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Starting at advertising's humble beginnings, it covers most of the major successes and pitfalls, and sheds some light on how it modernized into the institution we love and hate today.
Nobody affiliated with the industry should be without this wonderful resource!
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He brings in quotes and information from Leopold, Mech, Bangs, Askins, and many other notable figures in the wolf conservation movement to give correct facts and information. I wouldn't call this a book for younger children; it's written at perhaps a teenager's level, and younger children might find the statistics and assorted other information boring. However, Swinburne does cover the bittersweet story of wolves Numbers Nine and Ten, which personalizes the struggles wolves today face.
Swinburne manages to succinctly cover most of the important issues in this relatively brief book (about a half hour's read, perhaps 45 minutes,) and it's a great way to educate yourself or someone else on the basics of wolf conservation. Highly-recommended!
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