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These jackets are such a contrast to the covers shown in a book I recently reviewed, 'The Great American Paperback', a colorful collection of six hundred covers (annoyingly designed so that they nearly all overlapp each other) from the forties, fifties and sixties. These covers are extremely conservative in their design approach, a predictable painting with crude typography for the title. It was not until the mid-sixties that paperback publishers turned to eye-catching paintings and photography with intergrated typography.
In contrast the covers in 'Jackets Required' are bursting with creativity, the chapter on non-fiction has some particularly striking designs. The back of the book has a portfolio of six designers including my favorites, Alvin Lustig and Paul Rand. There is a designer and title index, someting that was sadly missing from 'The Great American Paperback.
Heller and Chwast have produced a super book that design students and fans of popular culture will enjoy for a long time.
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If you are teaching Asian students, who usually have trouble with the plural form, you might like this book.
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List price: $16.95 (that's 30% off!)
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