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As the book quickly points out Edison was one of the first practitioners in the war for talent. Edison's lab was the first innovation factory and in many ways a precursor to Silicon Valley. The lab had no rules (pet bear, pipe organ, and pranks) and was a true meritocracy. Edison's lab had a basic apprenticeship program and Edition worked with many, many people on the innovation teams that worked on projects. The electric light bulb team was over 75 people.
The book also cast a complementary light on Edison as a businessman. The innovations of the labs lead to the founding of over 100 companies. The labs innovations lead to a virtuous cycle of products, systems, and industries. This led to more innovation and more businesses. Edison was not Rockefeller nor did he want to be he wanted his business to continue to provide funding for invention. Edison was adept at capturing and using venture capital.
Edison was also quite adept at marketing. At a time before self-promotion was recognized or well understood Edison was adept at it. Edison's ability to market himself and his ideas lead to better funding, recognition, and a reputation, which allowed him to invent even more.
This is a great book. Edison was one of the greatest Americans to have ever lived.
McCormick identifies and then examines ten different "Lessons" which, collectively, delineate Edison's business model:
1. Limit your way to greater creativity.
2. Talent comes and talent goes but mediocrity accumulates.
3. Creativity is all about making connections.
4. If you want to invent, build yourself an invention factory.
5. The greatest innovators have made a lot of F's.
An interesting point because most people fear failure. Edison passionately believed that the more failed experiments (whatever the situation) he completed, the more likely eventual success would be. Only through rigorous and extensive experimentation is it possible to determine what we don't know, and, what doesn't work. Moreover, what is true today and what works today may be inadequate or even wrong tomorrow. For Edison, failure (not success) was the best teacher. He was an avid student whose appetite for learning was insatiable.
6. In a capitalist society, whoever attracts the most capital wins.
7. The best-promoted technology will often beat the best technology.
8. The price of freedom is a premium most customers are willing to pay.
Another interesting point. An abundance of research data on "customer satisfaction" indicate that "convenience" (or "ease of doing business") is almost always ranked #1 or #2 among attributes. FYI, "Price" is ranked anywhere from #9 to #14.
9. Play is to innovation what rules are to bureaucracy.
10. Glow, but don't consume yourself.
McCormick organizes his material within ten chapters, including with several an "Interview with an Innovator" section which poses questions or explores issues such as "Why Do So Many Men Never Amount to Anything?" and "How to Succeed as an Innovator." Throughout the crisp narrative, the reader is provided with dozens of brief quotations from Edison's writings which correlated with relevant "Lessons" and anchored in specific situations throughout his life. All of us are by now weary of (indeed hostile to) books which provide flimsy lessons from questionable sources, such as "People Skills Lessons from the World's Greatest Hermits." Both in his book on Franklin and in this book on Edison, McCormick focuses on "Lessons" (albeit familiar) which are wholly authentic within the context he creates for them. Wisely, McCormick allows Edison the last word: "My philosophy of life is work -- bringing out the secrets of nature and applying them for the happiness of man. I know of no better service to render during the short time we are in this world." There is no way I (or anyone else) can improve on that so I shall not try. Those who share my high regard for this book are urged to check out Edison in the Boardroom, co-authored by Julie L. Davis and Suzanne S. Harrison.
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This hilarious biography will make you want to keep reading and reading. The only thing that can stop you is the end of the book! The author, Sue Gut ridge, really makes you feel like if you were really Thomas Edison and by the way she describes him, you feel sad when Thomas is sad and you feel happy when Thomas is happy. This book is for someone that likes to laugh and feel really emotional at the same time.
Thomas Edison is a motivating biography that makes you feel better about yourself. When I read this book I felt muck better about my family and myself. I realized that I could be anyone if I wanted to by just closing my eyes and having a good imagination. Read it, buy it; you will have hours of unstoppable fun while you read this marvelous book and it has a marvelous ... price.
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Never fear, dear friends. Outside Magazine's "The Wild File" has provided us with a book answering those various hard questions that we have about nature. Why Moths Hate Thomas Edison is a compendium of the best of The Wild File column. You are presented with five files dealing with various forms of nature. Each file has a question/answer format and cites the person who asked the question.
I thoroughly enjoyed this book. Some of the questions sounded stupid but in reality made sense. The answers were informative and hilarious. You would be surprised over the number of experts in such esoteric fields of wildlife. For example, one informant researched the number of pushups that lizards do in their exercise regimine. Yes, there are people who really do that.
What is also great about this book is its brevity and accessibility. You can share it with your children as they ask you the great questions of nature. You can spend time finding those answers to questions you had as a child. This is a delighful read. So go out and find out why lizards do pushups and why llamas spit.