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The authors argue project managers will function as entrepreneurs or CEOs, assuming responsibility for the ultimate success of their projects. In the business that means they will be responsible for producing a level of customer satisfaction high enough to produce sales generating enough cash flow to cover project and operating expenses, make a profit and pay back the cost of capital used to produce the product. Only at this point will the project produce enough economic value to enhance shareholder value.
To accomplish this, project managers will require new skills. They will rely not only on traditionally operational skills, but also knowledge of the enterprise's: 1.Accounting and Finance 2.Organizational Strategy 3.Marketing and Value Propositions 4.Human Relations 5.Internal Processes.
This will require, the authors say, a radical change in the measurement and control systems of most organizations. For project managers to act as CEOs, they will have to be treated as CEOs. They will have to be judged not only by detailed assessments of their project outcomes, durations and costs but by new metrics based on increases in shareholder or stakeholder value.
If the authors are correct, the Project Manager's maxim of "Make it fast. Make it good. Make it cheap.," is in the process of being replaced "Make it Economically Viable."
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I'll be asking people to read this, putting it in church library and recommending it to people who want to help others get through this, as well as to friends who "just need to get through this."
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name and sales don't rank right up there with other contemporary writers
like Michael Chabon and Tom Perrotta. In INSPIRED SLEEP, Cohen examines the
public's dependence on/love affair with prescription drugs such as
anti-depressants. Chapters rotate between the perspective of two main
characters --Bonnie Saks, a divorced mother of two, and Ian Ogelvie, a
psychiatrist/researcher on a project designed to enhance REM sleep and
thereby elevate the subject's mood. Saks is an insomniac who becomes a
subject in Ogelvie's study at "Boston General" hospital. The novel explores
a lot of big issues -- such as the way today's medical researchers are in
bed with big pharma -- and all the room for corruption/lapses of ethics that
can create. The book also looks at the potential impact of placebos,
explained in detail by Ian as expectancy theory -- the idea that merely
wanting something to come true can bring about its fruition. It's
fascinating to watch the varied perspectives -- Bonnie's a cynic, who is
depressed about her life -- and Ian is an idealist, who has complete faith
in the medical model, believing that one day medicine can find a
drug-related cure for every human ailment -- emotional and physical. As much
as this book will get you thinking, though, the greatest joy comes from the
way Cohen writes. He drafts some of the most beautiful sentences I've ever
read. If you like this one, go back and read The Here and Now and The Organ
Builder. Both are terrific reads as well.
It did however leave me feeling as if I too had taken the drugs and experienced the highs and lows together with Bonnie and Eddie. By the end I was emotionally drained, wrung out, but in a good way!