as an introduction to a general audience. It is not, however, a work of historical biographical scholarship in the same class as, say, Drew Gilpen Faust's biography of James Henry Hammond, nor is it researched with the same meticulous care as Meade's account of Henry.

Sadly, many of the great figures of America's early history have faded from public understanding. Maybe we remember the ones who became President, but truly great and influential men like Patrick Henry and George Mason are all but forgotten. Mayer's excellent book shows what a tragedy this is.
From his early career as a Virginia lawyer, to the way his beliefs and oratory were shaped by circuit-riding nonconformist Christian ministers, Mayer lays the foundations for Henry's later greatness. But most absorbing, to this reader, was Mayer's depiction of the fight in the Virginia Assembly over the ratification of the Constitution. Henry's prescient warnings of the growth of centralised power at the expense of the sovereign states leads one to wonder if maybe the anti-federalists weren't right after all.
Vital insights into a vital figure in a vital period of our history.

This is not the sole extensive biography of Henry, but the other book that fits that description -- a three-volume work, including a volume of Henry's surviving letters, by Henry's grandson -- is over a century old. Since then, we've not had anything that competes with Mayer's book either in narrative style or in the accuracy with which it captures the true Patrick Henry. (Richard Beeman's brief anti-Henry, pro-Jefferson and Madison volume of thirty years ago, for example, completely misapprehends Henry's role between 1787 and 1799.) Read of Henry's stirring Revolutionary oratory, then consider that he used the same gift for stirring men's souls in opposition to the current federal constituiton's ratification in 1788. Mayer shows that it wasn't Henry, but the world around him that had changed between 1765, or even 1776, and 1788. To understand the reasons for Henry's opposition to the current constitution is to have an inkling of what was lost when it was ratified; our generally Whiggish national outlook on history does not allow us often to stop and contemplate what might have been.
One should note, too, that it is incorrect to claim unqualifiedly, as the reviewer above does, that Henry favored religious establishment. It is true that Henry opposed the severe disestablishment legislation written by Thomas Jefferson and successfully sponsored in the Virginia General Assembly by James Madison, but Henry's alternative legislation was only a pale immitation of a real establishment. Anyone who knows Henry's story will find this unsurprising, since Henry's was a very ecumenically minded version of Episcopalianism.
This is a truly outstanding book.

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But now, upon my return, I have found "A Week on the Concord and Merrimack Rivers" by Henry David Thoreau to be a very invigorating book...one to be savored and not read too quickly. Taken at a good pace, it has been a joy.
While transcendentalism still strikes me as a rather facile and egotistical philosophy, I have really come to see and appreciate the mystical quality in Thoreau's works. Like most mystical authors, Thoreau is not always engrossing--he is actually rather tedious in points, but his work is punctuated by passages of sheer brilliance.
Seeing nature through Henry's eyes has been a wake up call to me personally. This book breathes excitement and lust for life upon the reader. Even his long winded discussions of different kinds of fish serve to alert me to my own lack of wonder. This world, even in its current subjection to futility , is still a wonderful creation. Nature (and Thoreau's picture of these rivers especially) echo the declaration of the Psalmist: "The heavens are telling of the glory of God; And their expanse is declaring the work of His hands" (Psalm 19:1).
I highly recommend this wonderful book.

Read _Walden_ first. And if you find you enjoy Henry's take on nature and civilization and life and living, pick up _A Week_. There are a few gems lurking in here that you might connect with.

"Musketaquid"]
I will take the definite role of the
Nay-Sayer in the long line of aficianados
and idolators who insist that *Walden* is
Henry David Thoreau's masterpiece...
I will simply state that this work and
"Life Without Principle" are his great
contributions to literature, thought, and
value...
Take this quote from "Life Without Principle"
(before I get to 'A Week...'):
"To speak impartially, the best men that
I know are not serene, a world in themselves.
For the most part, they dwell in forms, and
flatter and study effect only more finely
than the rest. We select granite for the
underpinning of our houses and barns; we
build fences of stone; but we do not ourselves
rest on an underpinning of granite.
we do not teach one another the lessons of
honesty and sincerity that the brutes do, or
of steadiness and solidity that the rocks
do. The fault is commonly mutual, however;
for we do not habitually demand any more of
each other."
If that is not "preaching," but in the
sense of a prophet, not a mere sermonizer,
then there hasn't been any in a long time.
But Father Mapple's sermon in 'Moby-Dick' is
right up there with it.
If I had only known of Thoreau [and I had
not read much of him (and little then)except
at the University] and had to believe that
Thoreau was just what he seems to be in
'Walden,' then I would have given the man
short shrift...because there is not enough
of any sort of heart or soul in that work
to believe that he is even human. But
fortunately, a Thoreau worshipper (or rather,
*Walden* worshipper) forced me, by his own
imperious egotism, to try to understand this
man Thoreau and his views. It is fortunate
that I did, for I discovered 'A Week....'
This Penguin Classics edition is excellent
in a number of ways -- the two most important
being the notes in the back which explain the
allusions, and ancient Latin and Greek sources
and excerpts(for those who might not know them)
which Thoreau quotes and sometimes translates;
and the incredible "Introduction" by the editor,
H. Daniel Peck.
He can say his wondrous words himself:
"There is good reason for 'A Week's open
acknowledgment of the attritions of time
and loss. Conceived initially as a travel
book, 'A Week' was immeasurably deepened into
an elegiac account of experience by a tragic
event that occurrred in Thoreau's life in
the period following the 1839 voyage. In
1842, Thoreau's companion on that voyage,
his brother John, died suddenly, and in
agonizing pain, from lockjaw.
Without question this was the greatest loss
that Thoreau ever was to suffer. (He seems
to have undergone, in the aftermath of his
brother's death, a sympathetic case of the
illness that caused John's death, and the few
entries that appear in his journal in this
period are desperately mournful.) Interestingly,
though the pronoun 'we' characterizes the
narrator often in the book, the brother's
name is never mentioned -- an indication perhaps
of Thoreau's enduring need to distance himself
from this loss. there is nothing in 'A Week'
that directly refers to the death of John Thoreau.
Instead, his memory is evoked through various
symbolic strategies. For example, the long
digression on friendship in the chaper
'Wednesday' surely is intended to reflect the
intimacy Thoreau shared with his brother. Even
the ubiquitious 'we' of the narrator's voice
speaks to this intimacy. So intertwined are
the two brothers' identities in this pronoun
that it is often difficult to tell whether a
given action has been taken by Henry or John,
or both at once."
"To emphasize the elegiac aspects of 'A Week'
is to remind ourselves that throughout Western
history, rivers -- and voyages upon them --
have served as metaphors of transience and
mortality. Yet, as I indicated earlier,
'A Week' is not solely a mournful book. Its
rivers also support a spiritual buoyancy, and
provide the setting for exploration and adventure.
Most important, however, the book's larger
structure enables it to 'transcend and redeem'
the individual losses that it recounts."
[wonderful writing here!]
"In general, the outward-bound voyage of 'A Week'
dramatizes the writer's encounter with time and
its losses; on that voyage, he pays close
attention to the shore -- which, in its discreet
scenes of spoliation and historical change,
symbolizes the passage of time. The homeward
voyage, on the other hand, suggests assimilation,
resolution, and renewal. If the primary mode of
perception on the outward voyage had been
observation (of the shore), then the primary
mode of the return voyage is contemplation.
Now we are involved in an inward exploration,
and, symbolically, our vision leaves the shore
and returns to the river and the flow of
consciousness that it represents."
-- H. Daniel Peck; "Introduction."

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1. My first book was Core Java 2 (Fundamentals). As a VB developer trying to learn Java, this was
the most elementary book offered by Sun. While the book promises much depth, lack of organization and clarity impeded my ability to work through it. In the second chapter one is already importing classes and fiddling with CLASSPATH variables.
2. In extreme contrast to this, On To Java focuses on syntax in a step by step format that thoroughly covers even the most basic Java "Hello World" type application. Upon this the author builds concepts such as data types, methods, classes and so on in a very methodical step-by-step format.
3. Although this material is more of a drawn out tutorial that focuses on a single application and develops it throughout, it's concise and deliberate format is something that I've found to be lacking in *all* other Java documentation I've perused, including the excellent material from the O'Reilly people.
4. Therefore this is a book for a person who wants a quick but thorough start on Java, who wants to be advised of even the most straight forward syntax before they begin importing classes and looking at sample applications and who wants to focus on the language rather than a specific vendor's product.
5. The limitation of this book is that it is *not* a reference by any means. After one has been through the material they will not draw on this book for supplementary input. However, the authors intention I'm quite sure is that this material is a primer- a preliminary step whereas the complete references are meant to augment one who is already versed in the basics, structure and syntax of Java. Moreover the JDK includes such documentation.

Winston's "On to Java" is in a word...Awesome!
If you need an introduction to your first computer language or a starting point for a study of computer science you won't find a better Java book. As a bonus it is very affordable.
My other favorite introductory level books are: "A Gentle Introduction to Symbolic Computing" by David Touretsky "A Taste of Smalltalk" (I have forgotten the author's name)


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This book is apparently intended for programmers who are not only new to Lisp, but fairly new to programming in general. Consequently, it would not be the ideal book for a seasoned programmer who already knows multiple languages and simply wants to learn one more. I suspect that such a person would find this book a bit on the pedantic side, as it covers basic concepts at length. A better place to start for experienced programmers would probably be Paul Graham's fine book "ANSI Common Lisp", or perhaps even, "Lisp in Small Pieces" by Christian Queinnec, which covers interpreters and compilers in addition to Lisp programming. If you are looking for a very complete reference on Common Lisp (as opposed to Scheme), then Guy Steele's book "Common Lisp, The Language" is the right choice; it's another old chestnut. Finally, if you are not set on Common Lisp, you may want to consider "Structure and Interpretation of Computer Programs", by Abelson, Sussman, and Sussman, which is a Scheme classic.
Winston & Horn's book has some very nice features. It not only covers all the basics, it also covers CLOS, the "Common Lisp Object System", which is to Common Lisp what C++ is to C; that is, it is an addition to Common Lisp (essentially a "layer") that allows the programmer to define classes, sub-classes (with inheritance), and methods. In my opinion, CLOS is by far the most compelling reason to use Common Lisp rather than Scheme. Winston & Horn also do an admirable job of explaining both "lexical" and "dynamic" scoping, with the former being the most important. In fact, it is essential to understand "lexical closures" before one can write effective Lisp programs, which is why Winston & Horn devote so much attention to them, even developing a kind of graphical representation for them.
Over all, this is a fine introduction to Common Lisp, and programming in general. It's an oldie but a goodie.

The book does not overwhelm you with trivial details, which makes it easier to learn from. However, that also means you'll probably need a second book fairly quickly, which goes into greater detail. For example, the book describes reading from and writing to files, but I don't see anything on appending to files or replacing files.

It builds your LISP skills slowly, but thoroughly, from the very basic to AI.
Professor Winston is a highly regarded name in the AI community, too.
Absolutely a must!

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In the case of older speeches, the selection is very good, considering the restraints of time, and the readers are uniformly excellent.
As for the modern speeches, it is a marvel of technology that we can hear these speeches as delivered. It is incredible that we can hear the voice of William Jennings Bryan. I can listen to Martin Luther King's "I have a dream" a thousand times and never tire of it! How I wish I could listen to the voice of Patrick Henry! But this selection is too heavily weighted to the modern, and many of those do not deserve billing as the GREATEST speeches of ALL TIME. Also, some of the modern speeches which are included are abridged, e.g. Reagan is cut off in the middle of a sentence, while lengthy and undeserving speeches are played out in their entirety.
Also, with only a few exceptions, the selection is almost entirely American. It is hard to understand why Jimmy Carter's lengthy speech on energy policy is included, while Pericles' funeral oration is not; or why only a small portion of a single Winston Churchill speech is included; why while Bill Clinton's complete 1993 pulpit address, in excess of 20 minutes, is included.
It would be helpful if the complete list of speeches were available to online buyers, as it would be to shoppers in a brick and mortar store.


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This book was different. In the first chapter, unlike other texts, it did not simply insists that TQM and other continuous process improvements are of the past and are not good enough for today's business environment. It explains how TQM has its place, if you are already a market leader. However, if you are way below, then TQM will not allow you to reach the apex before you are out of business. Re-engineering is the way.
This immediately pave the way for the rest of the book. The authors are balanced in their views and do not simply advertise the merits of re-engineering. They also cautioned throughout the text on the difficulties and pitfalls of re-engineering. I found their arguments more convincing than most authors.
The examples throughout the book were taken from different industries and prove a source for ideas for any re-engineering effort. The authors came across as extremely experienced in their work.
I would have given it five stars except the last chapter on the human aspect of re-engineering was rather dissapointing. I had expected to learn more from the authors about the very difficult human resource issues in re-engineering. Like most texts, the book mentioned difficulties and dished out textbook solutions without real solutions.
Still, it was one of the best re-engineering texts I have read and I believe it will help me greatly in my assignment.
I also believe that it is extremely useful for any managers or CEOs who want to re-engineer their business. Hammer's classic on re-engineering is not enough. You need to read this book for the practical advice and guiding framework if you are to have any chance for success in re-engineering.




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Looking deeper I realised Section 1 is to be ignored by intermediate and Advanced Users. The author provides detailed Action Plans and Skeleton Plans for trading online in every type of product and time-frame (different skeleton and action plans for each one).
These plans are excellent. They have re-organized the way I trade. They should be pattented.
My only complaint: I had to photocopy the plans for easier access on my desktop - could the publishers have made them detachable.

Section 1 deals in the basics for the novice of getting online, choosing ISPs, computer hardware, printers etc. This will be basic for most online traders, but as the author says, it can be skipped by those already 'up to speed'.
Personally, I would have prefered this section at the end. The final chapter(8) of Section 1 offers some interesting tips on speeding up access to the internet - which strictly do not fall into the field of Trading Online, but are appreciated.
Section 2 "The Road to Profit" represents the start of the book proper in my opinion. The section begins with an introduction to action plans. At first I was doubtful if this method of organisation would work, however, having tried them it does tend to provide a useful framework for trading.
These action plans, are composed of 7 steps, each necessary for trading online. The steps include price data, fundamental analysis, technical analysis, broker execution methods, portfolio monitoring etc. The book explains the importance of each, and for the important step of analysis for determining likely price moves, the book details some strategies and systems.
Having explained the significance of eaxh step and how it relates to each further step, the book moves on to Section 3, which is a list of recommended sites for each of the steps. The sites listed here are cross-referenced to Section 4 of the book, where they are grouped according to whether they are online brokerages, Mutual Fund Sites, Technical Analysis sites etc.
The idea behind Section 3 is that you go through each step, say for example Step 3 (Analysis) choosing the sites you think are worth visiting by looking at their description, review and summary of contents provided in the book. You then settle on the core sites for each Step, and stick to them each time you trade. As I have said, how best to use the sites as part of your overall plan is well explained.
At first I was a little sceptical of whether this would work, and admittedly it helped when I photocopied the action plans. This then meant that a lot of the hard work had been done for the reader.
The sites covered in Section 4 are quite exhaustive, but the book makes it clear, only sites considered worth visiting, in the opinion of the author, are listed. Sites are listed under, 'a little bit of everything', 'technical analysis sites', 'Brokerage sites', 'Mutual Funds', 'Futures and Options', 'Exchanges', 'Bonds', 'Forex', 'Options Analysis', 'Gurus and Newsletters', 'Discussion Forums', 'E-Zines'.
As one would expect stock traders are given the most space and are catered for best, and one complain.
Section 5 is the end-part of the book, and is aimed at further research. 3 chapters cover the issue of using Search Engines properly, Financial Directories and Online Bookstores.
There are a plethora of appendices covering tech analysis, fundamental analysis, options and futures. I take issue with some of the books in the recommended reading list, in that I definately disagree on some of the recommendations, but that is not a critical issue. For good measure there is a glossary and index.
The graphics and layout are very good, in that the font is easy on the eye, the layout helpful - with a side bar for comments, lots of screen dumps etc. The nature of trading books seems to be following those of internet books generally in design and that is no bad thing.
All in all very useful
The book is divided up into the major components of magazine publishing--editorial, advertising, circulation, manufacturing. It is loaded with useful information including management structure, revenue sources, industry jargon, legal issues, and a little history for those interested. This is not a book to be read for inspiration, as many "Start Your Own Business" books tend to be. But if its information you crave, as I do, you'll be just as engrossed as I did.
Most of us interested in starting our own magazine are doing so for the editorial content, not because we want to sell advertising space or execute direct mailings to potential subscribers. Most of us are at least a little familiar with what it takes to create and manage the content. Of particular use to me were the sections on circulation and manufacturing--the not-so-fun, but necessary components of a publication.
The major drawback is, of course, that this book doesn't provide any kind of roadmap to starting a magazine, nor does it provide examples or case studies of small-circulation publications. Of course, that is probably not what the authors were trying to do.
Overall, though, I'm glad I purchased this title.