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What he does deal with rather extensively are the meetings of the Royal Society, of which he was a member. It was hard for me to get excited about these. Nevertheless, it is good to have this book available.
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The most important teaching from this book was that you can't settle for simply "satisfied" customers. Service expectations are often so low that people claim to be satisfied when indeed they are not. This leaves you vulnerable to any competitor that merely raises the bar on service. This is not rocket science. Like the rest of the book, the advice given is practical albeit simplistic.
Raving Fans suffers from a lack of real-world examples. The fictional stories are handy for getting one to think about creative service ideas. Unfortunately, there is a lack of supporting details to show how these ideas translate to profitability. You can't grab onto these ideas and say to a doubting associate; "Of course this can work. This is just how (insert name of real business here) did it!"
If you don't have much time to read about customer service ideas, I would pass on this book and go directly to Carl Sewell's book "Customers for Life". Sewell owns a real business and discusses the real-world issues of increasing customer service levels including compensation incentives, costs, service abuses and bottom line results. I felt that Sewell's book was a much better value for the time invested.
First off, the book basically talks about customer service (vs. goal setting & reward/punishment in the one minute manager) and how companies need to offer exemplary service to create Raving Fans, as the authors title it. I was simply hoping to get one good idea/thought out of the book and I did. It was EXCEPTIONALLY easy to read, as I read the 132 pages in about 2.5 - 3 hours total. The book has a lot of dead space and big font so you aren't getting tons of "filler." The authors try to focus on one business issue and address it succinctly.
This book is good and bad depending on what you expect to get out of it.
It is good because (1) anyone can read this book (2) customer service is horrible in today's environment so it is timely (3) The book provides great illustrations and (4) The authors get the point across.
Having said that, they never talk about the business implications of what the characters do. They say that customers love their service or product but they negate to talk about the cost implications. Business is about making money, not being loved by everyone. I love great service and all the frills but, at the end of the day, I have to make it worth the investment to the business owner.
Yes, our economy is very much about selling an experience to someone, but there are cost implications to having carpeted floors in grocery stores and full service gas stations that don't price their gas more expensively. There are implications to buying a product at another store and selling it at the exact same price to your customer (what about the price of labor?) In that case you are actually LOSING money, except that the customer is happy.....
At the end of the day profits pay for the labor, rent, etc. Businesses have to make money and this part is really neglected in this book.
I love that they focus on the customer and finding out what their needs are but they negate to mention where people are in the food chain. What does the customer value the most? Is your business positioned to offer it? Do you offer headaches or tons of value to the customer are a few questions I think of daily?
If anyone is looking for a great business book check out The Essential Drucker by Peter Drucker as it is the best book I have read on management and the role of managers, businesses and individuals within a business. Your money and time would be better spent on that book.
Through this parable the manager and the reader learn there are three rules for making your customers "Raving Fans". First, decide what you want. Second, discover what the customer wants. Third, deliver plus one.
Ken Blanchard and Sheldon Bowles have done an excellent job of boiling down excellent customer service to its essence. The rules are easy to read and simple to understand. But, like most things of consequence they will take time to master. This book is well worth the hour or two it will take to read.
However, delivering excellent service is only part of the equation. To have a truly profitable well-run organization you also need to have excellent leadership, a highly motivated team, and value-driven goals. While this book touches on these subjects it certainly doesn't do them justice. For a clearer picture I would also recommend reading "Gung-Ho!", "Leadership By The Book", and "The One Minute Manager" -all part of Ken Blanchard's library of leadership materials. All of them are quick reads, and amazingly informative. Together they create an excellent picture of how a successful, value-centered organization should be run.
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During the presidential election of 1960, Ms. Jacqueline Bouvier Kennedy made an immense impression on American society. At 31, she was a dramatic contrast with the vice president's wife, Ms. Patricia Nixon, and recent first ladies (Ms. Mame Eisenhower, Ms. Bess Truman, and Ms. Eleanor Roosevelt). She was much younger than these women, was pregnant with her son, John, and seemed like someone who came from another world. Ms. Kennedy was highly cultured, interested in the fine arts, attractive in a way that showed up well in photographs and on television, and wore gorgeous clothes of the sort usually only seen in the best fashion magazines.
Once in the White House, her differences from other first ladies became more apparent. A major effort to redecorate the White House with authentic pieces ensued, Lafayette Square's appearance was conserved, entertaining began to feature people from the world of fine arts, the Rose Garden was redesigned, and the clothes she wore became even more magnificent. A great deal of the sense of Camelot certainly came from Ms. Kennedy.
I was disappointed in the book. For someone who had such a wide and important influence on America, the book barely seemed to scratch the surface. It is almost as though a decision had been made to create a book about her dresses on state occasions, and to mention and show all of the other influences she had as little as possible.
This book minimally and partially captures the impact she had on our national consciousness. The best essay is found in the foreword by Arthur M. Schlesinger, Jr. who provides a good overview of the influence of Ms. Kennedy (as described above) and her husband, the president, more broadly on the arts (including efforts that helped lead to the National Endowment for the Arts and Humanities, the Kennedy Center in Washington, D.C., and providing a temple from Egypt to the Metropolitan Museum in New York). Most of the book is visually devoted to her clothing during state occasions, with notes about those who created the clothes. A typical section has color photographs of the clothing on mannequins, Ms. Kennedy wearing the clothes at an event, and a black-and-white image of how she appeared in the context of the whole event.
The clothing captures what was called at the time, the Jackie look. Most of the dresses are by Oleg Cassini, Givenchy, Chez Ninon, and Gustave Tassell. There are also lots of examples of her hats (often pillboxes by Halston). The outfits are usually as simple and conservative as possible in solid colors, made special by perhaps one elegant bow or sash. Unfortunately, these sections have little material about Ms. Kennedy's views on these apparel, designs for the clothing, or thoughts about how to coordinate them with shoes and accessories.
What was most impressive to me was the success with which she selected outfits that fit in with the nations she was visiting. In France, the elegance of Givenchy enveloped her. In India, bright pastel shades made her look like part of the jungle flora. I'm sure the host nations were delighted to see their specialness magnified in her efforts to be an attractively dressed guest.
But these clothes are unremarkable without Ms. Kennedy. Like a well-known fashion model, she enhanced the clothes enormously with her youth, vitality, personality, and trim figure. So, for me, the book's real value was in seeing the many photographs of Ms. Kennedy. I especially liked the candid photographs, either talking with guests or playing with her children.
How can we recapture a sense of uniquely American style and good taste in ways that will bring approval?
What are the ways that the president and first spouse should set a good example for the rest of us?
A must for jackie AND caroline fans...i figure she did a lot for this and chose some GREAT photos...esp. the last one, in my humble opinion.
THE BEST PHOTOGRAPHY!!!
I LOVE IT!!! and was shocked when i actually saw it after the few not-so appreciative reviews.
TOP SHELF BOOK/TOMB.
THANKS to everyone who was behind putting this out. As my grandmother would say about such a great book, "It lifts you up." (she said that about the Sotheby's Auction catalog of JBKO's Estate.
THANKS and LOVE TO ALL!!!
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Daniel.Eisenberg@bigfoot.com