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Well, we've grown up and now have to support those products. Oh, what to do: we've been technology driven, not service driven.
Along comes "IT Services" to provide a blueprint of how to go about implementing a services organization. There's practical advice on determining what "customers" want, what IT can offer, and what to do about the gap. It gives good examples of how to determine service costs. The sample "Service Level Agreement" in Appendix B and discussions of SLAs in the text is probably worth the price of the book alone.
Minor nitpicks - Sometimes the authors could spend a little more time explaining figures and tables: I'm still trying to figure out what authors are trying to convey in the first two rows of Table 5-4 (p. 51).
Overall, I had a hard time putting down the book. The more I read, the more ideas I had. I won't loan out this book for a while - I want to keep it close at hand. My staff will have to get their own copies...
At first glance "chaos" in the title may be a little misleading. But, the advice that Grubb and Lamb dispense is not. The "Traditional Wisdom Traps" in Appendix G alone is worth the price of the book!
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I am looking for an edition of *A Child's Garden of Verses* that does not feature the "artwork" of Thomas Kincaid.
I had this book (without the illustrations) as a child, and loved it.
It is a fantastic gift for any age child. Great for older children to read to their younger siblings. The vast majority of the book is of interest and most enjoyable for all ages, from the very young to the very old (but young at heart). My children have asked for copies to be given to their children's other grandparents......fantastic book for grandparents to read to their grandchildren.
We have all enjoyed the artwork along with the verses. The assortment of poems, prayers and scripture is excellent. A refreshing, inspiring, memorable, and enjoyable book. It is a true "family" book for reading enjoyment as well as a "coffee table" book!
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You won't go wrong with this fine reference. It is certainly helpful to anyone who desires a fuller understanding and appreciation of the New Testament, especially regarding the life and sayings of Jesus.
I found the most obvious thing to jump out at me was the development of the controversies between Jesus and the Jewish leaders, and between Jesus and the village of Capernaum. Without some form of chronological guide it can be difficult to see the connections between events during Jesus' life. I found this to be the most helpful aspect of reading Thomas and Gundry's Harmony.
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As the title of the book is the "life and exploits of a fighting captain" I would have appreciated more of the exploits (and flavour) of his expeditions than were laid out.
However, it did introduce me to someone besides Nelson (and his Captains etc) who was lionized (then forgotten at home) and who may be more famous today in Chile and Brazil than England.
Worth the read, but don't expect too much depth.
The descriptions of the naval exploits almost defy belief, if they weren't so patently true - and the land-based politicking, double-dealing and chicanery are incredible, only to be corrected half a century later in the Great Reform Act.
The intuitive brilliance of Cochrane as a sea-commander is totally at odds with the gullible naivety of his political career; his devout moral ethics made it very difficult for him to ignore wrongs or slights against himself or any defenseless group (specifically Jack Tar), and he carried his attempts to redress the balance to extremes, putting himself in very real danger, both physically and financially.
His moral stance was such that he was abstemious, never had a man flogged, never lied, never used his position to personal advantage and never philandered (although counter claims have been made in that direction, but it is hard to believe that a man made of such high moral fibre would cuckold another man or his own wife).
This brilliance also extended to inventions, all (I believe) of which he failed to patent, leaving the kudos to others; the Admiralty failed him in ignoring his suggestions and it was only off his own bat that the advantages were seen (explosive ships, steam vessels etc).
Mr.Harvey covers all this in a very readable style, elaborating in detail on some of the more important episodes in Cochrane's life, but never boring us. He includes snippets from Cochrane's autobiography, where we see his droll, laconic prose used to great effect (particularly in antagonising the Admiralty against him).
In contrast to Nelson, whose claim to fame was by some very suspect naval maneuvres with huge losses of life and parading himself round Britain & Europe, Cochrane stands out head and shoulders higher, in terms of naval brilliance, invention, support for the underdog, attacking jobbery, and humility.
He deserves to be re-instated as the finest sailor EVER. *****
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What I find most thought provoking is the authors' notion of the crucible (difficult event/test such as failure, imprisonment, or any personal defining moment) as an important input towards shaping the competencies of the leader as he/she extracts wisdom after having endured it.
The bulk of this book explicates the Leadership Development Model and how it applies to leaders of all ages, both geeks and geezers. In this Model, individual factors (e.g. gender, IQ, race) and the era (with a given shared history/culture/arena) determine how the leader would interpret the crucible, which in turn impacts the development of four leadership competencies:
1. adaptive capacity - hardiness & learning how to learn is key
2. engaging others by creating shared meaning
3. voice (purpose indentified after periods of self-introspection; EQ)
4. strong moral compass or integrity.
I applaud the authors for the elegance of the Model, and its usefulness in serving as a framework for self-introspection - so crucial in the development of timeless leadership.
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Marketers everywhere are missing dinner with their kids, pulling all-nighters, steeped in market research and ad agency pitches, just so we could enjoy the most tasty cereal or the most whitening brand of toothpaste with baking soda. And these are only the products we know about; the ones that actually make it out the door! Ever wonder about the ones that never make it, or the ones that you saw today but are gone tomorrow, never to be seen again? Just ask Mr. Whipple. He's seen them come and seen them go. Charmin may still be "squeezably soft", but where is the Crystal Pepsi? Seemed like a good idea at the time. How about "smokeless" tobacco? Rabbit Jerky, anyone? Executives had countless meetings over these products, committed large amounts of resources to them, and spent millions of dollars to perfect and bring them to market. Unfortunately, most of them failed in the marketplace.
How each of these came to market, as the brainchild of one or more marketers at nearly every consumer products manufacturer in the country, is quite a story. Steve Backer, the advertising executive best known for the "I'd Like to Teach the World To Sing" Coca-Cola jingle puts it in familial terms. Executives "parent" these ideas, like they would children, and they grow and are nurtured by "uncles" and "cousins" and even "grandfathers" and "godfathers". They develop benefactors, and are protected and defended. Sometimes defended too well. It is the process of how an idea ultimately becomes a reality, and the generic term we apply to this process is marketing.
This is a subject of great interest to Robert McMath, a Marketing guru, i.e. consultant, who spent many years with the Colgate-Palmolive company, and Thom Forbes, an advertising journalist who, among other things, spent time as the editor of Adweek. In fact, they wrote a book about it, and the book is appropriately titled "What Were They Thinking? Marketing Lessons I¹ve Learned from over 80,000 New-Product Innovations and Idiocies".
This is a great book. And very valuable if you are a marketer. It could very well steer your career in the right direction. Written with wit and insight, McMath and Forbes take us through the last several decades of new-product launches, and are quick to point out that most of them have been duds. In fact, statistically, the chance of any new product really succeeding with a bang is plainly slim. If you don¹t believe me, go and visit the New Products Showcase and Learning Center in Ithaca, New York that McMath runs. It is the repository of more than 80,000 of these household consumable items that he speaks about in the title that at one time or another were considered "new and innovative" or "new and improved". And although the emphasis of this book is clearly what went wrong, rather than what went right, the facts bear out the conclusion. But don't get McMath and Forbes wrong. They both have a keen understanding of the dynamics of consumer products marketing, and are writing from a position of admiration and love of the business. This is not a treatise on the death of marketing, but rather a somewhat wistful and sweeping assessment of the results of some of the most ambitious and colossal undertakings by consumer products companies over the years. Certainly, the successes are included here, and are given their just kudos. What is striking, however, is the lesson in marketing we take away in hindsight from examining why these products and launches never caught on, and why some of them should never have been allowed make it to market.
McMath and Forbes cleverly assesses the highlights, er, lowlights, of some disastrous and costly marketing, along with some spectacular and flawless successes, and the approach is to take an altruism or marketing aphorism, and demonstrate the appropriate success or catastrophe. "Fooling With Your Cash Cow" was meant for Crystal Pepsi. They admonish PepsiCo for wantonly fooling with its flagship brand. There are also chapters on "Me-Too Madness" and "Thou Shalt Not Deceive", which extol the pitfalls of joining the bandwagon way too late, and not being totally above board on your advertising. My personal favorite is "Buy-This-If-You-Are-A-Loser" School of Marketing. The lesson here was Gillette¹s FOR OILY HAIR ONLY shampoo. What seems very much a matter of common sense now did not seem so back then. Of course, some of us have oily hair, but who wants to announce it in their shopping cart?
Throughout all the poignant examples, however, is a real desire to analyze de-facto, what contributed to these failures, and how they might be avoided in the future. Every lesson is sincere, and makes an attempt to intelligently and honestly assess the results in useful terms. Albeit entertaining, a deeper understanding of the vagaries and whimsy of consumers and marketing make for a great read and some very funny scenarios. From killer clerks to obstinate CEO¹s, not all the blame lies with the marketers. Some products are just destined to bomb due to an overwhelming negative force quite beyond the control any one individual, except perhaps the one having the power to say Yes or No. McMath, having been an "eager beaver young marketer who is going places" himself, tells the story of his first product
assignment with Colgate-Palmolive. He was to redesign and re-launch Palmolive Aftershave Lotion. Back then, it was in a molded plastic bottle and was a rich dark green in color. It sold for a buck, and had enjoyed some popularity in the late forties and early 50¹s, and by the time McMath got a hold of it, was lagging in sales of under $1M. That was an unacceptable figure for Colgate, and management wanted it fixed. Truth be told, on the shelf, the rich dark green liquid looked more like dirty water compared to the brilliant blues and sapphires of some of the competition. After a new bright blue formulation and some updated packaging, the prototype made it all the way up to the top, a VP of the Division, who promptly canned it because he hated the color blue. Marketing Lesson 101.
Throughout the book, McMath and Forbes keep the criticism fairly topical, yet accurate. As accurate as one can be in retrospect. The scenario¹s are plenty, and cover everything from Futurist marketers pronouncing products for the millennial zeitgeist, to simple dumber than dumb mistakes that should have never made it past pencil and paper. The tone is always even, but hardly dispassionate. And the issues are certainly relevant to today's marketplace, including some philosophical commentary on brand extensions, category development, new products and advertising.
All in all, the book leaves you with a distinct flavor; one part caution, one part common sense, mixed with the knowledge that ultimately, no matter how much planning, preparation, foresight and wisdom, no one can predict with certainty the success with which any new product will be met. McMath and Forbes give us just enough to think about the next time we go shopping.
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This book helps a person to understand how history evolves in the process of retelling over a period of several generations.
The value of this book is that it takes a business-centric approach to service delivery, and augments material on service level management (such as Foundations of Service Level Management - another excellent book).
Specifically, this book contains sorely needed body of knowledge in a profession that has lost its way. What I mean by this bold statement is the production support function in many IS/IT departments has devolved from service delivery to infrastructure management. IT Services brings the focus back to where it belongs: supporting the business.
What I like most about this book is it not only shows what is wrong with most production support organizations, but it provides a clear roadmap to how to restructure production support from an infrastructure management focus to a service delivery paradigm.
I highly recommend this book to anyone in production support, consultants and IT/IS executive management. It would also be useful to ISPs and ASPs because most of the material can be applied to internal or external customers.