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This work is a significant contribution to understanding the Muslim world today. It is a genuine search for broadening the scope of Islam by extrapolating upon its inherent egalitarian principles. It is also a beautiful re-evaluation of the Qur'an, by having studied it throught the context of its revelation. I recommend this book for Muslims as well as Non-Muslims interested in the study of Islam and Islamic Intellectual History.
The final section of the book, 7. AN ELEMENTARY DERIVATION OF THE EQUIVALENCE OF MASS AND ENERGY, from pages 70 to 73, claims to use the law of conservation of momentum, an expression for the pressure of radiation, and two coordinate systems, one of which is moving rapidly along the direction of the axis of a system which is fixed relative to a body that has equal radiation hitting it from both sides. I doubt if the professor for the Physics class expected me to think of this method of finding that E = mc-squared, and I'm still not sure that I believe this approach proves it. In the still system, the momentums of equal and opposite radiation complexes cancel each other completely, so the amount of energy which might be involved doesn't matter. For the system which is moving, the radiation is assumed to be hitting the body from some angle related to that speed, and the change of momentum added by the component along the axis of motion does not change the speed, so the additional momentum is considered an addition to the mass of the body. The mathematical solution depends on solving equations for the difference in the mass observed for using two different systems, one of which is observing zero momentum, and the other thinking, "We anticipate here the possibility that the mass increased with the absorption of the energy E (this is necessary so that the final result of our consideration be consistent)." I believe Albert Einstein wrote this book, but I still wonder what it is telling us.
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Coughlin did a great job with Sloan.
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This book consistently fails to tell you how.
For the greatest part of the book, public-interest advocate Kalle Lasn holds forth on the problems with our society, from the small (mindless TV addiction) to the medium-sized (allowing fashion companies to dictate our ideals of beauty) to the monumental (destructive, unsustainable economic practices). All this is useful, enlightening stuff to know, but let's be frank, we wanted to read this book because we already had an idea of these facts. Now we want some ideas of what to do about it.
The subtitle on the front cover promises to tell you "How to Reverse America's Suicidal Consumer Binge." Good luck finding that. Lasn is fond of patting himself on the back for his past efforts in that direction, but he doesn't really tell the reader what an individual, with an individual's budget of money and time, can really do. He says something at one point about things that can be done, but he speaks of really big options. Take media conglomerates to the World Court? If I had that kind of budget and know-how, I wouldn't be reading this book, now would I?
In giving us the detailed information on the flaws of society, we are having the gaps in our knowledge filled in, and that's handy. However, by telling us what's wrong and not what to do about it, it's as though we're being given bullets without a gun. This book is excellent if you're looking for a position piece, an explanation of what Lasn thinks and why, and of course that's always helpful. However, if you actually want to weigh in and suggest what somebody could do about it, you're woefully on your own. Here's hoping this is simply Volume One and more information will be coming later. However, it's been three years without a follow-up. It looks like us would-be revolutionaries are on our own from that side.
Culture Jam is written in four parts titled Autumn, Winter, Spring, and Summer. Each season gives the reader a better understanding of what consumerism has done to America and the world in general, how the masses can unite and overthrow this trend, and what the world may possibly become if consumerism were reversed. Lasn seems very activist-oriented and ready to lead this new revolution of people he termed "culture jammers." Culture jammers would fight to "uncool" and "depopularize" consumerism and mega-corporations around the world. This would come in the forms of protests, plugging the airwaves with anti-consumerism ads, and simply not purchasing unnecessary merchandise and products. In other words, Lasn is a proponent of returning to a simpler life when people weren't judged by what they drive, eat, and wear and corporations didn't modify unique cultures found across the globe.
I found a lot of truth in Lasn's arguments against consumerism and how it is turning a diverse world into a homogenized society dominated by corporate rule. He is very firm in his beliefs and are worth reading by anyone, regardless of their stand on this issue. I started Culture Jam with a somewhat similar attitude to Lasn's on the state of consumerism in today's world. But I can definitely say that I'm not on the exact same wavelength as him in regards to the issue being presented.
Although some of his ideas and opinions are similar to mine, others seemed a little extreme for me. I could sit here and say that I only shop in thrift stores, live on a diet composed of all organic food, and ride my bicycle everywhere I need to go, but that would simply be a lie. I too partake in the guilty pleasures of purchasing brand name clothing when I can afford it, occasionally stop in McDonald's for a quick fast food fix, and drive my car if I'm not in the mood for exercising. And this is true of many people in the United States and around the world. I'm not saying that I participate in these activities on a daily basis, but instead realizing that complete abandonment of these practices would be a huge change in my lifestyle. But reading books like Culture Jam really get me thinking on a higher level of how even one person's actions can affect many. This is what I'll remember next time I feel the urge to needlessly spend money on products that will only put more power where it doesn't belong: corporate America.
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