Scholes has produced a 1-volume encyclopedia of music that is not only comprehensive and informative but (unlike many music dictionaries and encyclopedias) fun to read. He does not shy away from opinion and his personal quirks are part of the charm. Tidbits such as the (speculative?) etymology of "basset horn" are found here and practically nowehere else. Oriented mostly to classical or "serious" music, although pop music and jazz are not ignored. While a bit dated given its 1938 copyright, updates in 1955 and 1970 have allowed good coverage of such important 20th-century figures as Bartok and Hindemith.

The book contains old photographs of the history of the Town of Tonawanda, and the beginnings of the city of Tonawanda. The photos are clear and very insightful about the area. As a Tonawanda native and doing history studies, I find the book a valuable resource. Each photo has 2-3 lines describing the photo and the dates. A cool book.

A proper assortment of vacuities, false academisms, and funny logic (e.g., you are offered a choice of direct (sic) advertising, which simply states the advantages of a product, or "an interesting creative idea", thus suggesting that these two notions are incompatible.) It goes without saying, that the book (like all ivory-tower books, Cannes, etc.) mostly talks about Coca-Cola and other products that could fare perfectly all right with just some reminding advertising. No murmur of launch ads, high technologies, cross-cultural marketing and other "dangerous" topics. Perfect reading for insomnia cases.

This is not a textbook and it offers not many concepts. Most of the time it illustrates the cases with Coca-Cola. Anyways, this book places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communications, direct-response advertising and promotions. It has a strong managerial and applied emphasis. Not bad to take a glimpse.

I had to buy this book for an MBA class. I guess that tells you it is good. I haven't read much but the professor talks from this textbook frequently as a strategic guide.