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Montoya points out clearly in his book how you can use your own strengths and identity traits to promote, improve, and shape a Personal Brand.
And it makes sense.
I can see how harnessing the power behind Personal Branding will be an awesome way to position myself to increase my freelance career and move up the corporate ladder at work.
As a manager, I can see how Branding can help my employees and make them more successful.
It's organic. It's natural. It's great.
Also, the book is very well written. It has great examples and comparisons that give readers an even better understanding of the philosophy.
This is a must read for small business owners.
It's a great book and well worth the money.
I expected a serious book such as this to be work to read but it entertained me throughout. I particularly enjoyed the insight into why the personal brand of a person like Martha Stewart is vulnerable to revelations inconsistent with their image.
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