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For me, the beginning of the book was the most interesting. It covered the evolution of communication, starting with single celled organisms and moving to fish, small mammals, and man. He describes how important our reptilian brain (i.e. the primitive portion of our brain that controls emotions and basic desires such as food and sex) is to communication, providing examples of how it can subconsciously shape messages.
The rest of the material, however, just didn't grab me as did his other books. He describes language and the use of icons, symbols, and kinesthetics ' but I didn't find that the cartoon format helped much. The next section describes the application of logic to communication, although I came away with the sense that the examples he used to support his theories had counter-examples that were ignored. Principles of good communication come next, with a nice pitch for replacing legalese in contracts with plain English. The second part of the book deals with the delivery of communication, including the use of images, writing, printing, television, and computer graphics.
I think that there is certainly a lot to learn from the book, but if you are new to the world of Gonick you might start with his books on Genetics, Statistics, or Physics in which his gift for illustration helps make difficult subjects much more digestible.
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