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The first part of this book is Popeil's inspiring autobiography. Surviving a childhood filled with abuse and neglect, he discovered his gift as a salesman as a young man and went on to make a fortune. At the dawn of the television age, he saw TV's potential as an unparalleled marketing tool and grew his marketing empire even further. Ron Popeil's great contribution to retail, therefore, wasn't the myriad of gadgets he sold, but his style of selling on TV -- namely the infomercial.
The second part of the book is essentially a how-to guide for starting a business similar to Popeil's. Even if you have no intention of starting a retail business, the details of how such a business works are fascinating. Topics as arcane as patent protection, TV time buying, negotiating with retail stores for shelf space and financing (which forced Popeil into bankruptcy at one point) are all covered.
It's a great read with many pictures and short stories about his past hit products like The Pocketfisherman, Mr. Microphone, and GLH9 etc.
It also includes a great overview of his early life going through the school of hard knocks.
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The range of problems is a demonstration of the depth of his understanding of graph theory, and also a demonstration of how little is still unresolved. I put forward no pretense to understanding any more than a few of the problems in this book. However, that did not alter my interest in the problems, as I was able to understand the fundamentals of almost all of them. Reading this book is one of the most educational experiences that I have had in the past year and I encourage all mathematicians at the level of slightest interest in graph theory and above to read it.
Published in Journal of Recreational Mathematics, reprinted with permission.
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As Kissinger once wrote, "All war is an expression of love". So this work is part of a larger issue related to the planet, over-population, et al. This is truly a piece that speaks to all mankind.
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