The book was published in April 2000, which means it was probably written during late 1999 and early 2000, when the NASDAQ was soaring to 5000 and tech had no boundaries. Its tone of breathless enthusiasm is very representative of that time. The book does accurately state the e-potential, but like NASDAQ investors in March 2000 did, it extrapolates unsustainable trends into a ceaseless upswing. The Web is here, and it is a true revolution, but ultimately it is simply another communication channel for insurers and their stakeholders. This is a great read, but only to help understand what kind of carried-away thinking created the tech bubble.