Book reviews for "Bogart,_Leo" sorted by average review score:
Commercial Culture: The Media System and the Public Interest
Published in Paperback by Transaction Publishers (30 June, 2000)
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Average review score:
Quite simply the best critique of mass media ever.
If you want to understand the relationship between advertising and mass media, this is the book you need to read. Dr. Bogart's basic thesis is that media is so central to our lives that its future direction should not be left exclusively to the marketplace. This proposition may surprise some considering Dr. Bogart spent most of his working career as a advertising strategist and market researcher. This book will have a permanent - and prominent - place in your library
The Age of Television; A Study of Viewing Habits and the Impact of Television on American Life.
Published in Hardcover by Ungar Pub Co (May, 1972)
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Cool Words, Cold War: A New Look at U.S.I.A.'s Premises for Propaganda (American University Press Journalism History)
Published in Paperback by University Press of America (24 May, 1995)
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Cool Words, Cold War: A New Look at Usia's Premises for Propaganda (The American University Press Journalism History Series)
Published in Hardcover by University Press of America (06 June, 1995)
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Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do
Published in Hardcover by Ivan R Dee, Inc. (March, 2003)
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How I Earned the Ruptured Duck: Behind the Lines in Wwii (Texas A & M University Military History Series, 92.)
Published in Hardcover by Texas A&M University Press (December, 2003)
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Polls and the Awareness of Public Opinion (Communications Series)
Published in Paperback by Transaction Pub (November, 1985)
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Premises for Propaganda: The United States Information Agency's Operating Assumptions in the Cold War
Published in Hardcover by Free Press (March, 1976)
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Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers
Published in Hardcover by Columbia University Press (June, 1991)
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Press and Public
Published in Hardcover by Lawrence Erlbaum Assoc (July, 1989)
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